dslreports logo
site
spacer

spacer
 
   
spc
story category
NebuAD Officially Closes
Never recovered from privacy backlash...
by Karl Bode 05:50PM Tuesday May 19 2009
Back in February of last year when we interviewed former NebuAD CEO Bob Dykes, the company was optimistic that they were at the crest of a fortune in behavioral advertising income. NebuAD had struck early trial arrangements with dozens of ISPs, who let NebuAD insert hardware on their networks that would track user behavior down to the minute spent at each site, allowing the company to then target those users with interest-tailored advertisements.

Though the sale of user data without consent was not new, somehow NebuAD's business model got under the skin of consumers and politicians, some of whom argued that the system violated consumer privacy and wiretap laws. As we've stated in the past, NebuAD's cookie-based system opted users out of receiving the system's targeted ads, but it didn't opt them out of data collection and sales.

Many ISPs also didn't effectively inform consumers, simply slipping new fine print into their terms of service. Ultimately the negative attention sent ISPs running for the hills at the behest of their lawyers, though NebuAD and ISPs still face lawsuits for privacy violations. ISPs, though they stood to make an estimated $5 per user, per month off of the system -- blamed NebuAD alone for the plan.

NebuAD's story officially ended over the weekend, as court documents (pdf) indicate that the carrier started laying off employees shortly after CEO Dykes testified before worried lawmakers last summer. Dykes himself left the company last fall. While the company had publicly stated they were simply modifying their business model, the court documents indicate that NebuAD now officially no longer exists.

Update: One user in the UK writes in to note that in the UK, where privacy laws are less stringent, NebuAD has re-assembled itself as a company named Insight Ready.

view:
topics flat nest 

hayabusa3303
Over 200 mph
Premium
join:2005-06-29
kudos:1

.

Did anyone not see this coming?

Chris 313
Come get some
Premium
join:2004-07-18
Houma, LA
kudos:1

1 recommendation

Re: .

said by hayabusa3303:

Did anyone not see this coming?
I say good riddance

N3OGH
Yo Soy Col. "Bat" Guano
Premium
join:2003-11-11
Philly burbs
kudos:2

Re: .

I second that.

Just like the government, I want my ISP to leave me ALONE. What I surf is my business....
--
Petty people are disproportionably corrupted by petty power…

S_engineer
Premium
join:2007-05-16
Chicago, IL

Re: .

they will be missed as much as 180solutions!

knightmb
Everybody Lies

join:2003-12-01
Franklin, TN

Re: .

said by S_engineer:

they will be missed as much as 180solutions!
Guess I don't need my sig anymore.
--
Fight NebuAD and the like:
Click Here to pollute their data

N3OGH
Yo Soy Col. "Bat" Guano
Premium
join:2003-11-11
Philly burbs
kudos:2

Re: .

It just became irrelevant.

OH, HAPPY DAY!!!!

DrModem
Trust Your Doctor
Premium
join:2006-10-19
USA
kudos:1
said by Chris 313:

said by hayabusa3303:

Did anyone not see this coming?
I say good riddance
Indeed, DIE MORE NEBUAD!
AstroBoy

join:2008-08-08
Parkville, MD

They should have paid the users $5

I would allow them to monitor me for $5 per month.
My wife might also. $10 total! cool.

huntml

join:2002-01-23
Mullica Hill, NJ

Re: They should have paid the users $5

I agree with you -- if some company ever actually were to *pay* people to snoop on them and serve them targeted ads, a lot of people would sign up.

en102
Canadian, eh?

join:2001-01-26
Valencia, CA

Another will take its place

I'm sure... they'll learn from NebuAds mistakes and come back when the economy starts a comeback.

iSeeU

@comcast.net

Just a thought but.....

....wouldn't it be cheaper and easier just to buy user's surfing data from the ATT/NSA iSpyCenter?

morbo
Complete Your Transaction

join:2002-01-22
00000

Re: Just a thought but.....

Yes

45071419

join:2006-07-30

1 edit

I do not see

I see why so many people took issue with NebuAD in the first place. What they were doing seemed illegal.
--
Word

BorisTK

@wayne.edu

1 recommendation

Re: I do not see

There are many things that you don't understand.

spamd
Premium
join:2001-04-22
Cherry Valley, IL

Re: I do not see

LOL.. Second that.

Nosey1

@comcast.net
said by 45071419:

I do not see why so many people took issue with NebuAD in the first place.
They're the same extreme r'wing nutcakes that change their online id/avatar/location on a monthly basis.

You know what I mean?

goalieskates
Premium
join:2004-09-12
land of big
So legal Congress was getting involved.

Loathsome, that's what they were.

