Microsoft's MSN service has launched an initiative, called "MSN Originals," which it says will allow "top brands [to] tell their stories beyond standard media through in-content integration." As part of the initiative, MSN has signed content partnerships with independent Hollywood production and distribution company, Reveille (note: programs produced by the latter include NBC's "The Office" and "The Biggest Loser," FX's "30 Days," and MTV's "Date My Mom"), and with Be Jane, Inc., a company that produces multimedia content and operates a Web community focused on encouraging women to involve themselves in the traditionally male sphere of home improvement. MSN says that MSN originals will draw on content and services provided by these and other partners to provide consumers with video, interactive community features and multimedia-rich editorial.

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