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Netflix On Android Coming In 2011
Launch delayed because Hollywood wanted more DRM
by Karl Bode Monday 15-Nov-2010 tags: Video · business · alternatives · content
Netflix's streaming video application for the iPhone allows users to access their streaming instant queue from anywhere and works surprisingly well -- whether the user is connected via Wi-Fi or AT&T's 3G network. The same application was recently announced for Windows 7 Phones, and according to a post on the Netflix blog, it will also launch on Android devices early next year. The hold up according to Netflix? DRM. The delay was due to "the lack of a generic and complete platform security and content protection mechanism available for Android." "The same security issues that have led to piracy concerns on the Android platform have made it difficult for us to secure a common Digital Rights Management (DRM) system on these devices," says the company.

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Thaler
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Who'd Want to Steal This?

The way the Netflix DVD rental system works (or any DVD rental, I'm looking at you Redbox!) can be easily utilized to rip decent quality movie files, and then reduced to mobile-friendly file/screen size. Why in the hell would there suddenly be a super pirate market for video stream data that's optimized to be viewed in squint-o-vision?

I mean, yeah...movie night to me totally consists or kicking back and relaxing to the immersive view provided by my 4" screen.

CptGemini
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Re: Who'd Want to Steal This?

said by Thaler:

I mean, yeah...movie night to me totally consists or kicking back and relaxing to the immersive view provided by my 4" screen.
LOL good one

FBGuy
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Re: Who'd Want to Steal This?

i'd use this when I commute.

Thaler
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Re: Who'd Want to Steal This?

Would you want it enough to crack the mobile data stream? If so, what's stopping you (today even!) from ripping your own higher-quality video streams from Hollywood-approved rental methods?

aaronwt
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Re: Who'd Want to Steal This?

said by Thaler:

Would you want it enough to crack the mobile data stream? If so, what's stopping you (today even!) from ripping your own higher-quality video streams from Hollywood-approved rental methods?
being able to select it on the phone and start watching right away is much better than having to mess around with it before hand. What if you change your mind and want to watch something else while on the road?
With the Netflxi streaming application you will be able to select what you are in the mood for and watch right away.

Thaler
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Re: Who'd Want to Steal This?

I'm not criticizing the Netflix application - it would honestly be a welcome addition to the variety of mobile time-killers out there. What I'm harping on is that DRMing the content has been the hang-up. Even if they could make the streaming data unable to be pirated, why would pirates bother when they already can rent DVDs (from the very same company!) and easily rip higher quality video? Converting a DVD rip to a mobile-friendly size isn't exactly difficult for today's pirate on-the-go.

jmn1207
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join:2000-07-19
Ashburn, VA

Re: Who'd Want to Steal This?

You are correct, this action does almost nothing useful to protect the content. It certainly would be easier to drag and drop your Netflix queue into a folder, then strip the DRM before making it available in newsgroups and torrents instead of having to rip a DVD. The best thing about waiting for a better DRM solution is that now there won't be a flood of poor quality Netflix videos available for P2P distribution.

FBGuy
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i was just pointing out the only reason I would consider going back to netflix. i can't see this being friendly on the battery though.

Thaler
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Re: Who'd Want to Steal This?

It certainly won't. However, having additional entertainment vs. functionality options is never a bad thing.

FBGuy
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Re: Who'd Want to Steal This?

very true!

Cheese
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Re: Who'd Want to Steal This?

said by FBGuy:

very true!
Go suck carbon Al!

FBGuy
yippee ki yay
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Re: Who'd Want to Steal This?

if it would stop global warming I would!

fifty nine

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said by FBGuy:

i was just pointing out the only reason I would consider going back to netflix. i can't see this being friendly on the battery though.
It isn't that bad on my iPhone's battery. I don't imagine it would be that much different on droid.

Selenia
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Re: Who'd Want to Steal This?

