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Kevin Spacey: Forget Piracy, Just Give Users What They Want
by Karl Bode 12:07PM Tuesday Aug 27 2013
Speaking recently in Edinburgh about his Netflix series "House of Cards," Kevin Spacey talked briefly about the difficulty in getting the show made without the traditional costly pilot "audition" process, as well as the way Netflix's decision to release entire seasons at once gives control to the consumer. From there, Spacey shifts his conversation towards a message the entertainment industry has had a hard time learning.

In short, you put the biggest dent in piracy by moving your focus away from the piracy and towards giving consumers what they want:
quote:
Clearly the success of the Netflix model, releasing the entire season of House of Cards at once, proved one thing: the audience wants the control. They want the freedom. If they want to binge... we should let them binge.... And through this new form of distribution, we have demonstrated that we have learned the lesson that the music industry didn't learn: give people what they want, when they want it, in the form they want it in, at a reasonable price and they'll more likely pay for it rather than steal it. Well, some will still steal it, but I think we can take a bite out of piracy.
Again, this is nothing that hasn't been said time and time again, especially by repeated studies that show that pirates are among the heaviest purchasers of legitimate content. Instead of heeding that advice, the entertainment industry has spent the lion's share of the last decade using scorched-earth tactics like suing people en-masse, forcing ISPs into the role of content nannies (by proxy jacking up consumer costs) and encouraging the use of filters that don't work.

The full video below is worth a watch.


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EUS
Kill cancer
Premium
join:2002-09-10
canada
Reviews:
·voip.ms

2 recommendations

He's obviously insane

and never wants another movie role again.
Also, he hates america, kills kittens every chance he gets, and is BFF with Snowdon.
So whatever you do, pay no attention to him, and people like him.
--
~ Project Hope ~

IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

Re: He's obviously insane

He doesn't need a movie role again...

»www.telegraph.co.uk/culture/thea···ion.html

88615298
Premium
join:2004-07-28
West Tenness

Re: He's obviously insane

said by IPPlanMan:

He doesn't need a movie role again...

»www.telegraph.co.uk/culture/thea···ion.html

Perhaps you should actually READ the article.

IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

Re: He's obviously insane

I read the article... where does it say he "needs" a movie role?
Expand your moderator at work
Skippy25

join:2000-09-13
Hazelwood, MO
Your sarcastic negatives were entertaining until you threw in the positive (BFF with a hero) which made it all blah....

EUS
Kill cancer
Premium
join:2002-09-10
canada

Re: He's obviously insane

Sorry to disappoint, you have a stab at it.

IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

Makes sense...

Right on Kevin! Can't wait for Season 2!

These will keep me going until then:
- »twitter.com/RepUnderwoodSC
- »twitter.com/RealZoeBarnes
silbaco
Premium
join:2009-08-03
USA

1 recommendation

Music industry

The music industry did learn, actually, and before the he ever released House of Cards. They released all their music on Rhapsody, Spotify, Rdio, etc. And all it has done is given them a little over 3 million subscribers in the US while piracy remains as strong as ever and sales continue to drop. Giving consumers all the music they want for $5 or $10 per month has failed. Giving it to them for free through Spotify has failed.

88615298
Premium
join:2004-07-28
West Tenness

1 recommendation

Re: Music industry

Ok first of all they still sell songs for $1( or more )each. Ok that's not going to cut it. You want people to buy songs then you're going to need to cut down on that. Especially older songs. Sorry I'm not paying $1 for a song I listened to in the 1980's.

Do people expect free? Sure. Why? Because the music industry learned to little too late. If the music industry had embraced digital distribution instead of fighting it for a decade things would be different. They only have themselves to blame.

What music subscription has a $5 a month plan? Yahoo music used to back in the day and I actually paid for that. Better than anything out now. It was very customizable. For example they had a station for 1980's rock. With Spotify you can listen to Rock or 1980's but not 1980's rock. Why? That's fucking insane in 2013 one can not customize listening to their exact specifications. Especially if they expect me to pay for their services.
silbaco
Premium
join:2009-08-03
USA

Re: Music industry

What price they sell songs at has nothing to do with the music subscriptions.

They did not learn to late. They have had digital music subscriptions and digital sales for over a decade. People just chose to ignore them for years.

Nearly every music subscription service has a $5 per month plan. Spotify, Rdio, Rhapsody, MOG, Music Unlimited. Stations? When you have nearly 20 million tracks available on-demand, you don't need stations. You can create playlists of whatever you want. Some services like Slacker do have a station for nearly everything anyway though or you can create your own with ease.

88615298
Premium
join:2004-07-28
West Tenness

1 recommendation

Re: Music industry

said by silbaco:

What price they sell songs at has nothing to do with the music subscriptions.

It does have everything to do with if you want me to buy them or just download them off some site for free though.

They did not learn to late. They have had digital music subscriptions and digital sales for over a decade. People just chose to ignore them for years.

Did they immediately embrace digital or did they try to force people to still by CDs and incorporate DRM into digital music? Thank you.

