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by Revcb Monday 28-May-2012 tags: broadbandbits

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Sukunai
Premium
join:2008-05-07
kudos:1
Reviews:
·ELECTRONICBOX
·TekSavvy DSL

Investors worried Dish's ad skipping tech could ....

Who cares, the sooner the old model hurries up and dies the better.

I don't need cable, and I don't care if it dies.

I'd rather pay double for Netflix in a world that had no cable providers providing their worthless concept of business.
mwf

join:2000-11-26
Granite Quarry, NC

Re: Investors worried Dish's ad skipping tech could ....

These broadcasters realize this won't work with live broadcasts, right?

After it has aired haven't the advertisers gotten what they paid for?

iamwhatiam

@verizon.net
The economy used to be based on actually providing a product or service. Thanks mostly to TV advertising, it's now about promoting a product or service. It's past the point of being ridiculous.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Investors worried Dish's ad skipping tech could ....

said by iamwhatiam :

The economy used to be based on actually providing a product or service. Thanks mostly to TV advertising, it's now about promoting a product or service. It's past the point of being ridiculous.

Bullshit. From the very first TV show it has ALWAYS been about selling something. That's why TV shows were invented in the first place. Anyone thinking otherwise in being obtuse. No one is going to spend millions of dollars making a TV show so you can watch it for free. And to expect that is just being stupid. Commercials help pay for these shows and while you may hate them without them there isn't any TV.

Want to skip a commercial then go take a shit or get something to drink. Then that way at least the advertiser doesn't know you didn't see the thing. Here's the deal when advertisers know commercials are being skipped they'll expect to pay less for commercial time. when networks get less advertising dollars then they'll go with the cheapest programming they can get. Which is the main reason why there are so many reality show on TV today.

If people continue with this attitude that everything is supposed to be totally free then you can kiss any kind of decent programming to go good bye. Except for something like HBO which is $20 a month. Or as I suspect that there will be advertising at the same time as the show is on. Kind of like what ESPN does with sports scores or your local TV station does with weather alerts. Those would be impossible to skip. Does that sound good to you? This is where it's heading of people insist welfare TV.

iamwhatiam

@verizon.net

Re: Investors worried Dish's ad skipping tech could ....

So, didn't actually read my comment, eh? ...you know--about the "economy"... comparing what it is now to what it was before TV (and TV advertising) (And, yes, take a look at ESPN in particular and broadcast sports in general--do you think any pro "athlete" would get $millions$/per year if not for advertising? ...do you think any of them are really worth any portion of that? Now that's BS!)

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
Sorry, but I am not going to let a Corporation tell me I must waste *my* time watching content I have no interest in and do not wish to see, more or less when and where they say.

If I record a show to watch some other time when I feel like it, I am not watching the commercials. This doesn't make me a pirate or some kind of criminal. They act like it does.

They would *love* to ban recording and fair use of anything and move to some kind of "pay per use/renting" type model where you have to pay to see the show and then pay to record it and then pay to watch it some other time.... AND still force you to watch commercials!

No and No.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ

Re: Investors worried Dish's ad skipping tech could ....

said by KrK:

Sorry, but I am not going to let a Corporation tell me I must waste *my* time watching content I have no interest in and do not wish to see, more or less when and where they say.

If I record a show to watch some other time when I feel like it, I am not watching the commercials. This doesn't make me a pirate or some kind of criminal. They act like it does.

They would *love* to ban recording and fair use of anything and move to some kind of "pay per use/renting" type model where you have to pay to see the show and then pay to record it and then pay to watch it some other time.... AND still force you to watch commercials!

No and No.

Would you like to avoid seeing this ad? press enter to authorize a $1 charge to your account and this ad will be bypassed.

you know its coming.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

Harddrive
Proud American and Infidel since 1968.
Premium
join:2000-09-20
Phone Room
kudos:2
"Moody's said it could be potentially devastating to independent stations..."
Really? Those stations still exist? I call bullshit. All stations are owned by some big broadcasting company somewhere.

n2jtx

join:2001-01-13
Glen Head, NY
Frankly the broadcasters brought it on themselves. In the past when you had perhaps two 30 second spots at two different breaks during your show it was not that bad. Now they load up with five minutes of commercials at a stretch in the middle of your program and just before the end. No wonder people want to skip them. Ten wasted minutes out of your life watching the BS commercials. It is interesting to note that if a station wants to show a rerun of an old Star Trek episode without cuts and substitute modern commercial breaks, the show runs about one hour and ten minutes now.

Of course, skipping goes back to the days of the VCR and before that to taking bathroom breaks during commercials.
--
I support the right to keep and arm bears.
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ

Re: Investors worried Dish's ad skipping tech could ....

