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Hulu Well Aware Hulu Plus Is Underwhelming
Insists ads are necessary to lower subscription cost...
by Karl Bode Tuesday 31-Aug-2010 tags: Video · business · alternatives · content
The other day we directed your attention to a new study that found that Hulu Plus really wasn't worth the $10 a month (yet), given that 88% of the content available on the subscription service was already available for free. Responding to a complaining Hulu Plus user, Hulu seems well aware that the Hulu Plus value proposition is underwhelming, and insists they're working on it. Hulu explains that licensing restrictions are part of the problem, and justifies the inclusion of ads in a subscription service in order to "reduce the monthly subscription price of the service." Of course if most of Hulu Plus content is already available for free, there shouldn't be much additional incurred cost there to reduce.

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DeathK
Premium
join:2002-06-16
Cincinnati, OH

1 edit

Recently Subscribed

I recently subscribed to the service. It is fairly underwhelming so far. You do get some shows in HD though and I've found that the vast majority of ad breaks are shorter, like 15 seconds compared to 30+ seconds for vanilla Hulu. I hope they get more content added and try to make the Plus service more lucrative for subscribers.
thevorpal

join:2007-11-16
Alexandria, VA

Re: Recently Subscribed

said by DeathK:

I recently subscribed to the service. It is fairly underwhelming so far. You do get some shows in HD though and I've found that the vast majority of ad breaks are shorter, like 15 seconds compared to 30+ seconds for vanilla Hulu. I hope they get more content added and try to make the Plus service more lucrative for subscribers.
Yeah, until they have enough to keep it going on it's own. Then it's going to 2 minute commercial breaks.

Sorry, I'm not buying commercials anymore.
xenophon

join:2007-09-17

Re: Recently Canceled

I tried it... 720P was nice on a PS3 but a very small portion of Classic (free version) content is available on Plus so I canceled. Am also not interested in commercial network TV shows. Hulu Classic has a lot more obscure/educational/nature show type stuff.

Hulu Desktop via HTPC looks pretty good on my large panel.

skuv

@rr.com

Re: Recently Subscribed

I don't get why people believe that just because they pay some kind of fee that it means that the channel or show is completely bought and paid for.

Just because Comedy Central runs commercial breaks doesn't mean it's all purely profit because the fee that your cable company paid to them pays for the whole channel.

I seriously do not understand that reasoning at all.

If you were paying as much for ESPN, Disney, Discovery, and Comedy Central that you do for HBO and Showtime, then I can see about complaining about ads. But you're not paying that much for those channels that still run commercials.
tdouglas22

join:2001-09-25
Memphis, TN

Re: Recently Subscribed

said by skuv :

I don't get why people believe that just because they pay some kind of fee that it means that the channel or show is completely bought and paid for.

Just because Comedy Central runs commercial breaks doesn't mean it's all purely profit because the fee that your cable company paid to them pays for the whole channel.

I seriously do not understand that reasoning at all.

If you were paying as much for ESPN, Disney, Discovery, and Comedy Central that you do for HBO and Showtime, then I can see about complaining about ads. But you're not paying that much for those channels that still run commercials.
Because we all love getting things as easy as possible. What most people on this site don't understand is that the Hulu Plus service is NOT for the people who are tech savvy and know how to download torrents and such. This service is being created to cater to the average consumer who just wants to watch TV shows that they wanna watch when they want to. Sitting through ONE commercial per break is a huge improvement over several commercials per break for a lot of people.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Recently Subscribed

said by tdouglas22:

What most people on this site don't understand is that the Hulu Plus service is NOT for the people who are tech savvy and know how to download torrents and such.
You do know that is illegal. I'm tech savy. I choose to have morals. People like you are what's wrong with the world. Just because I can hack into your checking account doesn't mean I HAVE to do it.

heat84
Bit Torrent Apologist

join:2004-03-11
Fort Lauderdale, FL

Re: Recently Subscribed

What's the difference between Bit Torrent and DVR's and (free)Hulu? Its all the same. Downloading TV without paying for it. Because the latter 2 are legal, that makes them OK? They all effect the TV industry the same way. Except with Hulu you can't skip ads unless download the stream.
--
Bit Torrent is my DVR.

