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Netflix Working on Cable Deal
If You Can't Beat 'em...
by Karl Bode 09:02AM Wednesday Mar 07 2012
Just a week or two after Netflix CEO Reed Hastings argued that Netflix should be a complement to cable and not a competitor, Reuters reports that Netflix is in talks with several of the largest cable companies to bring Netflix streaming to their set top offerings. Hastings has argued that HBO Go is the company's biggest competitor, and that he hopes to see Netflix become more akin to a premium streaming channel. The offering could involve set top integration, or it could involve simply adding Netflix to your cable bill. The arrangement comes as Verizon prepares to launch a streaming service of their own with Redbox sometime this summer.

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tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·ooma
·Optimum Online
·Verizon FiOS

1 recommendation

on-demand, $10 a month..

dont' worry, they'll try to screw it up by overcharging and setting up release date tiers...

seriously, would cable-tv premium channels really want to give up a cash cow that broadcasts 20 channels for $60 a month, or let consumers choose (unlimitedly, each month) from thousands of selections for $10 a month on-demand? Hmm.. lemme get back to you on that one!

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7

Re: on-demand, $10 a month..

said by tmc8080:

seriously, would cable-tv premium channels really want to give up a cash cow that broadcasts 20 channels for $60 a month, or let consumers choose (unlimitedly, each month) from thousands of selections for $10 a month on-demand? Hmm.. lemme get back to you on that one!

So I get a choice of 20 channels of movies that I've already seen, that I don't want to see, or are of no interest in general? Or $10 for unlimited 2nd-tier and below movies that I really don't want to see and the movie studios know this which is why they are available on Netflix streaming? Lemme get back to you on THAT one.

I have HBO and Starz on Comcast right now as they came with my package at no additional cost. On the 18th the promo runs out I believe. I'll drop them as I extremely rarely watch them as their is nothing on unless I just want some noise in the background. I had Netflix streaming and it was even worse.
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·ooma
·Optimum Online
·Verizon FiOS

Re: on-demand, $10 a month..

Which leads me to my next conclusion.. where were the cable companies in 2004, when a deal such as this made sense? Obviously running high on cable-tv price increases and not looking to cut a futureproof deal. The time to strike a deal's just about over.. this era of on-demand has moved to HI-DEF GLOBAL bittorrent piracy and it's not coming back!

In addition, the cable companies were complilcit in it taking 10+ years to evolve (and deploy) docsis 3.. not that such speeds are affordable to the mainstream consumer either. Another delusional result of circling the wagons until they can find some other way to grab more money from the consumer after a near lynchmob reaction to usage based billing.

fifty nine

join:2002-09-25
Sussex, NJ
kudos:2

This might be better

The cable companies and networks are in it for the money. $7 per month netflix subscriptions spread out across all the networks can't even begin to cover costs.

JasonOD

@comcast.net

No freaking way........

First off, with the anti-netflix sentiment still running high, it's unlikely content owners will offer enough to make it an attractive option over higher revenue On-Demand products.

In any case, Cablecos won't work with netflix for free (read higher overall price), and this would have to be sold bundled to avoid cannibalization. WITH the ability to increase monetization of higher users to accomodate higher bandwidth.

Anonymous_
Anonymous
Premium
join:2004-06-21
127.0.0.1
kudos:2
Reviews:
·Time Warner Cable

1 edit

Re: No freaking way........

said by JasonOD :

In any case, Cablecos won't work with netflix for free (read higher overall price), and this would have to be sold bundled to avoid cannibalization. WITH the ability to increase monetization of higher users to accomodate higher bandwidth.

Time Warner cable shows interest in netflix in one of the local ad's here in socal

norbert26
Premium
join:2010-08-10
Warwick, RI

2 recommendations

we are screwed

And of course you will need to rent boxes and have traditional cable TV like HBO GO and TV Everywhere and the like. RIP Netflix you were great while you lasted.
gorehound

join:2009-06-19
Portland, ME

Re: we are screwed

And RIP to my old job where I was employed for 18 years thanks to Netflix.
Glad to see you hurting now Netflix !!!
Feel The Pain !
mogamer

join:2011-04-20
Royal Oak, MI

Re: we are screwed

said by gorehound:

And RIP to my old job where I was employed for 18 years thanks to Netflix.
Glad to see you hurting now Netflix !!!
Feel The Pain !