And I am sure if back when doing something else was how you skipped an ad, If they had the execs with the mentality they do today they would claim that taking a crap is stealing the programming because you are not watching the ads.

Next thing will be they find a way just to sense people in the room with some kinda thermal camera in the STB and it will pause using the DVR when you go to take a shit so that it can make sure you see that commercial.
Chubbysumo

join:2009-12-01
Superior, WI
Reviews:
·Charter

Re: Investors worried Dish's ad skipping tech could ....

I just skip ads because they are a plain annoyance now. Its like the popups on the internet back in the day. We are seeing an explosion of ads in time slots, taking away from actual content. We found a way to block those annoying popups, and then we found a way to block more online adverts as they continue down the same path of annoyingness. Its no different with TV ads.

Also, it has gone from 5 minutes of ads and 55 minutes of content in a 1 hour time slot to 24 minutes of content, and 36 minutes of ads. When the ads reached more than the content, we just started recording our shows and skipping them. Honestly, content being produced now is bend to the advertisers. They are controling how long your shows are now, so they can get more advertising space, and we will continue to ignore them, skip them, and shit on them, because ads are just annoying.
Sukunai
Premium
join:2008-05-07
kudos:1
Reviews:
·ELECTRONICBOX
·TekSavvy DSL
Sad part is there is already a perfect spot to place adds, in the small corner where channel identity if often located.

It's just not distinct enough to intrude, they become almost invisible when you are focused on the show. Eventually I don't even see them.

But we all know they are there, and our mind is still seeing it, we have just filtered it out of our immediate attention.

Businesses that are not clever, deserve to suffer.
buzz_4_20

join:2003-09-20
Presque Isle, ME

More on Bandwidth Caps and Price Discrimination

Comparing bandwidth tiers and service to the seating on an airplane only exaggerates the problem. The internet should be the same for all users regardless of how they connect... Different tiers just creates another place where the classes are treated differently.

Money it seems it the worlds great superpower.

iamwhatiam

@verizon.net

Re: More on Bandwidth Caps and Price Discrimination

People who fly first class actually do receive a higher level of service which costs the airline more money. On the other hand, no customer costs the ISP any more money than any other customer as far as providing service is concerned. Caps and overages constitute pure theft on the part of the ISP.

Simba7
I Void Warranties

join:2003-03-24
Billings, MT

Re: More on Bandwidth Caps and Price Discrimination

That's why you get a "Business" account with your ISP.

First Class = Business
Coach = Residential

Now they want the residential account to cost the same (or more) as the business one, just with the same SLA as the residential.

Bits are bits. ISP's are not charged by the bit, they are charged by the bits per second (kbps, mbps, gbps, etc) of the pipe.
--
Bresnan 30M/5M | CenturyLink 5M/896K
MyWS[PnmIIX3@3.3G,8G RAM,500G+1.5T+2T HDDs,Win7]
WifeWS[A64@2G,2G RAM,120G HDD,Win7]
Router[2xP3@1G,768M RAM,18G HDD,Allied Telesyn AT2560FX,2xDigital DE504,Sun X1034A,2xSun X4444A,SMC 8432BTA,OpenBSD]

iamwhatiam

@verizon.net

Re: More on Bandwidth Caps and Price Discrimination

Well, yeah... the only thing Comcast ever did differently for a business account was to call it 'Business' -- didn't affect any spending/investment on Comcast's part.

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1

Fed up

More & more I find myself making mental notes about what NOT to purchase based on intrusive, asinine, pointless annoying advertisements.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Fed up

said by newview:

More & more I find myself making mental notes about what NOT to purchase based on intrusive, asinine, pointless annoying advertisements.

I suspect you'd like NO advertisements. Of course in the REAL world not Fantasyland that's not possible as the people that provide you with entertainment are trying to make a profit and not just give you free stuff out of the goodness of their hearts. it seems people don't even want to allow them to break even. Just give them free shit.

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1

Re: Fed up

said by BF69:

said by newview:

More & more I find myself making mental notes about what NOT to purchase based on intrusive, asinine, pointless annoying advertisements.

I suspect you'd like NO advertisements.

You suspect right ... I already PAY for my TV service, why do I also have to put up with advertizing. I already know the answer ... it's because of the greed of the service provider, that's why. I'm old enough to remember when cableTV first became fairly widely available and one of the selling points at that time was NO ADVERTIZING.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Fed up

said by newview:

said by BF69:

said by newview:

More & more I find myself making mental notes about what NOT to purchase based on intrusive, asinine, pointless annoying advertisements.

I suspect you'd like NO advertisements.

You suspect right ... I already PAY for my TV service,

You pay the cable company to access their infrastructure.

