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story category Mozilla Considering Opt-In Browsing Tracking
In order to create more accurate website popularity reports...
10:44AM Tuesday May 13 2008 by Karl Bode
tags: business · privacy · software
According to Techcrunch, the folks at Mozilla are considering implementing a system that tracks user browsing. At the moment, your online activity is tracked in three ways: software installed on user PCs (Alexa, for example); data taken from websites; and ISPs selling user data (something they don't like to talk about). None are particularly reliable, insists Silicon Valley ringmaster Mike Arrington:
None of these services are particularly accurate (as can be seen by the fact that they almost always disagree with eachother). The problem is simply gathering enough data from enough users to be able to draw a picture-perfect image of actual Internet usage.
Mozilla's project, which technically doesn't even have a name yet, would ask the software's 170-million strong user base if they wanted to opt-in to user tracking. Opt-in being the key (and all too uncommon) phrase. Of course there's the problem that Firefox user interests may not represent the general public accurately.

I'm also not sure where Mike gets the idea that direct data straight from an ISP's artery is all that unreliable. Honestly, Mozilla's approach doesn't strike me as any more reliable than existing methods but hey, it would make Mozilla more money, and isn't that why we're all on this planet?

Related:
  1. Valve: Steam Not Hacked....But....
  2. Hushmail Privacy Limits Revealed
  3. IBM Software Could Enhance Mobile Browsing
  4. Congress May Require NebuAD Be Opt-In
  5. Congress Now Eyes Embarq's Use Of NebuAD
  6. NebuAd CEO Defends Snooping Tech
  7. Embarq: Selling User Browsing Data 'Empowers' Users
  8. Embarq Offers More Data On NebuAD Trial
Forums » Mozilla Considering Opt-In Browsing Tracking
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zed260

join:2007-09-30
Cleveland, TN

bad idea

they already make millions from google they dont need any more
EPS

join:2008-02-13
Hingham, MA

Re: bad idea

They probably want a revenue source separate from Google- who knows if Google will decide one day it wants a "Google Browser"?
Warez_Zealot
Mr. Misanthrope

join:2006-04-19
St Catharines, ON

yeah, very bad idea.. I'm sure the opt in will be like those apps that try to slide in a Google/yahoo tool bar during install. You won't catch it if you are a person who clicks next repeatedly until install completes.. Damn, now I'll have to change to Opera....

R4M0N
Brazilian Soccer Ownz Joo

join:2000-10-04
Glen Allen, VA
·Comcast

Re: bad idea

said by Warez_Zealot See Profile :

yeah, very bad idea.. I'm sure the opt in will be like those apps that try to slide in a Google/yahoo tool bar during install. You won't catch it if you are a person who clicks next repeatedly until install completes.. Damn, now I'll have to change to Opera....
Wait... so you want them to code the install procedure like Vista does when you want to change something?

- You clicked Next. Are you sure?
- You clicked you're sure. Are you sure?

The google toolbar install is on its own screen with the user having to actively click next before moving to the next one. You can take a horse to water, but you can't make it drink. At some point, the responsibility has to be in the user's hands.

Anon1111

@comcast.net

Re: bad idea

If it's a true opt-in, then you would have to opt-in (click the check box).

R4M0N
Brazilian Soccer Ownz Joo

join:2000-10-04
Glen Allen, VA
·Comcast

Re: bad idea

said by Anon1111 :

If it's a true opt-in, then you would have to opt-in (click the check box).
Who says it won't be?

I wasn't saying the Google toolbar was a true opt-in. I was just giving an example of how some users bring it on themselves by not doing their job.
dualsub2006

join:2007-07-18
Newport, KY
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The Google deal ends soon. This fall or next, I don't remember. There has been no word on Google renewing the deal. About 95% of their income was from their search deal with Google.

They will have to do something long term to survive. They have a lot of cash on hand, but it will only get them so far. I hope that Google will renew their agreement with them.