Exactly. Audio streaming and video streaming on my Android hurts less than activities that require extensive screen touching, like posting to forums or games. I can audio stream about 8 hours straight without plugging in, or even more, depending on bitrate and codec. Video has been about 2/3 that when streamed. The exception is flash videos, which can be a real drainer, but still usually good for a few hours, if the battery is fresh. Do keep in mind I'm hoojed to wifi at least 80% of the time, as to my figures.
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nnaarrnn

join:2004-09-30
Nitro, WV
said by Thaler:

I mean, yeah...movie night to me totally consists or kicking back and relaxing to the immersive view provided by my 4" screen.
Where I would see this being an issue is a 4g Evo that has HDMI out on it?!?!?

Thaler
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Re: Who'd Want to Steal This?

You'd probably see this being an issue when you take your HDMI cable and blow up a source video data stream optimized for a 4-5" screen to 10x the size. Welcome to pixelation city!

cableties
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Re: Who'd Want to Steal This?

squint-o-vision... good one!

I know that the Droid X has the (mini) HDMI out and we've tested several projectors with it hooked up. The video wasn't that bad.

As far as DRM, if one could save the stream, then there would be free movies for small-format (smartphones...) devices on the torrents....

Thaler
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Re: Who'd Want to Steal This?

The torrents already have DRM-less video feeds for these movies. Taking a higher-quality video source and making a portable (ie. lower resolution) format copy is already easily done.

Also, with your HDMI-out tests, you're comparing image quality of a picture feed that's intended to be projected upon larger surfaces.A Netflix mobile data feed will likely be quality-optimized for viewing on small screens only. Taking a video source with that low a resolution and putting it on the "big screen" is going to pixelate the hell out of it.

jmn1207
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Re: Who'd Want to Steal This?

It might be silly and futile, but ripping a DVD of a new movie, or copying an HD stream of the latest "Desperate Housewives" or "Dexter" might not be as damaging as having millions of Netflix users with free reign over their content. The subscription music services protect their content in a similar manner, and their effort to control piracy is just as ridiculous. However, if Rhapsody or Zune were to make their songs available to download without any DRM restrictions, people would simply join the free trial and grab all of their favorites and then cancel.

Thaler
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Re: Who'd Want to Steal This?

All I know is that there already is DRMed software on the Android market. Is their protection perfect? Hell no, no DRM is. However, Netflix could easily slap on a bare-minimum DRM effort and still keep out a large portion of wannabe pirates. Taking a year to develop the "ultimate" in DRM lockdown for a feed pirates aren't interested in is just silly.

However, Hollywood ultimately makes the final call as to the requirements of their mandated DRM.
gruntlord6

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said by Thaler:

The way the Netflix DVD rental system works (or any DVD rental, I'm looking at you Redbox!) can be easily utilized to rip decent quality movie files, and then reduced to mobile-friendly file/screen size. Why in the hell would there suddenly be a super pirate market for video stream data that's optimized to be viewed in squint-o-vision?

I mean, yeah...movie night to me totally consists or kicking back and relaxing to the immersive view provided by my 4" screen.
Its Hollywoods decision, not netflix. Hollywood owns the content.

Thaler
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Re: Who'd Want to Steal This?

I understand it's Hollywood's decision. If Netflix didn't make these agreements, there wouldn't be any streaming at all - simple as that. What I am saying is that the decision "OK" DVD rentals, yet lock down mobile data feeds, is asinine. Whoever thought that piracy logic through is a moron.

Riusaki

join:2000-09-14
Space
You are so spoiled. I only have a 3.7"

:P
Big Dawg 23

join:2002-03-27
Northfield, MN
I agree however, they don't realize any DRM they build will be decoded by the Android Community. Just look at the NFL App for Verizon. It works great on my G2.

I use Netflix app on my iTouch when tethering. The App is kind of flaky at times but the video is nice.

BF69
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DRM is BS anyways

Anyone that wants to break DRM will find a way. You know guys I am a PAYING customer why don't you trust that I'm not going to rip everything and give copies to all my friends. Yes some will and you aren't stopping them anyways. You're just annoying INNOCENT customers. DVDs have DRM and guess who that is stopping? NO ONE. At least the music industry learned that lesson. Too late maybe but they did learn it finally.

fifty nine

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Re: DRM is BS anyways

Unfortunately a few crooks spoil it for everyone.