Network TV is available for FREE over the air using an antenna. If you're foolish enough to pay for that then that's on you.

As far as cable channels most get less than 10 cents a month from you. Do you expect quality commercial free TV for less than 10 cents a month? Seriously? This is what I mean by welfare TV. Everyone wants something for nothing.

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Re: Fed up

said by BF69:

You pay the cable company to access their infrastructure.

If the OP is paying for access to the infrastructure then why is it problematic if he wants to skip commercials?

Everyone who pays for cable TV is paying to watch the commercials. There's nothing morally wrong with skipping over them just like you would skip over the bland parts of any other programming that you don't wish to watch.

And if you're going to reply with something along the lines of advertising keeping the cost of cable TV down, then I invite you to look at the price of cable TV over the past 2 decades or so. Which direction has it gone? There sure are more ads on the cable TV now, has the the price gone down as result of more ads?
--
Romney 2012 - Put an adult in charge.
openbox9
Premium
join:2004-01-26
japan
kudos:2

Re: Fed up

said by pnh102:

If the OP is paying for access to the infrastructure then why is it problematic if he wants to skip commercials?

Because infrastructure access isn't access to content.
said by pnh102:

Everyone who pays for cable TV is paying to watch the commercials. There's nothing morally wrong with skipping over them just like you would skip over the bland parts of any other programming that you don't wish to watch.

Except content providers sell ad space to pay for the cost of producing content. As in-line ads become less and less relevant due to DVRs and "30 second skips", the content owner will make up the loss somewhere. Morally wrong? No. Just don't complain when content prices continue skyrocketing.

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Re: Fed up

said by openbox9:

Because infrastructure access isn't access to content.

Sure it is. If I am not paying for Cable TV then I certainly cannot watch commercials on cable TV stations no more than I could watch programming on cable TV stations.
said by openbox9:

Except content providers sell ad space to pay for the cost of producing content. As in-line ads become less and less relevant due to DVRs and "30 second skips", the content owner will make up the loss somewhere. Morally wrong? No. Just don't complain when content prices continue skyrocketing.

But cable TV prices continue to skyrocket. This just proves that ads do nothing to control the price of content at all.

As for me, I got tired of this BS and dropped all Cable TV entirely. OTA and Netflix are working great.
--
Romney 2012 - Put an adult in charge.
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ

Re: Fed up

Of course, even if the DVR suddenly disappeared tomorrow we would only see more ads.

Cable channels where supposed to have less advertising than network and they have several times more. a 2hr film on TNT might be placed into a 3hr time slot and have content cut so they can get more ads in.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
said by BF69:


Network TV is available for FREE over the air using an antenna. If you're foolish enough to pay for that then that's on you.

... and here we go to the point. The Hopper DVR is NOT for free OTA programming. It's for Dish Network subscribers who have "foolishly paid" for access to the show. Therefore they don't have to watch the commercials if they don't want to and it does NO damage to the Free OTA model because the re-transmission fees and subscriber fees are already paid.

If this was a standalone DVR hooked to an antenna, then your points would have relevance, but that's NOT the feature being offered here.

Customers have the right under current law to choose what they can or want to watch. Broadcasters would *love* to overturn that!
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ
the stars could ask for less than seven figures per episode too that would drive down costs. For people that put in less work per month than a plumber, the stars of TV's most popular shows sure cost a lot of money.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1
My original post was not about whether broadcasters and service providers have the right to insert annoying advertizing in the content they provide ... it's their network, they can do with it as they may. They can run it into the ground with stupid commercials for all I care.

However, they should be aware of and ready to deal with the backlash of a growing contingent of people like myself who are fed up with the increasing advertizing that we are inundated with, day in and day out, hour by hour, minute by minute.

I, for one, have chosen to closely consider that annoying, intrusive, asinine, pointless commercial ... shown over & over & over & over ... as one of the criteria under which I will make my purchasing decisions.

Basically, if an advertiser annoys me with a commercial for his/her product, they may not achieve the result they intended ... quite the opposite in fact.

I will also make use of any and all available current technology to avoid being annoyed by these stupid commercials. Advertisers may, in fact, want to THANK me for avoiding their drivel, thereby maintaining consideration for their product when making my purchasing decisions.
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ

Re: Fed up

makes me wonder how many TV execs run AdBlock Plus on their home computers. And I bet all of them fastforwarded ads when they watched a taped show.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports
georgeglass5

join:2010-06-07
New York, NY

I have news for them

I've been ignoring commercials since the remote became the norm in the mid to late 1970s, chronically.
buzz_4_20

join:2003-09-20
Presque Isle, ME

Re: I have news for them

According to broadcasters that would make you a long term Criminal.

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