As part of an ingenious plan to block additional eyeballs from viewing their advertisements, Hulu has decided to block all versions of Google TV from reaching their content online -- be it via the new Logitech Revue
, or GoogleTV-embedded televisions. Several early adopters of GoogleTV televisions have written in to note they were able to get around the blockade briefly by changing the user agent of Google TV's integrated Chrome browser. But those same users have since written in to note that Hulu has now found a way to close that loophole.
The company recently started charging consumers $10 a month for a version of Hulu Plus that primarily offered consumers content they were already getting for free
. This week, the company quickly buckled to News Corporation
like wet cardboard, blocking millions of Cablevision broadband customers from accessing Fox content without putting up a fight. When asked why, Hulu claimed they were just "remaining neutral."
Now Hulu is blocking an Internet device with browser from accessing a website with ads. That seems like the kind of genius that could only come from the entertainment industry. And this is before
Hulu is acquired by Comcast, who certainly isn't going to make Hulu a company that's more
disruptive to traditional cable.
Hulu was supposed to be a disruptive player in the Internet space, providing consumers with an alternative to high cable prices and piracy. Consumers are looking for an alternative to bi-annual rate hikes, retransmission disputes, walled gardens, and forced channel bundles. Instead, Hulu seems intent on becoming a simple extension of the kind of idiotic thinking that has made the cable and broadcast industry so disliked by many consumers.
The cable and broadcast industry is absolutely begging for disruption by broadband video, but it's now very clear it's going to be somebody other than Hulu that actually does it.