In flight broadband vendor Row 44 has been purchased by Global Eagle Acquisition Corp, an investment vehicle founded by two former Hollywood executives. According to the Associated Press, the deal value Row 44 at around $250 million. Row 44 has generally played second fiddle to Aircell's in-flight broadband service GoGo, which is the primary service used across airlines in the States. While GoGo uses cellular (EVDO) communications, Row 44 uses ku-band based satellite broadband service, offering up to 28 Mbps downstream per plane. At the moment, Row 44 only provides in-flight broadband services to customers of Southwest Airlines
and Norwegian Air Shuttle.