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
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said by zed260 See Profile :

they already make millions from google they dont need any more
Not from me they don't. mozilla only gets kickbacks if you use the google dropdown which i DON'T USE!
--
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soccerguy

join:2004-06-28
Seattle, WA
So much for Mozilla being different.
james1

join:2001-02-26
antarctica

Re: bad idea

Damn right! How dare they try to make money?!

tempnexus
Premium
join:1999-08-11
Boston, MA

go for it

I think they should do it and kill any support they had gained over the past few years. I say go for it and die a lonely death.
EPS

join:2008-02-13
Hingham, MA

Re: go for it

If it's optional and not a default setting, why would anyone care?

TamaraB
Question The Current Paradigm
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Re: go for it

said by EPS See Profile :

If it's optional ...
Because upon newfound money, optional morphs into opt-out, then it becomes a permanent fixture. The frog always gets boiled slowly.

Bob
--
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43' Long-Range Trawler
Cape Elizebeth ME.
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EPS

join:2008-02-13
Hingham, MA

Re: go for it

Well I'd have a bit more faith in Mozilla since it's not a publicly traded company, and the over-arching holding entity is a non-profit... though I suppose that could easily change very quickly.

tempnexus
Premium
join:1999-08-11
Boston, MA


edit:
May 13th, @11:01AM

said by TamaraB See Profile :

said by EPS See Profile :

If it's optional ...
Because upon newfound money, optional morphs into opt-out, then it becomes a permanent fixture. The frog always gets boiled slowly.

Bob
Exactly!

Now that they gained a few percent user base they are turning into MS. Goes to show that no matter what, any company will turn into MS GIANT LIKE when given enough support.
And no, EPS have no faith in companies when money is in the picture.
Rule #1) When money is involved who cares about the consumer.

Now if their support user base dramatically drops after they implement it then they can easily copout by saying: "Oh it was on trial basis only" wait a few years and try again.
If the user base doesn't drop then HELLO perma Opt-In.
lvlorpheus

join:2008-02-17
Eureka Springs, AR

Re: go for it

Ahhh, come on this is Firefox, someone will write the most popular add-on ever. Perma Opt-Out for Firefox.

cork1958
Cork

join:2000-02-26
Fruitport, MI
·Charter Pipeline


edit:
May 19th, @04:47AM

said by tempnexus See Profile :

said by TamaraB See Profile :

said by EPS See Profile :

If it's optional ...
Because upon newfound money, optional morphs into opt-out, then it becomes a permanent fixture. The frog always gets boiled slowly.

Bob
Exactly!

Now that they gained a few percent user base they are turning into MS. Goes to show that no matter what, any company will turn into MS GIANT LIKE when given enough support.
And no, EPS have no faith in companies when money is in the picture.
Rule #1) When money is involved who cares about the consumer.

Now if their support user base dramatically drops after they implement it then they can easily copout by saying: "Oh it was on trial basis only" wait a few years and try again.
If the user base doesn't drop then HELLO perma Opt-In.
Nice to see all you fan boys FINALLY seeing the light. Never have liked Firefox and don't particularly care for Google either. Neither of them have ever been or ever will be the "cats a**!"
--
The Firefox alternative.
»www.mozilla.org/projects/seamonkey/
openbox9

join:2004-01-26
Navarre, FL
Not that what you're suggesting is likely to happen, but if it did, you would see the source code fork and new projects pop up without the "option".

TamaraB
Question The Current Paradigm
Premium
join:2000-11-08
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Re: go for it

said by openbox9 See Profile :

Not that what you're suggesting is likely to happen...
It ALL depends on how much money was involved. If the Firefox "model" of tracking becomes a financial success for marketers, then ANYTHING is possible. According to the Original Article:
... but it would make Mozilla more money, and isn't that why we're all on this planet?
Windowz took this frog-boiling approach. When I used DOS, this was never an issue, nor was it in Windows 3.1. The entire frog-boil industry of spying and tracking was begun slowly, and it grew to the point where none interested in privacy, could ever use M$ products again.

