Mike Shields

MSN announced several plans to expand its commitment to developing original content during Microsoft’s Strategic Account Summit held last week in Seattle.

The portal said it would extend the partnership initiated a year ago with the production firm Reveille by launching several new branded entertainment vehicles. They include Driving School, a comedic, driver’s-ed-themed video series due this summer that will be sponsored by Volvo, as well as an international luxury travel series The Good Life, which will be sponsored by Chivas.

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