Thaler
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1 edit

Re: DRM is BS anyways

Unfortunately, had music piracy not been a driving force for online music sales, we'd all likely still be buying proprietary DRM-based music files. As much as I don't sanction piracy, I do have to thank it for allowing me to have choice between the various marketplaces.

(edit) One can only hope that the same inevitable "Eureka!" moment happens to online video sales sooner than later.

fifty nine

join:2002-09-25
Sussex, NJ
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Re: DRM is BS anyways

You dont have piracy to thank. You have Steve Jobs and Apple. The music industry was happy playing whack a mole until iTunes.

Thaler
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Re: DRM is BS anyways

Not really. Had there been no piracy to offer competition, we'd still have a locked-down iTunes DRM music distribution system. Plus, correct me if I'm wrong, but I think Amazon (and maybe others) actually made the move to DRM-less MP3s before iTunes offered it as an additional premium service.

fifty nine

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Re: DRM is BS anyways

It wasn't piracy. Legal music downloads skyrocketed with iTunes and iPods. The only way you could play music on an iPod was to either use iTunes and fairplay DRM or use drm free music. Apple did not want to license fairplay so the competing music stores had to offer drm free music if they wanted any chance of them being played on one of the world's most popular portable music players, or lose sales to Apple. Warner music's CEO said so himself after the deal with amazon.

Thaler
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Re: DRM is BS anyways

So...just to clarify: it was iTunes' established DRM that actually forced other providers to open up into DRM-less sales? That actually makes sense.

Now, as I've said before, if only the movie industry could make these leaps a bit quicker, I might actually buy something digital. Being locked down into a single camp (iTunes/Amazon/Zune/etc.) for your video sales is just bunk.

digitalfreak
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said by fifty nine:

Unfortunately a few crooks spoil it for everyone.
You mean the RIAA and MPAA? I agree.
--
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fifty nine

join:2002-09-25
Sussex, NJ
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Re: DRM is BS anyways

Produce your own content and then you can decide what price it should be sold for.

Hall
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said by BF69:

Anyone that wants to break DRM will find a way.
That's not the issue. The issue is, or was, a lack of a DRM that they could agree to on Android. Breaking DRM is "phase 2", but they feel if they make it "secure enough", they'll run with it.

BF69
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Re: DRM is BS anyways

said by Hall:

said by BF69:

Anyone that wants to break DRM will find a way.
That's not the issue. The issue is, or was, a lack of a DRM that they could agree to on Android. Breaking DRM is "phase 2", but they feel if they make it "secure enough", they'll run with it.
My point DRM is useless why bother with it?

Hall
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Re: DRM is BS anyways

It works well enough to keep most people from making (too many) copies.

JohnILM
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Re: DRM is BS anyways

said by Hall:

It works well enough to keep most people from making (too many) copies.
Yep, just like if they legalize marijuana, everyone's going to run out and become pot heads.

Thaler
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Re: DRM is BS anyways

That's what we deduced in California. The more you know...
themagicone

join:2003-08-13
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Next story...

The massive new amount of overage charges. I can see the 5gb limits that are standard today going very very quickly with this...

fifty nine

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Sussex, NJ
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Re: Next story...

said by themagicone:

The massive new amount of overage charges. I can see the 5gb limits that are standard today going very very quickly with this...
Verizon smartphone plans are unlimited.

BF69
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Re: Next story...

said by fifty nine:

said by themagicone:

The massive new amount of overage charges. I can see the 5gb limits that are standard today going very very quickly with this...
Verizon smartphone plans are unlimited.
for NOW.

Anyways they'll just add this to VCAST which means having a data plan as well as a $10 monthly VCAST subscription. That what they did with the NFL thing.

Steve Mehs
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Re: Next story...

quote:
for NOW.