Everything which turns a "profit" eventually turns corrupt! The term "Non-Profit" is really a misnomer. It refers to where the profits go, not to the actual making of profit itself. One of the richest, biggest, and most powerful "non-profit" on the planet is the Catholic Church.

IMHO, this would be Firefox's first step towards corruption, and ruin. Use your Calculus training, and stretch the limits of Firefox's "Money-function" to the limits, and see where it can lead.

Bob
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openbox9

join:2004-01-26
Navarre, FL
·Mediacom

Re: go for it

said by TamaraB See Profile :

According to the Original Article:
... but it would make Mozilla more money, and isn't that why we're all on this planet?
That's Karl's commentary.
said by TamaraB See Profile :

IMHO, this would be Firefox's first step towards corruption, and ruin.
As I've mentioned, the code will fork well before this unlikely outcome. Gotta love freely available source code

TamaraB
Question The Current Paradigm
Premium
join:2000-11-08
Underway
·Verizon Online DSL

Re: go for it

said by openbox9 See Profile :

... Gotta love freely available source code
I do! And for literally decades I have been using such for all my computer needs. I currently run Net/FreeBSD on all my computers, from my laptop, to my servers. And, yes 'it's been "free", just like ALL "information" needs to be in a "free" society. But what does "free" mean? Does it ONLY refer to free in a monetary sense? Could not other "costs" make it not free? Costs associated with SPAM, voracious advertising, phishes, hacks.... are all real "costs". Costs associated with the non-free community exclusively! I don't want to see this type of cost, appended to "open source".

It appears to me, that this Firefox "experiment" is a probe into that possibility. Exclusively define "free" (in an open-source sense) as exclusively "monetarily free", and let the market (us) pay in another way. Freedom is then essentially lost.

Bob

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openbox9

join:2004-01-26
Navarre, FL
·Mediacom

Re: go for it

"Free" software is about freedom, not money, hence the open availability of source code and licenses minimal restrictions regarding what you're allowed to do with the code and/or executables. Once again, if some open source projects choose to take the projects in a direction that you don't like, you have the freedom to take the code and do what you want....at least in accordance with the applicable licenses.
B
Premium,MVM
join:2000-10-28

said by TamaraB See Profile :

IMHO, this would be Firefox's first step towards corruption, and ruin. Use your Calculus training, and stretch the limits of Firefox's "Money-function" to the limits, and see where it can lead.
Agreed with everything you said EXCEPT that it should read "Firefox's latest step towards corruption".

People have been living with Firefox's silent embedded and money-generating Google tracking and its limiting EULA for years already. It's a big reason I use Seamonkey instead. See also their dismissive behavior toward the Mozilla suite, toward Thunderbird, and toward forks and distribution projects.

MoFoCo is not your friend. They like your money.

-- B
--
In a realm outside causality and function

sivran
God Save The Suite
Premium
join:2003-09-15
Arlington, TX
clubs:

Re: go for it

I confess. I've been using Opera lately.
B
Premium,MVM
join:2000-10-28

Re: go for it

Holy crap!

You're kidding. Hang your scaly head in shame.

I think I'd use the Fireweasel before Opera, based only on its reputation for incompatibility (never mind the closed source part).

Is it because Opera's lighter and faster than the Monkey, or because of a general distaste for the MoFoCoDojo?

-- B
--
In a realm outside causality and function

Dude111
An Awesome Dude
Premium
join:2003-08-04
USA

quote:
I think they should do it and kill any support they had gained over the past few years. I say go for it and die a lonely death.
They must be teaming up with Microsoft to keep track of what people are doing.......

Unreal......

Titus Pullo
I came, I saw, I slept

join:2004-06-26

This is fun stuff

I keep an old machine running with a script that refreshes a webpage image of a gaping bunghole every 30 seconds.

Odd thing, I keep getting Preparation-H ads on pages. Hmm ...
--

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD

Just for the record . . .

I hereby opt-out . . . forever.