Nearly every music subscription service has a $5 per month plan.

links please.

Stations? When you have nearly 20 million tracks available on-demand, you don't need stations. You can create playlists of whatever you want.

You know whats great about regular radio? I turn it on and music comes out. I don't have to "search" for shit or create a playlist. It just works. I'm not going ot go through 20 millions songs to find to make a playlist that will work like radio when they can just give me the option to have a specific radio station. As I said I am PAYING them.

Some services like Slacker do have a station for nearly everything anyway though or you can create your own with ease.

Well I was being specific about Spotify and Pandora is shit. never used Slacker. Just went to the website requires some kind of BS login. I have to deal with enough of those. Another reason I don't like Spotify much. Once again regular radio doesn't require a login.
ominae

join:2003-05-11
Columbus, OH

1 recommendation

Re: Music industry

I've got to agree on the "learned too late" angle. A look back at the history of the music and movie industries reveals they have fought against every major technological innovation their industry has seen. Worse, those innovations (records, VCR's, CD's, DVD's, the internet) have helped them far more than they have damaged them. They are among the most short-sighted, fearful groups on the planet.
elefante72

join:2010-12-03
East Amherst, NY
Don't forget they went through their DRM phase which just increased piracy like mad. Now cableco are doing the same w/ their CCF flags so that people can't even watch content they paid for easily without being in some walled garden surrounded by crap software.

Thankfully Verizon only does it on a few channels (Time Warner ones), but when I sampled TWC Cable ack in Jan they had copy bits on EVERYTHING, eliminating 3rd party integration. Sorry, TWC YOU SUCK.

The are now trying to get rid of cablecards, and that will simply wipe out any innovation and we will be stuck with 1980 Pace boxes with 2004 ARM v2 processors in them.

anonome

@verizon.net
I'll never forgive the music industry for the way they've screwed up everything related to "music" and how we listen. I'm not just talking about all of the lawsuits against their actual customers and the restrictive crap concerning distribution. There's also every classic TV show that included any actual music that, because their "deal" didn't specifically mention "DVD" when they bought the rights to use some song in an episode, if they want to now sell those shows on disc, then they have to pay another 50 billion dollars (yeah, I exaggerate... slightly) for using some 20 seconds worth of a song that, frankly, is really free advertising for the song and artist just as much if not more than being some essential part of the show. There was an artistic decision made during the production of a show that the music industry has turned to crap. For example, you can't even watch 'WKRP in Cincinnati' without cringing most of the way through some episode because of some "substitution"; and then there's 'Northern Exposure'... the list goes on and on and on. Screw the "music" industry. They'll never get any money out of me, nor any interest in their "product".

Mr Anon

@k12.il.us

Here is my 2 cents.

If you're in the US look for this song. Peking Duk - The way you are (Norin & Rad mix)

This is not a promotion for the song, its an example. This song has been released, I know its been released and I like it. I can not legally obtain this song. If I were in Europe and I were willing to use iTunes at least I wouldn't have an issue.

This brings up two problems. Why is this song or the album that its no not released world wide? Although I have not looked extensively it seems to be only on iTunes, there may be other outlets including physical copies.

Another issue not addressed by this example is digital music going "out of print" or no longer for sale and music not being sold in digital for period. I had hoped once there was Amazon came along that the music companies would just start getting their entire catalog online.

88615298
Premium
join:2004-07-28
West Tenness

Re: Here is my 2 cents.

Every country has it's own rules and laws on copyright. Thus one has to negotiate the rights for every country/region. If there was one universal copyright law this wouldn't be an issue.
Kearnstd
Space Elf
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Mullica Hill, NJ
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Re: Here is my 2 cents.

said by 88615298:

Every country has it's own rules and laws on copyright. Thus one has to negotiate the rights for every country/region. If there was one universal copyright law this wouldn't be an issue.

Which is one reason we will never end piracy, Even people willing to buy media cannot always buy it because its being held up by the very laws that exist to make the said piracy illegal. So the Legal route is blocked up and of course the illegal route is illegal.

The BBC started to release Doctor Who the same day in the US on BBC America in part to curb piracy. It used to see a week+ delay and they found people just pirated it so they did not have to wait.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

Mr Anon

@k12.il.us
I get that, but it too is another issue. With regards to this exact example. The original and several mixes have been released in the U.S., maybe world wide. This one comes from a second EP of remixes, that oddly looks like the first, which has not.

The point is the song has had world wide exposure but not world wide release. This can and will lead to piracy. The policy of to give them what they would could easily and feasibly help given this example.

AlexNYC

join:2001-06-02
Edwards, CO
»www.mrtzcmp3.net/Peking_Duk_The_···_1s.html What exatly is your point?

Mr Anon

@k12.il.us

Re: Here is my 2 cents.