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

Re: Recently Subscribed

bit torrent has the ads cut out and at higher bitrates than pay services.
pay for ads? no thanks!

RARPSL

join:1999-12-08
Suffern, NY
said by heat84:

What's the difference between Bit Torrent and DVR's and (free)Hulu? Its all the same. Downloading TV without paying for it.
You are wrong in your comparison. I acknowledge that Bit Torrent is free and nothing gets paid to the program's creator. DVR is NOT free to me. It has been paid for by my monthly payment for Cable or Satellite (ie: Just because I am time shifting, I have paid for it just as if I had watched it as it aired). As for Free Hulu, I "pay" for it via watching the supplied commercials and via my Internet access fee (ie: It is the same as watching the show OTA - ie: I am supplied with it free of charge in exchange for my eyeball in being exposed to he commercials [my actually watching them is the crap shoot by HULU/The TV Station]).

heat84
Bit Torrent Apologist

join:2004-03-11
Fort Lauderdale, FL

Re: Recently Subscribed

The monthly DVR fees and Hulu ads are a drop in the bucket of the proper amount of compensation to Hollywood.

And as I said before, you can download the Hulu Streams and so you won't see any ads. Here's one way: »www.freewaregenius.com/2010/03/1···p-guide/
--
Bit Torrent is my DVR.
Necronomikro

join:2005-09-01
Umm. Netflix manages to not put up ads for their streaming video, and they have a similar, albeit different selection.

Imagine that. Price isn't all that different, either.

Plus is a ripoff, right now. Very little new content, only really new feature is playing on mobile or PS3, and some of the content isn't even available there that you can get on their website!

BF69
Premium
join:2004-07-28
Camden, TN
said by thevorpal:

said by DeathK:

I recently subscribed to the service. It is fairly underwhelming so far. You do get some shows in HD though and I've found that the vast majority of ad breaks are shorter, like 15 seconds compared to 30+ seconds for vanilla Hulu. I hope they get more content added and try to make the Plus service more lucrative for subscribers.
Yeah, until they have enough to keep it going on it's own. Then it's going to 2 minute commercial breaks.

Sorry, I'm not buying commercials anymore.
So you cancelled cable?
br1252

join:2007-04-10
Norwalk, CT

Time

Give them time! Won't be long before they figure out how to suck every nickel and dime out of everyone.

It's be done before, look at CATV. Ton's of worthless TV surrounded by endless annoying ads at a price that is shameful. To add insult to injury you're forced to pay for channels you don't want. What a sweet deal for them!

-- Bob

Uncle Paul

join:2003-02-04
USA
kudos:1

It's Funny

How the media companies that own Hulu are complaining about licensing restrictions.
TheGuvnor9

join:2006-06-23
Beverly Hills, CA

Then just switch...

to free HD with an Antenna. Sure you don't get all the neat little cable shows.

Consumers have been paying for commercials for decades. 15 to 30 sec of commercials allows me to go get a nice cold drink before I enjoy my show.

We, the consumers, need to understand that in order to provide funds to all those stars, directors, anchors, Executives, etc we will be forced to endure commercials from now until TARNATION.

v35_pilot
Whoops, there goes another AMU
Premium
join:2005-12-12
Fayetteville, NY

1 edit

Coincidentally I just applied ...

... for inclusion into the Hulu Plus beta (or whatever they are calling this phase) yesterday.

Looks like it won't be worth my time, assuming they even offer me the opportunity to try it.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Coincidentally I just applied ...

said by v35_pilot:

... for inclusion into the Hulu Plus beta (or whatever they are calling this phase) yesterday.

