Netflix Backs Off Qwikster Split
Admits They Underestimated Simplicity
Last month Netflix accelerated their embrace of streaming by announcing
they'd be splitting off their DVD rental service and calling it "Qwikster," leaving their video streaming service under the Netflix brand. The change had earlier included a fairly significant price
hike, making the overall move both confusing and annoying for many customers, something Netflix executives then tried to profusely apologize for. Now a post at the Netflix blog
says the company is ditching the Qwikster split off. Says CEO Reed Hastings:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password
in other words, no Qwikster. While the July price change was necessary, we are now done with price changes.
The company tells the New York Times
the company moved too quickly and greatly underestimated the appeal of a single website for both DVD and streaming services.
98 comments .. click to read
|reply to albie |
Re: Reed Hastings is no Steve Jobs
said by albie:Steve Jobs never convinced me I need an Apple product. I still avoid them.
Much has been written about Steve Jobs in the last week. Jobs did not believe in or put much stock in consumer research. The reason being was that he trusted his ability as well as his company's ability to package and then sell a product. Whether the product was a great product or not he had the ability to convince the consumer that they not only needed the product but they could not live happily without it. Pricing was rarely an issue, it was all about product design and the "Apple experience".
Reed Hastings obviously has no such ability to convince his customers of anything. The "Netflix experience" is becoming a laughing stock. Netflix obviously needs to do a better job of researching their customers if they want to stay in a business where most of the content providers would like to see them fail.
|reply to GCoop |
Re: Waffles anyone?
They only have to waffle because customers are stupid idiots. "whah whah I can't get my 8 DVDs a month for $2 so I'm leaving. "Whah whah 2 passwords and 2 sites so I'm using Blockbuster.com for DVDs which will still require 2 paswords and 2 sites. I'm a total moron customers. Why can't I get everything for free? derp!"
Elk Grove, CA
|reply to bionicRod |
Re: No win situation
said by bionicRod:It also did NOT help in any way, shape or form that Hastings behaved like a complete, egotistical ass-hat, when all of this went down.
Netflix is in a no-win situation right now. Customers clearly want decent content at a price that the studios simply aren't willing to accept. Netflix is trying to better supply that need but have customers leaving in droves because of price hikes and logistical changes like Qwikster on the one hand and studios pulling their content when they don't get enough money on the other. I wouldn't want to be Hastings.
The weekend is here, grab a can of beer!
JeffreyConnoisseur of leisurely thingsPremiumReviews:
|reply to FFH |
Re: Too late - damage is done
said by FFH:I'm beginning to think he's an idiot. This is not how a successful CEO of a company operates. As an investor (I'm not) I'd be worried that management hasn't a clue as to how to run the company properly from any perspective. As a customer (I am), I'm still pissed at the price changes (I went to streaming only), but now I'm more concerned about the lack of proper leadership and direction.
I won't be surprised if Hastings is soon replaced as CEO.
He used to say that soul shine, is better than sunshine, better than moonshine, damn sure better than rain.
Debunking the 2012 hysteria. | Always looking for a new job | Will work for coffee or beer.
San Jose, CA
In other news...
HP to buy Netflix... then kill it.
Might as well go for the cluster fudge trifecta.
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