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LG Says Google Underestimated Nexus 4 Demand
Production Ramping Up to Ease Strain by February
by Karl Bode 05:44PM Tuesday Jan 22 2013
According to an LG executive (who'll probably be getting an angry memo), Google severely under-estimated the demand for their Nexus 4 smartphone, leading to the current shortage facing most eager customers across Europe and the United States. According to Cathy Robin, director of LG Mobile France, production of the device is already ramping up, noting that "there will no longer be any tension [between demand and supply] in the market" by February. That's good news for T-Mobile, who is expected to start selling the Nexus 4 very soon -- something that's obviously difficult to do without stock.

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gigahurtz
Premium
join:2001-10-20
Palm Coast, FL
Reviews:
·Bright House

How does this happen?

Isn't it a companies job to gauge the interest in a product? Google's Nexus line has become more popular with every release. It looks as though their initial production was very low in comparison with past models. It baffles me that a company like LG and Google could mess up this bad. I've been trying to order a Nexus 4 for a while now, and have been unable to. I am concerned that once these do come back in stock that it will be right back to the same old story: "Sold out!"

Let's only hope LG and Google have figured it out this time.

FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5

Re: How does this happen?

And if they don't get sales now, the interest will die off quickly because this phone doesn't have LTE. It will be quickly supplanted by a newer model - one with LTE support.
--
A democracy cannot exist as a permanent form of government. It can only exist until the voters discover that they can vote themselves money from the public treasury.
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: How does this happen?

It has LTE support, actually. AWS band only, but that's all you need for T-Mobile.
pandora
Premium
join:2001-06-01
Outland
kudos:2
Reviews:
·ooma
·Google Voice
·Comcast
·Future Nine Corp..

Re: How does this happen?

I got a Nexus 4 a few days ago, and it is by far my nicest Android phone experience thus far.

Google should have been predicting orders, not LG imo. It's mostly sold at the Google device store.
--
"If you put the federal government in charge of the Sahara Desert, in 5 years there'd be a shortage of sand." - Milton Friedman"

ArrayList
netbus developer
Premium
join:2005-03-19
Evanston, IL
apparently it works on AT&T LTE also. »forum.xda-developers.com/showthr···=2021173
pandora
Premium
join:2001-06-01
Outland
kudos:2
Reviews:
·ooma
·Google Voice
·Comcast
·Future Nine Corp..

Re: How does this happen?

I just tried my Nexus 4 with an AT&T card using the settings described in your link ... got LTE about 5-8 times faster than 4g.

Why isn't this advertised?
--
"If you put the federal government in charge of the Sahara Desert, in 5 years there'd be a shortage of sand." - Milton Friedman"
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: How does this happen?

Because it's not FCC certified.

Interesting to see LTE deployed on AWS on AT&T now, as well. They have the spectrum, but they didn't seem to be planning on using it any time soon.
joe94395

join:2006-04-10
Taylors, SC
I know that this is going to blow your mind but I'm actually happy they didn't include LTE in this phone. There's no point. I get routinely 12-17 megabits down with just HSPA+ so I don't really get the point of needing anything faster. LTE just sucks up battery. What am I going to do with 20+ megabits on my phone, especially with a 5GB cap? Multiple HD streams or something? What's the point?

LightS
Premium
join:2005-12-17
Greenville, TX

Re: How does this happen?

I wish AT&T or T-mobile's HSPA+ was that fast around here.. lol
romulusnr

join:2007-08-01
Federal Way, WA
Trolololol lololol lololol lololol.........

The previous comment was brought to you by AT&T and Verizon.

Did you know you can't spell ELEET without LTE? Don't be a luser, get a phone with LTE, for those half dozen markets we actually have any 4G at all!

trparky
Apple... YUM
Premium,MVM
join:2000-05-24
Cleveland, OH
kudos:2

Re: How does this happen?

