Each year, for much of the last decade now, reports have bubbled forth that Apple is in talk with broadcasters or cable operators about offering their own television service. Except every few years reports also emerge that note Apple is having a hard time getting the broadcast and cable industry to budge when it comes to more progressive channel lineups and pricing models.

Apparently it's that time of year again. ReCode is once again claiming that Apple is in talks with broadcasters to offer an (wait for it....) over the top video service that's absolutely nowhere near complete:

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The theory is that Apple would put together bundles of programming — but not the entire TV lineup that pay-TV providers generally offer — and sell it directly to consumers, over the Web. That means Apple wouldn’t be reinventing the way TV works today, but offering its own version of it, with its own interface and user experience.

Apple has shown programmers demos of the proposed service, sources say. But talks seem to be in the early stages, which means terms like pricing and timing aren’t close to being ironed out. Several programmers say they’ve yet to start talks with Apple at all.

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