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Journal: Ad Delivery Could be New Neutrality Battlefield
The Wall Street Journal reports that an Israeli firm is marketing new technology to wireless carriers that analyzes every single ad traveling on their networks to consumers, and will provide carriers with the ability to block these ads if wanted. The report states at least one US wireless carrier is investigating the technology, which the Journal states carriers hope to use in order to "block certain ads" and "bring the ad providers to the negotiating table to win a cut of the fees." If true, the Journal posits, ad delivery could very soon become a new frontier in the net neutrality debate. AT&T has is already busy experimenting with letting certain advertisers pay to avoid impacting a user's data cap.
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amungus
Premium Member
join:2004-11-26
America

1 recommendation

amungus

Premium Member

not surprising

At what point do we finally say "enough" and REALLY enshrine full neutrality in a law, or set of laws?

Also, I'm 1000x more likely to still not care about 99.9% of video ads when I'm trying to watch the video content I initially selected.

woody7
Premium Member
join:2000-10-13
Torrance, CA

woody7

Premium Member

Re: not surprising

when he// freezes over??

TamaraB
Question The Current Paradigm
Premium Member
join:2000-11-08
Da Bronx
·Verizon FiOS
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TamaraB to amungus

Premium Member

to amungus
said by amungus:

At what point do we finally say "enough" and REALLY enshrine full neutrality in a law, or set of laws?

Be careful about this. Never forgetting that big corporations have their fat greasy hands all over "passing laws". Full net neutrality, to them, could making it illegal to block their ads (one of their wet dreams). Neutral means neutral yes? Within limits!

Careful!!!

humanfilth
join:2013-02-14
river styx

humanfilth

Member

nothing new

For those that don't know: Wall Street Journal(FoxNews) and Israel....... Ignore the slaughter against Palestine this week and please drop a billion dollars in Israels bank account for existing technology. They swear its not money laundering, cross their malformed heart.

DPI has been doing this for years. Blocking certain content. Replacing ads. Scraping all content the user does. Same shit the NSA does, but more in the open, until enough users point out the censorship and the FCC applies a wee little fine and gets a promise to not do it so openly.