Spiral
No Easy Way To Be Free.
Premium
join:2003-03-04
Baltimore, MD

I need an incentive

I'll opt-in if they send me an Amazon $25 coupon every month.

gatorkram
Spelling and Grammer impared
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Re: I need an incentive

said by Spiral See Profile :

I'll opt-in if they send me an Amazon $25 coupon every month.
I agree with this idea.

Anyone remember AllAdvantage? It was a program you ran, and it sat at the top of your browser, showing you ads. You made money just having it running while you were using your browser. I got several checks from them, before they went under, so yes, they really did payout.

If all these opt-in opt-out programs were offering something back to us, then maybe more people would be willing..
--
Give me bandwidth or give me death!
»/testhistory/661871/4f240
SilverSurfer

join:2007-08-19

said by Spiral See Profile :

I'll opt-in if they send me an Amazon $25 coupon every month.
I want $50.00 every month. Mozilla can afford it since they've become Daddy Warbucks.
ImBatman

join:2004-04-21
Lancaster, CA
They make hundreds.
Dont accept anything less than $100 and in hard cold cash, or, check.

TK Junk Mail
Go ahead, make my day
Premium
join:2002-03-03
Margate City, NJ
clubs:
·Comcast

Opt-in choice means few will use it devaluing data collected

I suspect few will choose to opt-in to this collection of their browsing habits. And that makes the data they collect suspect, because those who opt-in will NOT be the typical user advertisers want to target.
--
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Markus

join:2005-05-27
Middlesboro, KY

I wouldn't opt in, but...

...I don't have the same apparent hatred of the accumulation of wealth that so many here seem to have. It seems like anything a company does, even as innocuous as this opt-in tracking, sends many posters into ridiculous anti-capitalist and greedy corporations rants.

See 13 replies to this post

sbrook
Premium,Mod
join:2001-12-14
H0H 0H0
·Rogers Hi-Speed

Host:
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Track this!

It's not Mozilla that I would fear in this ... it's the people to whom they sell the information. One of the biggest fears we should have on the internet is the corporate advertising companies ... It's one thing to take 8 minutes out of every half hour of television for in your face advertising, but internet ads are insidious and we have negligible control over them.

TamaraB
Question The Current Paradigm
Premium
join:2000-11-08
Underway
·Verizon Online DSL

Re: Track this!

said by sbrook See Profile :

It's not Mozilla that I would fear in this ... it's the people to whom they sell the information. One of the biggest fears we should have on the internet is the corporate advertising companies
In reality, isn't this one and the same? If Firefox were to "sell" data which I am a part of, don't they OWE ME a percentage? In a non-profit "open source" environment, I need to be informed, and compensated for my part in the "profit" making, no?

The two worlds are incompatible. That very incompatibility is the reason for Firefox's very existence; the fundamental disconnect between free and open, and profit-based software, is what is being attacked here.

Bad sign!

Bob
--
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43' Long-Range Trawler
Cape Elizebeth ME.
See her Here.

Skeedatl
Ah, push it - push it real good
Premium
join:2007-12-26
The Cloud

Re: Track this!

Why would you be entitled to a percentage?

Your compensation is getting to use the Mozilla browser for FREE.

Everyone expects something and is willing to give NOTHING.

TamaraB
Question The Current Paradigm
Premium
join:2000-11-08
Underway
·Verizon Online DSL

Re: Track this!

said by Skeedatl See Profile :

Why would you be entitled to a percentage?
If the money is a result of MY labor, I am entitled to the profits associated with it.

said by Skeedatl See Profile :

Your compensation is getting to use the Mozilla browser for FREE.
Exactly! My getting to use Firefox for free is the basis of it's existence. Once you begin SELLING my browsing history, it is no longer "free", I am now paying for it by having to deal with the ramifications of the sale, in the form of marketing agents harassing me for sales profit. Just look at the E-Mail/Spam industry. You pay dearly for the "right" to communicate with others. I for one, loathe to see the open-source, free, and user-supported Firefox, become just another marketing tool for corporate America!