Even if I did get a Galaxy S III (or Galaxy S IV), I'll turn off LTE and go HSDPA+ for most of the time and reserve LTE for those times I really need the bandwidth. Saves battery life.

anon anon

@charter.com
said by romulusnr:

Trolololol lololol lololol lololol.........

The previous comment was brought to you by AT&T and Verizon.

Did you know you can't spell ELEET without LTE? Don't be a luser, get a phone with LTE, for those half dozen markets we actually have any 4G at all!

Why bring Verizon up in this? This phone doesn't work with Verizon and sorry Verizon has FAR more than six 4G LTE markets. Try closer to 500.

trparky
Apple... YUM
Premium,MVM
join:2000-05-24
Cleveland, OH
kudos:2
I'm going to be switching carriers in four months (probably to AT&T because of coverage in my area). I've already admitted to myself that a snow ball has a better chance in Hell than I do of getting my hands on a Nexus 4.

I'm looking more and more at the Galaxy S3 because of that.
--
Tom
Boycott AT&T uVerse! | Tom's Android Blog | AOKP (The Android Open Kang Project)

LightS
Premium
join:2005-12-17
Greenville, TX

Re: How does this happen?

I hate to say this, but by the end of your wait, there should be more info. on the Galaxy S4

My Samsung Galaxy Nexus is just over a year old now (got it the week it came out) and I love it... I am waiting for the next Nexus phone to come out at the end of the year

trparky
Apple... YUM
Premium,MVM
join:2000-05-24
Cleveland, OH
kudos:2

Re: How does this happen?

I have a Galaxy Nexus myself on Verizon and there are times I want to throw it at the wall, especially when I drop a call. It's so bad that I don't even use it as a phone for I'm probably going to drop the call. I practically have to stand on one foot and whistle Dixie for the call to not drop.
--
Tom
Boycott AT&T uVerse! | Tom's Android Blog | AOKP (The Android Open Kang Project)

LightS
Premium
join:2005-12-17
Greenville, TX

Re: How does this happen?

I'd be irritated if I had that issue, lol.

I love my Nexus... first phone I've been 100% satisfied with..

LightS
Premium
join:2005-12-17
Greenville, TX
I'd be irritated if I had that issue, lol.

I love my Nexus... first phone I've been 100% satisfied with..
joe94395

join:2006-04-10
Taylors, SC
I have my nexus 4 right here in front of me as I'm typing this! It took me around 2 hours of clicking a button to get the order to go though on the day the second wave came around.

jimk
Premium
join:2006-04-15
Raleigh, NC
Reviews:
·Time Warner Cable
·voip.ms

1 recommendation

The Nexus 4 is a slightly different situation than the Nexus tablets in the US market.

The Nexus 7 sold well because it was inexpensive and a very good product. Until recently, it was Wi-Fi only (which is all most people care about in a tablet). So it did not matter who your wireless carrier was.

But when it comes to selling phones, the Nexus 4 is in a very unique and new situation here. Most people are not used to buying an unlocked phone off contract. They just wait for their 2 years to be up, and sign another contract for a subsidized device. Prepaid customers are used to buying a device that was way out of date 1 to 2 years ago.

For AT&T postpaid customers, the Nexus 4 costs more than similar phones purchased on contract from AT&T. The cheapest Nexus 4 is $299 unlocked, while you can get a Galaxy S III or an iPhone 5 for $199 on a 2 year contract. Furthermore, if you are on a postpaid AT&T plan, you get the bonus of paying for everyone else's device subsidy even if you buy the unlocked Nexus 4. AT&T Prepaid isn't a very good deal for smartphone customers.

Now, people who have the following are much better off: T-Mobile Value Plan, T-Mobile Prepaid, SIMple Mobile, StraightTalk Bring your own phone plan, Red Pocket Mobile, etc. They don't get device subsidies, so suddenly a high end phone that costs between $299 and $349 starts to look a lot more attractive (especially when anything close in specs costs $500). A Nexus 4 on one of these plans can save a lot of money. I think Google estimated this growing portion of the wireless market.

