Microsoft Starts Big Push Into Original TV Content
Microsoft is gearing up what they're calling the company's "Xbox Originals" effort -- aka an attempt to start delivering streaming, original video content via their Xbox One and Xbox 360 game consoles. According to a Microsoft statement
, they'll begin offering premium dramas, comedies, documentaries, animation, unscripted shows, and live events starting in June. Former CBS exec Nancy Tellem now leads the initiative, and has been telling the press Microsoft is "laser focused" on pitching the content to millennials that aren't subscribing to cable and use a console as their primary video-viewing peripheral.
Blue Screen? Will they use a blue screen, rather than a green screen, for chroma keying?
Will special TVs be required, because they'll use their own "standard," that is almost, but not quite the same as accepted industry standards, for signals?
Will their shows occasionally crash, for no apparent reason, and have to be restarted from the beginning?
Every time you want to change what you want to watch, change the volume, etc., will it ask you "Are you sure?"
Before you watch each episode of a show, will you be required so acknowledge a EULA, which will consist of, amongst other things, a promise that you have forgotten (de-installed) the prior episode and that no more than a certain maximum allowed number of people are watching, with you?
When your attempt to acknowledge the EULA by clicking on a remote button fails, will you have to call a special Microsoft licensing number and exchange long sequences of validation digits with them?
And, last but not least: Will their new entertainment programming be as overwhelmingly popular as their MSNBC entertainment programming?