A company by the name of EyeTease Limited is set to begin offering Wi-Fi via London taxi cabs starting early next year. According to the company's
press release, their not-so-creatively-named "CabWifi" technology will allow users fifteen minutes of Wi-Fi use after they watch a fifteen second advertisement. The company claims drivers get their own private login to the system that allows them to "off-set the high cost of data charges incurred from using taxi apps" on other wireless connections.