You missed a keyword. Legally.
I know I could download this, I could rip it out the podcast I heard it in. I feel that I like it, I'm old enough I should and I will buy it. I can not.
biochemistry
Premium
join:2003-05-09
92361

1 edit

Tell it to Amazon

Amazon is going the route of not offering whole seasons at once and all the money changing analysts and stockholders are encouraging that route.
elefante72

join:2010-12-03
East Amherst, NY

Re: Tell it to Amazon

Amazon is simply trying a different model than Netflix. They chose to go the "old route", and it doesn't work because the traditional model was:

1. Kids go to school, sweeps week, advertise more
2. Advertise some more
3. Christmas coming, start airing reruns. Advertise more
4. Advertise more
5. OK no more Xmas, start the 2nd half of the season. Advertise more
6. Advertise more
7. Ok summer is here. Start reruns. Advertise More
8. Advertise more

Note: Advertise MORE. On Amazon, no ads so the traditional method is STUPID, because no ads. Trying to drum up buzz, do it with a blast, rather than the water cooler (which doesn't exist). And take 20 somethings, they just dont give a rats a$$.

Now if they started running ads, I would shut them off in a second. I will never consciously watch an ad again in my life. Youtube is already close to do not admit list.

I started watching Under the Dome and lost interest because I like to "binge" or serially watch shows. I will simply wait until the entire season is done, but since the show sucks I won't go back. So Amazon model already fails. Also Amazon the biggest f**kin retailer out there cant get Amazon Prime to stream reliably or out to any devices BARELY except it's Kindle. Kindle is dead too idiots. Check off B&N from the fortune 1000.

88615298
Premium
join:2004-07-28
West Tenness

Re: Tell it to Amazon

said by elefante72:

Now if they started running ads, I would shut them off in a second. I will never consciously watch an ad again in my life. Youtube is already close to do not admit list.

So you expect content for 100% free? How does that work in the real world? You would never work for free.
slckusr
Premium
join:2003-03-17
Greenville, SC
kudos:1

Re: Tell it to Amazon

It works for amazon they dont charge monthly for their service, they need to give their viewers something new to make it seem like the value is still there.

88615298
Premium
join:2004-07-28
West Tenness

Re: Tell it to Amazon

said by slckusr:

It works for amazon they dont charge monthly for their service, they need to give their viewers something new to make it seem like the value is still there.

Prime is not free it's $79 a year. Also Amazon sells a lot of other shit. What does Netflix offer other than steaming video or DVDs by mail?

PRobitas

@teksavvy.com
Uhm, ADVERTISING DOLLARS!!!???

That is the way it worked and it worked for years. They just keep wanting more and more revenue and have convinced a majority of people to pay for services that are already paid for. Take the Superbowl - there is a reason it costs millions to run an ad during half-time. Same with everything else. Ads keep it running, consumers paying monthly sub fees are the gravy that keep tv EXECS in summer homes and trophy wives.

IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

Apple's plan...

I think Apple's "grand vision" for TV is the same is iRadio...

App-based al la carte live TV.... with ads....

However, for an additional fee assessed to users, Apple will pay the income lost from no advertising directly to the networks based on a fairly negotiated rate for what they would have gotten from a "willing buyer"/"willing seller".

Networks only care about the money received from ad sales... so, have customers play a flat no-ads fee on a monthly/yearly basis. Apple takes a cut and passes the rest to the networks.
--
"We're going to start at one end of (Fallujah), and we're not going to stop until we get to the other. If there's anybody left when that happens, we're going to turn around and we're going to go back and finish it."
Lt. Col. Pete Newell: 1st Inf. US Army
tblynch

join:2003-01-22
Birmingham, AL

Re: Apple's plan...

Spot on. This may be the model.

GlennAllen
Sunny with highs in the 80s
Premium
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Richmond, VA

Frank Underwood...

...for President!!!

IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

Re: Frank Underwood...

He'd certainly do a better job.... even as "Kevin Spacey".

Gork
Ou812ic

join:2001-10-06
Bountiful, UT

1 edit

Give 'em what they WANT?

Um, I don't think consumers WANT to pay a separate monthly fee for every network "channel" they watch...

PaulHikeS2

join:2003-03-06
Fitchburg, MA

Re: Give 'em what they WANT?

But wait....that soulds like (gasp) a la carte. I thought everyone wanted a la carte.
--
Jay: What the @#$% is the internet???

Gork
Ou812ic

join:2001-10-06
Bountiful, UT

Re: Give 'em what they WANT?

I think what "everyone wants" is whatever the big guns think they can get away with making more money from...
moes

join:2009-11-15
Cedar City, UT
Reviews:
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no ad's

I'll pay for content, but only if there are no ad's involved at all. if I get ad's you're service I will not use, I will get it other routes to enjoy, that do not involve ad's.

The day's of ad's with my viewing habits are done and over with, I have a limited amount of time to catch up on certain shows. if the show is dragged out to be an hour long when in reality the episode is 22 mintues long, then yeah. I'm not a happy camper. so I go other routes to get what I want to watch.

sorry but I'm done with ad's all together.

MJB

join:2012-01-29

Re: no ad's

remember you don't own anything on netflix... just rent... cancel the subscription and it's gone.... it's the cloud of dvd rentals