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Intel Planning Subscription Internet TV Service
And Has to Deal With Stubborn Broadcasters Like Everyone Else
by Karl Bode 10:11AM Tuesday Mar 13 2012
Intel is the latest company looking to shake up the TV industry, and is cooking up an Internet-based subscription TV service according to the Wall Street Journal. Sources tell the Journal that Intel has been pitching broadcasters on the idea of a "virtual cable operator" for several months, and that the service would specifically use an Intel-developed broadband-powered set top box. Intel obviously isn't the only company trying to sell broadcasters on the idea, though broadcasters have made it clear to Apple and others that have no intent of cannibalizing traditional television advertising revenues by supporting such services. While the idea of a subscription-based Internet TV service will ultimately arrive, it could take the better part of a decade and no shortage of kicking and screaming from legacy TV executives.

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FFH5
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Tavistock NJ
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1 edit

Carlos Slim getting in to Internet TV using Larry King

Looks like Carlos Slim is getting in to Internet TV also. He has contracted Larry King to be his headliner in starting up a new online network - Ora.tv.
»www.businessweek.com/news/2012-0···ire-slim

»ora.tv/about/

At least initially, Slim's network will charge no fees, depending on ads & will create its own content.

swhx7
Premium
join:2006-07-23
Elbonia

Look for hardware DRM

The article fades out after the first blurb, thanks to the WSJ paywall.

The distinctive thing Intel could add would be a box that would reliably prevent customers time-shifting or recording anything the TV people don't want them to. That might appeal to the broadcasters when they realize they can pack it with ads just like the conventional service, and that video is moving to the internet anyway.

FFH5
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Re: Look for hardware DRM

said by swhx7:

The article fades out after the first blurb, thanks to the WSJ paywall.

Can get some info here not tied to WSJ article:
»www.businessweek.com/news/2012-0···-service

nunya
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The "box" has already been done. Roku has that now and does it well.
The problem is content. Other than Netflix, it's all pretty lacking. Hulu sucks butt. Amazon and Apple are too spendy. Google brought a knife to gun fight. I'm not sure what planet Google is even on in the IPTV content universe.
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IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
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Not going to happen...

Vaporware....
elray

join:2000-12-16
Santa Monica, CA

1 recommendation

"Stubborn" "Broadcasters" ?

Poor poor Intel. They can't just cook up some new chips and take the profits from Hollywood and the content owners. Everybody say, "Awww....".

The content owners (not just broadcasters) aren't "stubborn". They're wise

dooood

@153.91.69.x

Re: "Stubborn" "Broadcasters" ?

You are aware that the next gen ivy bridge chips will have the beginnings of cpu level DRM, which is exactly what hollywood wants and thinks will give them more profits. They are doing the opposite of "They can't just cook up some new chips and take the profits from Hollywood and the content owners"
Kearnstd
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Actually they are stubborn, they continue to shun the internet while the world technologically passes them by. And then go crying to the governments and even the UN about piracy they could have prevented by giving the people access to the shows when, where and how they want to consume them.
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elray

join:2000-12-16
Santa Monica, CA

Re: "Stubborn" "Broadcasters" ?

They're not shunning the internet or technology.

They're acknowledging that a race to the bottom isn't beneficial.

Much as I'd like ala-carte in many forms, I don't expect to pay less for it.

AuraReturn
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said by Kearnstd:

Actually they are stubborn, they continue to shun the internet while the world technologically passes them by. And then go crying to the governments and even the UN about piracy they could have prevented by giving the people access to the shows when, where and how they want to consume them.

Why would the executives care about the internet? By the time TV dies in favor of the internet, those executives will be long retired and would have banked their bonuses. They don't care about the future.
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axiomatic

join:2006-08-23
Tomball, TX

Go Intel.

This time I am glad Intel is at least trying. There needs to me more failures by larger corporations to implement streaming as to shine a stronger light on the content companies who are clearly hampering development of new broadcasting methods that consumers clearly desire.

Eventually the content companies will relent but not until they ultimately are seen as the remaining roadblock.

Just like they were was with cassette > VCR > DVR etc.

pnjunction
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Re: Go Intel.

I wouldn't be jumping for joy just yet.

Intel's strategy may well be to simply deliver the existing TV business model using IPTV technology.

Think about it, they could just replace their current set top boxes with these new locked-down Intel IP-based ones, their costs go down and they keep prices mostly the same and using the same structure.

In the end this makes sense, if they are resistant to changes in the pricing model then move them to new technology, one where you get a cut, but don't push to change their pricing model at all.
Kearnstd
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Re: Go Intel.

said by pnjunction:

I wouldn't be jumping for joy just yet.

Intel's strategy may well be to simply deliver the existing TV business model using IPTV technology.

Think about it, they could just replace their current set top boxes with these new locked-down Intel IP-based ones, their costs go down and they keep prices mostly the same and using the same structure.

In the end this makes sense, if they are resistant to changes in the pricing model then move them to new technology, one where you get a cut, but don't push to change their pricing model at all.

That would make sense, get people like the cable companies off the "assigned channel" model that is currently limiting their bandwidth.

Figure if everything was data in its pure IP form then channels would serve no purpose other than to initiate a stream with an interface everyone is familiar with.
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pclover

join:2008-08-02
Santa Cruz, CA

CPU DRM

Wonder if you are going to have to have a special CPU?

Intel Sandy Bridge chips have DRM built into the cpu.
me1212

join:2008-11-20
Pleasant Hill, MO

Re: CPU DRM

I thought it was only the ivy bridge and future(possible SB-e not sure) so the sb has it too? Dang it maybe I should have gone amd.