Also, a large portion of the US wireless market - all Sprint and Verizon customers (and a few regional carriers such as US Cellular) can't even use the Nexus 4 since it won't run on their network.

Most people don't realize that the subsidy model for smartphones artificially inflates prices and limits your options. They just look at the sticker price of the phone and worry about how much it will cost them later (if they worry about it at all).

As for the stock issues in other countries, I can't really say anything about that. I don't have enough knowledge of how people buy phones outside the US.

pende_tim
Premium
join:2004-01-04
Andover, NJ
kudos:1
Reviews:
·Comcast

Re: How does this happen?

Yes the lack of CDMA is a major drawback on this phone, for me where I live anyway.

On the other hand, they seem to be selling all they can make of the GSM model so what is Google's incentive to develop and sell a CDMA version?

Sure would be nice to see a Verizon model however.
--
The difference between genius and stupidity is that genius has its limits.

trparky
Apple... YUM
Premium,MVM
join:2000-05-24
Cleveland, OH
kudos:2

Re: How does this happen?

Because of CDMA's proprietary nature, I doubt that we'll ever see a CDMA-based Nexus 4.

LightS
Premium
join:2005-12-17
Greenville, TX
That last part is exactly why I don't have a Nexus 4 - I like my Verizon too much & their LTE coverage. Anything not LTE is okay, but I would prefer to not take a step backwards..

Maxo
Your tax dollars at work.
Premium,VIP
join:2002-11-04
Tallahassee, FL

Re: How does this happen?

said by LightS:

That last part is exactly why I don't have a Nexus 4 - I like my Verizon too much & their LTE coverage. Anything not LTE is okay, but I would prefer to not take a step backwards..

Same here. Verizon has the best network here in Tallahassee. I run a Galaxy SIII with Cyanogenmod which, IMO, is the next best thing.

dnoyeB
Ferrous Phallus

join:2000-10-09
Southfield, MI
kudos:1
Reviews:
·Comcast
But this has been true for a while. At least for me. I bought a Nexus One, and now a Galaxy Nexus on Tmobile without contract. Both times it saved me money because the plans they make you get on contract are expensive. Hell, they have misinformation that has many people convinced you MUST have a data plan to be on tmobiles network... I didn't even have data with my Nexus One. Wifi only..
--
dnoyeB
"Then said I, Wisdom [is] better than strength: nevertheless the poor man's wisdom [is] despised, and his words are not heard. " Ecclesiastes 9:16
brianiscool

join:2000-08-16
Tampa, FL
kudos:1

Nexus 4

Shame it does not support 4G. I would of purchased this phone if it did.
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: Nexus 4

It takes about 15 seconds to turn on LTE with the Nexus 4. Granted, it only supports one band, but it supports that band quite well.

whfsdude
Premium
join:2003-04-05
Washington, DC
Reviews:
·Comcast

Re: Nexus 4

said by iansltx:

It takes about 15 seconds to turn on LTE with the Nexus 4. Granted, it only supports one band, but it supports that band quite well.

I am wondering if they will disable this with a baseband update seeing as the phone doesn't have approval from the FCC for the LTE band.

I am thinking about getting one as soon as I can as an upgrade to my Galaxy Nexus on T-Mo. Figuring I'll use the LTE as my market will have T-Mo LTE shortly.
ssavoy
Premium
join:2007-08-16
Dallas, PA
If AT&T deployed 42mbps HSPA+ like T-Mobile, there'd be even less of a need for it to have LTE.
romulusnr

join:2007-08-01
Federal Way, WA
Because LTE is 4G and HSDPA is not.

(Fun fact: Technically neither are.)

I think LTE really stands for Lets Troll Everyone.

mech1164
I'll Be Back

join:2001-11-19
Lodi, NJ

1 recommendation

It will sell

That's a givin,the price alone assures this. If all you believe in is that it MUST HAVE LTE you aren't paying attention. LTE is great and all but HSPA42 is plenty fast and in many cases can be faster then the implementation of LTE that is out there. As it is now on my Gnex on Tmo with HSPA21 I can get 8+ down and I've seen that with 42 on the N4 hitting up to 22 down.