Anyways they'll just add this to VCAST which means having a data plan as well as a $10 monthly VCAST subscription. That what they did with the NFL thing.
Which is a complete joke. I laugh at Verizon. They spent millions of dollars outbidding Sprint to be the official wireless provider of the NFL and come up with that exclusive kickass NFL Mobile app. Thanks to the magic of the internet and a little research I’m running the Verizon EXCLUSIVE NFL Mobile app on my Evo on Sprint. Pretty cool how I can stream live NFL Network, NFL RedZone and SNF for no charge when I’m not even supposed to have access to the app and Verizon’s own customers have to pay for VCast to be able to stream.

Also a joke is Verizon’s handling of the NHL. NHL GameCenter is the official app of the NHL, the free version is available across all providers and devices, but being the greedy assholes Verizon is, the paid versions of the NHL app are Verizon exclusives. NHL GameCenter Live is an $80 app, exclusive to Verizon, that allows live streaming of all NHL games, both home and away feeds, if available. I assume that a VCast subscription is required for that as well. I’m also running that on Sprint. Downloaded the app for free, $80 app didn’t cost me a dime, and no VCast subscription required since I’m on Sprint. There are blackout restrictions, but I just use a location spoofer app to tell the GPS I’m in Iceland or Australia so I can view my Buffalo Sabres on GamerCenter Live, since I’m not supposed to be able to watch them as I live 20 minutes from the Arena.

While I’m at it, thanks Verizon for not only the NFL and NHL apps, but thanks for the unlocked version of Skype that allows calls over 3G as I’m running that as well.

God I love technology and skirting around things! Access to three very cool apps that I’m not even supposed to have, technology is grand!

I'm getting so much more out of my Sprint Android device thanks to Verizon and the cash they put up to the NFL, NHL and Skype and I'm not even a subscriber. I LOVE IT!!!
--
Chuck Norris was once asked why he doesn’t use an iPhone, he responded, “Same reason I don’t use tampons.”


BF69
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said by themagicone:

The massive new amount of overage charges. I can see the 5gb limits that are standard today going very very quickly with this...
Depends on the bitrate. I don't see a need for the same bitrate on a phone as one gets on a TV.

fifty nine

join:2002-09-25
Sussex, NJ
kudos:1

Re: Next story...

Yep correct. They aren't going to stream full bandwidth to phones. They don't do it with iPhone and I don't expect them to do it with android either. In fact the picture looks pretty bad if I'm in a bad 3G area.
buzz_4_20

join:2003-09-20
Presque Isle, ME

DRM

When has DRM ever worked as intended.

It's always broken.

It adds to the cost

It gets in the way for the consumer.

Plus how much data overhead is it gonna use on ridiculously low data caps on mobile devices?

See 6 replies to this post

digiblur
Got Sipura?
Premium
join:2002-06-03
Louisiana

Watching Netflix on my Android now...

I do it in a roundabout way already... works pretty good. I have my Roku box hooked up to one of the inputs on my Slingbox. I don't use it that much but it is nice to use every once in a while.
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maartena
Elmo
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Even my blackberry plays DivX.

My blackberry plays DivX no problem and has a mere 2 Gb chip. I use it on flights.... put 5 or 6 DivX files on there, and gives me entertainment throughout the flight.

Oh, and DRM free, how convenient!!

Again, the industry doesn't get it. Piracy may be illegal but it is SOOO easy, and continues to grow despite all the threats that have been made by RIAA and other industry defenders.

Why on earth would I pay for something that is loaded with DRM and doesn't play anywhere else?

Listen: I am completely willing to PAY for a movie, as long as I get to decide which devices I will play it on. Mobile, static, or otherwise. I want to move the movie from my phone to my car, from my car to my laptop when I am on a business trip and Hotel TV sucks, and from my laptop back to my home media center so I can watch it on the big screen.

