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Netflix Buffering Warnings Now More Specifically Blame Verizon
by Karl Bode 10:33AM Wednesday Jun 04 2014
Netflix may have struck interconnection deals with Comcast and Verizon, but the company continues to make it very clear they're not happy about it. Netflix executives have already been ranting about being forced to sign the deals, claiming incumbent ISPs are letting transit peering points saturate to force content companies to pay them directly for decent streaming performance. Netflix CEO Reed Hastings last week warned that they expect ISPs to tighten the noose on these deals over time.

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Now Netflix has taken another subtle shot at Verizon and Comcast, changing the buffering message users see on specific ISPs to specifically blame the carriers:
quote:
This messaging is much clearer, and Netflix is delivering it directly to its customers: There’s a problem with your picture. Blame the guy who owns the pipe. It is surprising that Netflix is generating this message for Verizon customers, since you would assume its pipes would perform much better now that Netflix has a deal with the company. That’s what happened at Comcast after it signed its deal with Netflix.
When Netflix struck a deal with Comcast, Comcast's performance in Netflix's ISP streaming rankings quickly soared. For some reason Verizon's performance hasn't improved yet, though the interconnection changes do take time to implement. In the interim, Netflix is making it clear they're going to lay blame at the feet of the ISPs for the recent bout of streaming performance issues.

Verizon for their part isn't amused, a Verizon spokesman telling Variety Netflix's new warning is a "PR stunt" that "seems misleading and could confuse people." I'm curious if users on other ISPs have started seeing warnings that specifically name your ISP?


82 comments .. click to read

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rfrooney

join:2006-02-26
Antioch, TN

3 recommendations

How are Comcast's or Verizon's actions any different than the mafia?

Extortion is extortion. It doesn't matter if an "accident" may happen to your bodega or the peering point is overloaded. You have to pay "protection money" to stay in business. So, why aren't the ISPs RICO organizations?


pumpkinhead7

join:2002-06-14
Clarksburg, WV
Reviews:
·Time Warner Cable

4 recommendations

reply to guppy_fish

Re: Peering agreements

You cant be serious? You have to be trolling or an industry shill.

Anyone in their right mind can see that netflix is 100% in the right on this issue, the ISPs need to start doing what they are supposed to be doing which is providing a service for pay instead of expecting to get paid 15x for the same traffic.


Grrrr

@137.128.79.x

6 recommendations

Attention Comcast and Verizon!

The only reason I pay for your service is to get to content. If you mess with my ability to get the content I pay to have access to, you have no reason to exist and I have no reason to pay you. People do not need 50meg service to use Facebook, Twitter, and whatever. Again, the only reason you have a service that you can sell is due to content providers.

YDC

join:2007-11-13
Hewlett, NY

6 recommendations

Netflix is just one of many having problems

Verizon has been saturated on their FIOS network periodically. You can blame it on Netflix or whoever you want to, but Verizon has been reaching capacity, specifically in their BPON enabled markets for most of the year. In these areas, only 100 Mbps is possible to the ONT. Additionally, the speed carried between their delivery points is quite limited. They really need to upgrade these neighborhoods using either newer GPON technology or do break-off routing to make their nodes smaller and have local GPON feed points if they have to use a band-aid. There are times when I cannot even get to on-demand. It times out. So, is it Netflix? No, it is Verizon.


bluefox8

@65.216.195.x

6 recommendations

Not bad

That's great. I have FiOS and I am tired of Verizon playing games. They charge me for the dumb pipe, then they charge Netflix again for the dumb pipe. That's a shakedown like no other. Then they try to play it both ways by claiming Title II for benefits such as rights of way but not regulation such as common carrier classification. They use your own money to lobby against your interests.

When dumb pipe starts acting smart, it's time to fix things. What Netflix is doing is a great job informing the average customer. Notice that the message is straight from netflix to customer, nothing Verizon can do about it. Which is the way dumb pipes should be.


davidc502

join:2002-03-06
Mount Juliet, TN
kudos:1
Reviews:
·TDS

4 recommendations

reply to jmn1207

Re: Peering agreements

said by jmn1207:

They are probably upset that they have to pay multiple times for the same service, when they really should only have to pay their own ISP once.

Bingo! As they have pointed out many times before... They consider it to be double dipping.
--
Cord Cutter Hauppauge DTV Tuner Card PlayOn.tv Hulu.com Netflix.com Windows Media Center Guide.
Here's how »homes.yahoo.com/news/how-to-pay-···275.html


jmn1207
Premium
join:2000-07-19
Ashburn, VA
kudos:1

6 recommendations

reply to guppy_fish
They are probably upset that they have to pay multiple times for the same service, when they really should only have to pay their own ISP once.

guppy_fish
Premium
join:2003-12-09
Lakeland, FL
kudos:3
Reviews:
·Verizon FiOS

6 recommendations

reply to davidc502
said by davidc502:

Netflix is now starting to fight back against this corporate greed

That's the funniest post I have ever seen about this, in case you don't know there is zero difference between the company's, there both publicly traded corporations.

All Netflx is pissed about is that THERE not getting as much PROFIT, that's it


davidc502

join:2002-03-06
Mount Juliet, TN
kudos:1
Reviews:
·TDS

4 recommendations

The ISP "TDS" has a open peering agreement >>> »as4181.net/peering.html -- They have over 1 million subscribers

Anyone who wants to peer with them can, and at no charge. Why no charge? Because it's in the interests of both the ISP and the company wanting to provide content to TDS subscribers. Frankly, it's GREED that's driving these other ISPs to charge in the millions for the peering with Netflix.

Netflix is now starting to fight back against this corporate greed, and I'm sure we will all be hearing more about it in the future.
--
Cord Cutter Hauppauge DTV Tuner Card PlayOn.tv Hulu.com Netflix.com Windows Media Center Guide.
Here's how »homes.yahoo.com/news/how-to-pay-···275.html


karpodiem
Hail to The Victors
Premium
join:2008-05-20
Detroit, MI

6 recommendations

reply to BlueC

Re: Cost savings

we don't know the mechanism by which Netflix is generating this warning yet, but I trust Netflix much, much more than the ISPs.

I would guess that if ABR needs to be adjusted for x% of users where X is greater than 5% of total number of the customers streaming for the ISP, the message is generated.