Bob
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Skeedatl
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edit:
May 13th, @01:33PM

Re: Track this!

What labor? It's passive, not active data collection.

You aren't filling out a survey, they would be collecting anonymous information while you're doing what you would ALREADY be doing.

Meanwhile where does it say that Mozilla Foundation would charge others for the data they collect? I missed it.

Still waiting for a reason not to opt in and help the Mozilla Foundation whether it is by getting them helpful data, or God forbid a couple of bucks for the work us users of their software get the benefit of.

Skeedatl
Ah, push it - push it real good
Premium
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The Cloud

I'd opt in

Why not?

TamaraB
Question The Current Paradigm
Premium
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·Verizon Online DSL

Re: I'd opt in

said by Skeedatl See Profile :

Why not?
Well then, why would you use Firefox over IE? I mean, if you don't mind being tracked and your Internet use being "monetized", why not just stay with M$ IE?

Bob
--
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43' Long-Range Trawler
Cape Elizebeth ME.
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Skeedatl
Ah, push it - push it real good
Premium
join:2007-12-26
The Cloud

edit:
May 13th, @12:03PM

Re: I'd opt in

How does IE track internet use?

Where does it say that the Mozilla Foundation would get income from this project?

And IF they did, what is wrong with the Mozilla Foundation getting a few bucks?

Why not opt in?

R4M0N
Brazilian Soccer Ownz Joo

join:2000-10-04
Glen Allen, VA

I'd opt in too

Keeping track of a project like Firefox is not cheap... OR we could NOT support it and let MS dictate how browsers should work.
b10010011
Whats a Posting tag?

join:2004-09-07
Bellingham, WA

technically doesn't even have a name yet

How about Spyzilla or Foxtracks or Foxtrax!?

SilverSurfer

join:2007-08-19

Re: technically doesn't even have a name yet

said by b10010011 See Profile :

How about Spyzilla or Foxtracks or Foxtrax!?


Those are catchy, but I think FuckYouPayMeZilla is more appropriate.
DMNTD

join:2002-10-19
usa
·AT&T DSL Service

opting-out

Its simple....I don't want a little hovering ball to FOLLOW me wherever I go if I walk or drive my car!. This is the same thing...but I will watch where it goes...if nothing else they need to just do what the fake firefox sites have been doing and just demand money for the browser or support for the browser.

WALL_E

join:2003-05-28
USA

I Would Opt In

I don't understand how people here are assuming the right to free, supported and maintained software like Firefox. Of course they need some revenue in order to keep the operation afloat. If you don't like it:
(1) opt-out
(2) use a forked project (K-Meleon, Camino, Seamonkey...)
(3) BUY (gasp!) a product that doesn't need to find alternative sources of revenue (Opera)
(4) stat worrying about much bigger issues than anonymous usage data. I don't see how this is any worse than the "threat" posed by cookies.
--
A man without religion is like a fish without a bicycle.
Mele20
Premium
join:2001-06-05
Hilo, HI

Re: I Would Opt In

said by WALL_E See Profile :

I don't understand how people here are assuming the right to free, supported and maintained software like Firefox. Of course they need some revenue in order to keep the operation afloat. If you don't like it:
(1) opt-out
(2) use a forked project (K-Meleon, Camino, Seamonkey...)
(3) BUY (gasp!) a product that doesn't need to find alternative sources of revenue (Opera)
(4) stat worrying about much bigger issues than anonymous usage data. I don't see how this is any worse than the "threat" posed by cookies.
1. It is supposed to be opt-IN.
2. They will do with those also.
3. I'd be happy to buy Fx to stop this why wouldn't you?
4. Ha! I bet you have no idea what your browser is really doing regarding cookies. Very soon you will be able to test your browsers and you'll learn about Fx third party cookie leakage. Further who said anything about "anonymous"? You know what Charter has just done, well, this is very similar (snooping by your browser instead of by your ISP) and it is not anonymous.
--
"The same ferocity that our founders devoted to protect the freedom and independence of the press is now appropriate for our defense of the freedom of the internet. The stakes are the same: the survival of our Republic". Al Gore, The Assault on Reason

yuutomo
The Wonder Kitter
Premium
join:2001-08-27
Missoula, MT

Extremely Bad Idea and Move..