And yeah.... DivX is not HD.... but plays on virtually every possible device, from mobile phones to dvd players that can read divx CD's, to computers, to other media players, fixed and mobile. And its H.264 encoded HD variety is popping up more and more as a supported codec on media players.

The industry is just digging their grave a little deeper with DRM.
--
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PapaMidnight

join:2009-01-13
Baltimore, MD

Re: Even my blackberry plays DivX.

There are android applications capable of XviD playback and I happen to have tried one, though it didn't garner usage by me, admittedly. I tried it once just to see if it did work and went no further. I just don't really view my phone screen as a viewing platform for TV / Movies.
itguy05

join:2005-06-17

Silverlight is the real problem....

Nothing to do with DRM. If ABC can figure it out to get the tv.com app on Android, surely Netflix could.

Fact is that Netflop went (wrongly) with Silverlight.

Silverlight runs on Windows.
Silverlight runs on OS X.
Silverlight runs on Windows Phone.
iOS is build on OS X, so Silverlight works on OS X.
Android is built on Linux. Silverlight doesn't run on Linux.

It has nothing to do with "Security issues". It's Netflix picking the wrong platform (Silverlight) and is stuck porting Silverlight to Android. Yet another reason you don't hitch to the MS bandwagon.

w0g
o.O

join:2001-08-30
Springfield, OR

Re: Silverlight is the real problem....

Silverlight doesn't run on... Wii, PS3, Xbox 360, Netflix embedded TVs and Blu-ray players, etc.

The video format used likely isn't specific to Silverlight either.. they only use it for the web browser/PC interface.
itguy05

join:2005-06-17

Re: Silverlight is the real problem....

quote:
The video format used likely isn't specific to Silverlight either.. they only use it for the web browser/PC interface.
Silverlight is the DRM back end for Netflix. MS has no interest in getting Silverlight to run on Linux. Period. End of story.

I'm not sure how they ported it for those other platforms but I'm sure the disk you needed for the Wii, and PS3 means there was something "different" going on there.

SNT
Premium
join:2002-07-17
Satellite Beach, FL

Re: Silverlight is the real problem....

said by itguy05:

quote:
I'm not sure how they ported it for those other platforms but I'm sure the disk you needed for the Wii, and PS3 means there was something "different" going on there.
I don't know about the PS3, but you don not the disc for the Wii.

EDIT: typo

JohnILM
Holla
Premium
join:2003-03-15
Tuckahoe, NY

Re: Silverlight is the real problem....

said by SNT:

said by itguy05:

quote:
I'm not sure how they ported it for those other platforms but I'm sure the disk you needed for the Wii, and PS3 means there was something "different" going on there.
I don't know about the PS3, but you don not the disc for the Wii.

EDIT: typo
This is true. You no longer need the disc for PS3 or Wii ... the only reason you needed in the first place was to circumvent the "exclusive" contract XBox Live had with Netflix, not because of Silverlight.

fifty nine

join:2002-09-25
Sussex, NJ
kudos:1
Wrong, wrong and wrong.

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

DRM on a phone

C'mon hollywood get real.
pirates aren't interested in low bitrate streaming crap.

netwire
Premium
join:2001-04-27
Shelby, NC
kudos:1

just joined...

I'm looking forward to this. Just joined Netflix yesterday and am very pleased with the speed and quality of the streams.

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Ok...so....

This is to allow you to access your queue and I suppose, modify the queue, why in the HELL does it NEED DRM for this? Seriously?

NM, read the article wrong
jaypetrello

join:2010-10-05
Fort Myers, FL
Reviews:
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What a joke, are you kidding?

I hope your connected via Wi-Fi because if you haven't seen the other article on the homepage, AT&T is still having issues where people can't even make phone calls still. Two of my friend's have AT&T and the service here in South Florida is horrific for the most part. Are you supposed to watch the movie while your waiting for service so you can make a phone call or text? What a joke, they should fix the basics first.

JohnILM
Holla
Premium
join:2003-03-15
Tuckahoe, NY

Way to go Hollywood!!!

Now the pirates are really going to suffer.

/sarcasm

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