When VOLTE comes out then we have something to really talk about. All I can say it that 30.00 prepaid on Tmo is gonna see a big increase once there is proper stock of N4's in the play store.
joe94395

join:2006-04-10
Taylors, SC

Re: It will sell

I agree with you completely. People don't realize that I'm getting like 12+ megabits on my phone WITHOUT LTE so I don't get what they're crying about. I'm not eager to have less battery life for no reason. Maybe when they start to increase the caps I'll think about LTE but until then I'll just buy an HSPA phone. If I had a phone with LTE I think I'd just turn the LTE off right now.

I'm on the 30/month T-Mobile plan right now. I actually get the refill cards at a 20% discount so I only pay like 24/month. Can't beat that.
romulusnr

join:2007-08-01
Federal Way, WA

Re: It will sell

Adherents of the Church of Apple are not able to comprehend that any device could be better than the Most Holy iPhone. So, they westboro the other devices into submission.
cooperaaaron

join:2004-04-10
Joliet, IL
I'm on that plan right now and just did a quick test on my Nexus 4, 27 down and 2.3 up... for a phone, I'll take that as I just came from a T-Mobile Comet, lol !

jeffro

join:2007-04-20
Bay City, MI

It isn't just LG

The same thing is happening with the Samsung Chromebooks. No one has any last I checked and if they do, they want double if not more for one. Google has some learning to do about demand from consumers. They knew damn good and well how well these things would sell.
romulusnr

join:2007-08-01
Federal Way, WA

Goofle

For all the ridiculous standards they put on the hiring process, they sure do make some pretty bumbling mistakes.

Perhaps they should be less picky about a candidate's particular SQL habits than on their ability to know what the fuck is going on.

Protip: When you encourage your employees to never leave the office, they stop having any knowledge of the reality of the outside world.

What's Google's statement on this clusterfuck? Probably "Wheeee, we're making Google Brainchip, and BTW we're closing down YouTube and Search."

••••
kevinds
Premium
join:2003-05-01
Calgary, AB
kudos:3
Reviews:
·Shaw

Just now?

They just now noticed that demand was much higher than supply?

Didn't these sell out in less than an hour in November? Its been 3 months, and they're going to ramp-up production in Febuary?

Why not November? December? Or even January?
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Yes, I am not employed and looking for IT work. Have passport, will travel.

•••

Elite

join:2002-10-03
Orange, CT
Reviews:
·Optimum Online

1 edit

High Speed Packet Access

Click for full size
42Mbit HSDPA+ eat my shorts.

Would've bought a Nexus 4, had LTE actually been a selling point, and not just a hack that works on 1 band.

To be fair, this AT&T iPhone 5 works on... AT&T. So much for a "world phone".

Edit: grammar

--
QUAD!!!!
ErikRP

join:2004-11-06
Winnipeg, MB
Reviews:
·Shaw

"No Tension [between demand and supply]" by Februrary?

I call B.S. Even getting around the technicality that according to that statement everyone who wants to buy a Nexus 4 could do so by next Thursday, I doubt that this will be the case even by February 28.

No one knows how many people have given up on the 4, or how many people are still waiting to throw their money at Google or a carrier for the phone, but my instincts say there is no way LG has or will have produced enough units to back up that statement.

nekkidtruth
YISMM
Premium
join:2002-05-20
London, ON
kudos:2
Reviews:
·WIND Mobile
·Rogers Hi-Speed

LG passing the buck

This is entirely on LG's head. A simple look at the Nexus Galaxy sales would have shown that interest in Nexus devices was on a serious rise. This was simply a case of LG not being able to appease demand in such a way that Samsung is/was able to. They just wanted their turn at being popular and they failed.

If Google decides to "partner" with LG again, I'll skip that Nexus device. Just as I'm skipping the Nexus 4.
--
Weeeeeee