Mozzila Foundation better pull their collective heads out of their a$$e$ and remember what Mozilla was founded for, and what Firefox was created for.

they seem to have forgotten those 2 things.

Doctor Four
My other vehicle is a TARDIS
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Dallas, TX
·AT&T U-Verse
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This is easily defeated by an existing Firefox extension

And that is Track-Me-Not. Although it only sends bogus
search queries to the four major search engines (Google,
AOL, Yahoo, and Microsoft). If this system becomes opt
out like some here think could happen, expect the URL
where such tracking results are sent to be added to Track
Me Not's coverage.
--
"The trouble with computers, of course, is that they are very sophisticated idiots." - Doctor Who (from Robot)

likitysplit

join:2008-01-14
Flagstaff, AZ

Ancient News

Hi team! I have been jousting with Mozilla/FF forever since it was obvious FF was collecting data on many levels with a multitude of information. I was banned from Mozillazine numerous times and they even tried to re-program the sign-in process to keep me out. I then, like others, learned how to "adjust" FF(iceweasel, since I'm on sidux), to remove any links to the outside world. I won't bore you with the particulars since most don't seem to care. The fact that they now are overtly saying they will keep track of what they have always done is not surprising. They have been emboldened by the lack of consumer awareness. For the truly paranoid there is JonDoFox. As has been mentioned already, most of the data gathered can be wildly inaccurate unless there is one person only, using one computer only, on one dialup line only, etc. So if you truly don't care, make sure you insert a unique IP address and cookies whenever you use a computer anywhere. I'm actually working on it! I guess it's the counter-measures training I had in the military. You know, my awesomely armed jet looks like a wandering seagull on radar.

mod_wastrel

join:2008-03-28

180 degree point of view

For the 90+% who didn't actually read the article, the project is about website tracking, not user tracking, aka web analytics.

major marco
Res Firma Mitescere Nescit
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Mission Viejo, CA
clubs:

Re: 180 degree point of view

said by mod_wastrel See Profile :

For the 90+% who didn't actually read the article, the project is about website tracking, not user tracking, aka web analytics.
No difference in my mind whatsoever.

mod_wastrel

join:2008-03-28
·magicjack.com

Re: 180 degree point of view

It's the difference between (a) knowing that between 1:00pm and 2:00pm there were 5,000 visitors to SomeWebSite.com and (b) knowing that between 1:00pm and 2:00pm some user visited these** 25 sites. It is different. But, that's why it's opt-in only--don't wanta, don't haveta. This data is currently being collected right now anyway by more than a few organizations, just not very reliably; your ISP, however, knows every site that you visit. There is no privacy on the Internet.

**whatever "these" happen to be.
jfmezei
Premium
join:2007-01-03
Beaconsfield, QC
·TekSavvy Solutions..

Money needs beg control needs

Mozilla is becoming like politicians. They need money to survive, and those who provide the money tend to set priorities for Mozilla.

Google got some nasty defaults set on firefox (automatic redirect to google search for whatever illegal url you typed). You need to delve deep into the forefox advance config to disable that.

And now, they are probably getting money from some net advertising firm to develop that user tracking software.

Why should I download a version of Firefox where I'll have to spend hours trying to find the damned option to make sure it remains turned off and is never covertly turned on becauise I visited some web site with funky dangerous javascript ?

They need to focus in cleaning up the code, plugging memory leaks isntead of adding mroe and more bloatware that slows the browser down.
Thug21

join:2005-08-21

Re: Money needs beg control needs

If they add such junk, I doubt I'll keep using or recommending Firefox. It's that simple.

Maxo
Your tax dollars at work.
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join:2002-11-04
Tallahassee, FL
clubs:

Already exists some

There is a FF3 extension that does this already.