Microsoft to Soon Offer Original TV Content for Xbox
Fed up with difficulty in striking live content streaming licensing deals with a cable and broadcast industry terrified of disruption, Microsoft is one of countless companies now exploring the creation of original content. Bloomberg
notes that Microsoft is preparing to offer a slew of original content to their Xbox One and Xbox 360 gaming consoles with the help of former CBS executive Nancy Tellem. "This is not an easy business," states Tellem. "There’s a huge failure rate. You have to get up to the plate a lot. Hopefully we can have a higher batting average than most, but it’s a long process."