Joost was doing all right for itself during the beta phase; programming and advertising have been falling into place and beta users seem to be happy with what they’re getting from the new broadband video service. But then the site went live, allowing beta testers to invite an unlimited number of others users to check Joost out. Maybe they should’ve put a limit on that; informitv tells us that “although based on a peer-to-peer assisted network which should theoretically enable it to scale to a virtually unlimited number of users, the dependency on servers in its distributed data centres has resulted in problems under the load of new users.” The service has been temporarily unavailable to some users as Joost works out the kinks.