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NY Times: Data Centers Are Polluting Energy Pigs
Silicon Valley: We've Improved, NY Times is Focused on the Past
by Karl Bode 09:33AM Friday Sep 28 2012
The New York Times recently launched the first and second parts of a multi-story investigation into data centers. Specifically, the series alleges that most data centers are energy pigs and environmental hazards, "sharply at odds with (the industry's) image of sleek efficiency and environmental friendliness." The Times insists that data center energy consumption is gluttonous, backup generators (whatever those are) are poorly regulated diesel pollution machines, and the whole thing gets a pass to protect Silicon Valley's reputation as a shiny, happy, job-creating innovation machine:
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"This is an industry dirty secret, and no one wants to be the first to say mea culpa," said a senior industry executive who asked not to be identified to protect his company’s reputation. "If we were a manufacturing industry, we’d be out of business straightaway."
The response from the tech sector (and Silicon Valley specifically) to the Times story was swift and brutal. Wired News insists that things are changing and the Times just missed it. Silicon-Valley based GigaOM also accused the Times of reporting using a time machine from 2006, because, apparently, the cited pollution and energy drain issues have been resolved.

Some of the criticism seems legitimate (ZDNet does a good job pointing out cases of overly-dramatic hysteria in the piece), and some of it seems like crying from Silicon Valley because their industry was painted as something other than a shiny, exceptional, cloud-driven innovation Utopia.

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The New York Times? Sorry I gotta presume that whatever they report is completely false until proven otherwise.

I'll stick with Silicon Valley's opinion on this one, simply because what they are doing, for the most part, works.
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