Looks like it won't be worth my time, assuming they even offer me the opportunity to try it.
You're basing that on what some tards on a messagebaord say?

v35_pilot
Whoops, there goes another AMU
Premium
join:2005-12-12
Fayetteville, NY
Reviews:
·ViaTalk
·Verizon FiOS

Re: Coincidentally I just applied ...

said by BF69:

You're basing that on what some tards on a messagebaord say?
I am basing this assessment on the content of the original article, not the replies.

Bootes
Premium
join:2005-01-28
Scarsdale, NY

Money for the Future

Well I assume they're "overcharging" right now, so that they have money to pay for more shows in the future. Would people rather have it start out at $5 but double in price next year? Or just have it start at and stay at $10. Sure it saves people money, but I'm sure there would be lots of Hulu hating next year when the price increase came around.
Necronomikro

join:2005-09-01

Re: Money for the Future

How about they do it like any software company: free beta. Paid product out of beta.

ryder9

join:2003-01-09
here

SEZMI service

FTW...... when is it coming to chicago

Corehhi

join:2002-01-28
Bluffton, SC
Reviews:
·Hargray Cable

Netflix verses Hulu???

Don't know how Hulu is having problems at $10 a month when I pay less than that for Netflix which has first run movies and lots of TV shows on it. For that matter most of Hulu content is available somewhere on the internet for free, Hulu just puts it all together.

The owners of Hulu don't want to succeed plain and simple.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Netflix verses Hulu???

said by Corehhi:

Don't know how Hulu is having problems at $10 a month when I pay less than that for Netflix which has first run movies and lots of TV shows on it. For that matter most of Hulu content is available somewhere on the internet for free, Hulu just puts it all together.

The owners of Hulu don't want to succeed plain and simple.
More hyperbole.

Yet Netflix has TV shows. AFTER the season is OVER. Hulu streaming is still mostly OLD movies. How many movies from the past year or 2 are on Netflix streaming? Not many.

Anyways it's apples and oranges. Netlfix=movies, Hulu=TV. And yes I know Netflix has TV and Hulu has movies. I mean for all intents and purposes. So no smart-asses with dumb ass "Netflix has TV shows too" remarks.

And yes ALL content on Hulu AND Netflix is on the net for free if one wants to illegally download it. It's not germaine to the conversation. Kind of like saying Itunes sucks because it doesn't offer songs for free like Pirate Bay.

And yes the owner of Hulu want it to succeed. It if does its another stream of revenue. If it doesn't they've wasted MILLLIONS on it.
Necronomikro

join:2005-09-01

Re: Netflix verses Hulu???

Netflix has some TV series available DURING the season for streaming.

MonkeyLick78

join:2002-01-27
Hixson, TN
Disney puts new episodes of their shows up a couple of days after they air on the Disney Channel. Most of them are in HD too. I know they were doing the same thing with other shows like Heroes until it was canceled.

Corehhi

join:2002-01-28
Bluffton, SC
Reviews:
·Hargray Cable
NBC, ABC, CBS, FOX all have their show available for streaming and for free. Annoyingly Discovery channel etc don't have free shows over the internet or at least not last time I checked but Hulu doesn't have those shows either so what actually does Hulu offer that I can't watch legally for free??? Their movie selection is terrible in my opinion. You are right that Netflix doesn't stream a huge amount of new movies but a lot newer movies than Hulu.

BF69
Premium
join:2004-07-28
Camden, TN

Karl karl karl part 2

The other day we directed your attention to a new study that found that Hulu Plus really wasn't worth the $10 a month (yet), given that 88% of the content available on the subscription service was already available for free.

Study? Really? How about OPINION. How about not taking into count 720p how about taking into consideration FULL SEASON of new shows? How about taking into consideration multi-device access? Where were these mentrioned in your "study"?
mori

join:2004-06-18
Mays Landing, NJ

Re: Karl karl karl part 2

This it's true I watch hulu plus on my iPad and iPhone. And so far I love it

Van
Premium
join:2009-07-08
New Orleans, LA

Much the same reason I and everyone I know

dumped Hulu in the last few days.

Ads, bad selection, and the ability to get most for free.

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