Netflix Outrage Over Pricing Didn't Last
Customers Who Left are Coming Back, Says Company
You might recall that Netflix went through a stretch last summer when a lot of analysts proclaimed the company was imploding. The dire prognostications were caused by the company's bumbled and scrapped attempt to split off their DVD business
(remember Qwickster?), compounded by a number of rather significant price hikes
. You'll recall a lot of customers screamed about the hikes proclaiming they were leaving the service -- and while some did -- Netflix says they're now coming back
. While there's no doubt the PR hit was massive, the company says about a third of added subscribers last quarter were customers who are returning to the service. Netflix added 3 million streaming subscribers in the first quarter for a total of 26 million global streaming accounts.