Netflix Shows Up on More Cable Set Tops...Just Not in U.S.
After signing deals to offer Netflix on cable boxes via UK provider Virgin Media and Swedish cable operator Com Hem, Netflix has signed another partnership with Denmark's Waoo! Variety
notes that Waoo! is a fiber optic provider whose 270,000 subscribers will now be able to access Netflix streaming from their traditional cable set tops. While these international deals keep expanding, it doesn't appear we'll see similar deals here in the States anytime soon. A month ago Netflix CFO David Wells stated US cable operators have been rebuffing their advances for going on two years
. On their earnings call last week, Comcast President Neil Smit stated that striking such a deal with Netflix is "not really a high priority for us