Nightshade
Premium
join:2002-05-26
Salem, OR
Legal, yes. Ethical, not even by a long shot. This is why...

quote:
As we've stated in the past, NebuAD's cookie-based system opted users out of receiving the system's targeted ads, but it didn't opt them out of data collection and sales.
When I request an opt-out of something I should be able to opt out completely of any activity that company does with my information. This half ass approach of yeah you will no longer receive ads but we will still collect and mine your information with the potential possibility of selling it for gods amount of money to another company is just plain flat out wrong and immoral in every way you can think of. It is my information, I generate it, I should have complete control over it, plain and simple.
--
The true patriot is motivated by a sense of responsibility, and out of self interest -- for himself, his family, and the future of his country -- to resist government abuse of power. He rejects the notion that patriotism means obedience to the state.

knightmb
Everybody Lies

join:2003-12-01
Franklin, TN
said by 45071419:

I do not see why so many people took issue with NebuAD in the first place. What they were doing was perfectly legal.
I won't offer any insults, as you do have a valid point.

I offer this counter-point. It is also not illegal to rape a being from another planet. They don't enjoy human rights because that only applies to a human from this planet.

That's a silly counterpoint, but they offer the same insight. Neither are illegal because up until it happens, nothing of the event ever existed. Kind of like "Methamphetamine" was not illegal when it was first created.

So I could offer then "I don't see why so many people took issue with raping women from planet XYZ, what they were doing was perfectly legal" or "I don't see why so many people took issue with me giving meth to my kids everyday, what I was doing was perfectly legal".

Something not being illegal doesn't always mean it should never be illegal.
--
Fight NebuAD and the like:
Click Here to pollute their data

Go Tarheels
Premium
join:2006-01-05
Nashville, NC
kudos:1
You stirring the pot again?
jarthur31

join:2006-04-14
Carlsbad, NM
I'd love to follow your wife and kids around the supermarket every time they go shopping.

Same difference.

I KNOW you wouldn't get upset over this as it isn't illegal either.

LAWL

JGROCKY
Premium
join:2005-05-19
Chatham, ON

Ahh....

(sarcasm on) Sad to see them go.... (sarcasm off)

...... but it is time to go.... away!!!

dadkins
Can you do Blu?
Premium,MVM
join:2003-09-26
Hercules, CA
kudos:18

1 edit

Don't go away mad, just go away!


cork1958
Cork
Premium
join:2000-02-26

1 edit

Re: Don't go away mad, just go away!

That's Motley Crue!!

What do I win?!!

Good riddance, NebuAD!!

SLD
Premium
join:2002-04-17
San Francisco, CA

1 edit

Re: Don't go away mad, just go away!

said by cork1958:

That's Motley Crue!!
What do I win?!!
A pair of rainbow Oakleys and a hopped up Toyota pickup with "Toy" on the bed door.

Zoot

@ntl.com

So, Nebuad slinks off never to be seen.....

.... or do they?

They've just moved to Britain to start up again because they know our government is refusing to enforce EU data interception laws and so giving these parasites such as nebuad and phorm some illusion that what they do will be ratified legal in out courts. Think again.

»nodpi.org/2009/05/19/nebuad-pull-a-fast-one/

Ben
Premium
join:2007-06-17
Glen Carbon, IL

Re: So, Nebuad slinks off never to be seen.....

From that article:

This will come as no surprise to most as we certainly expected NebuAd to rebrand and relaunch in an attempt to shed their tarnished reputation - but what is a concern is that it is very clear the UK has become a safe haven for corporations with a desire to prey on people’s personal and private data.
Hmm.....what does that remind me of? Oh yeah, Packard Bell.

As for the UK government, I have this to say: If you are British and just happen to be from there, I have no problem with you. I have no problem with tea, crumpets, or your different spellings. But, your government sucks.

Ben
Premium
join:2007-06-17
Glen Carbon, IL

About Damn Time

And good riddance!

The only thing I want out of an ISP is a dumb pipe to the net with no restrictions.

For awhile, I was worried. My ISP is Charter. For awhile, Charter was considering using it on their residential customers, although they backed off because apparently it ticked off a lot of people.

From a strictly selfish viewpoint, I wasn't concerned since I use "business" Internet. However, it still concerned me because most people don't do that.

Guy Incognito

@teksavvy.com

They'll come back, they ALWAYS come back.

Gator changed its name to Clara

Blackwater changed its name to Xe

This company will disappear for a little while and come back under a new name, but with the same old crap.
Pv8man

join:2008-07-24
Hammond, IN

Here comes Phorm!

another company like Phorm will try to take it's place, i assure you they will try again.

All they need is a more legit sounding reason for snooping into your privacy.

(child porn, terrorism, ect ect)

imglad

@comcast.net

bye

Rest In Pieces, mutha *bleep*