Netflix didn't kill your job. Your ex-employers short-sighted, non-flexible and greedy top executives did.
rifleman69

join:2006-04-12
Beaverton, OR

Re: we are screwed

said by mogamer:

said by gorehound:

And RIP to my old job where I was employed for 18 years thanks to Netflix.
Glad to see you hurting now Netflix !!!
Feel The Pain !

Netflix didn't kill your job. Your ex-employers short-sighted, non-flexible and greedy top executives did.

What he said.
NYC Girl
Premium
join:2007-02-04
Bronx, NY
said by gorehound:

And RIP to my old job where I was employed for 18 years thanks to Netflix.
Glad to see you hurting now Netflix !!!
Feel The Pain !

REALLY!!! What happened? If you don't mind me asking.

Ebolla

join:2005-09-28
Dracut, MA

Re: we are screwed

VCR and DVD rentals went the way of the dodo bird.

Simba7
I Void Warranties

join:2003-03-24
Billings, MT
Not Netflix's fault that your employer couldn't adapt to current trends.

Like most business majors say, "Adapt or Die".

Bill Neilson
Premium
join:2009-07-08
Arlington, VA

1 recommendation

Needs more streaming content to stay relevant

Loved Netflix for the time that I had it but when they separated the DVD's and Streaming....I found the streaming alone charge to be laughably low on value. I admit that a reason for that was because I had used it for months previously and had watched most of the good content.

But with Starz gone and little still being on there, I just see the value falling in the near future, even with their original content coming.
brianiscool

join:2000-08-16
Tampa, FL
kudos:1

1 recommendation

Good

Nice I can get rid of all of my movie channels. Then just subscribe to netflix.

inteller
Sociopaths always win.

join:2003-12-08
Tulsa, OK

1 edit

1 recommendation

why is it every time...

Someone whores themselves out to the cable cos, one benefit they always tout is "you'll get to have us billed on your cable bill !!!"...!?

I don't WANT netflix charges buried onto a cable bill, where they can hide little fees along side it for "service upgrades" and other bullshit.

I WENT WITH NETFLIX SO I COULD DUMP CABLE YOU DUMBFUCKS!

Point 2: A lot of the cable cos and even sat providers have EPIX now, which they offer for free if you are a subscriber....what value does Netflix bring to the table, especially if they are already licensing a lot of EPIX content?

This is just stupid.

NOT

@insightbb.com

Re: why is it every time...

I agree 100%. We have Netflix for three reasons: low monthly price, no commercials, and varied content. Actually make that four reasons, a simple interface (Wii) is much superior to any power sucking, annoying cable TV interface box.

If Netflix goes to bed with cable and any of this changes, then goodbye Netflix. There will be other competitors like Amazon, etc. to choose from. The interface boxes for streaming are also $50 or less, so that's not a barrier. HDMI computer output is also available for us. Finally, OTA HD is still free with ad support.

Investors and management trying to cash out? Cable trying to elminate a low cost competitor?
buzz_4_20

join:2003-09-20
Limestone, ME

1 recommendation

Compliment for Cable...

Sure if that floats your boat...

I'll take Hulu, Netflix and Amazon Prime over Cable any day.
Cobra11M

join:2010-12-23
Mineral Wells, TX

Re: Compliment for Cable...

said by buzz_4_20:

Sure if that floats your boat...

I'll take Hulu, Netflix and Amazon Prime over Cable any day.

you do know that Hulu, is owned by the cable companies..thats why I refuse to use them, suddenlink...comcast...others come to mind
buzz_4_20

join:2003-09-20
Limestone, ME
Reviews:
·ObiVoice
·Pioneer Wireless

Re: Compliment for Cable...

I find Hulu to be a good value at $8 a month, same with $8 a month for Netflix and $80 a year for Amazon Prime...

However paying for Hulu and cable at the same time... That'd just be silly.

I find that spending $8 a month for Hulu far offsets just the time it would take to bother torrenting the shows that I watch. It's a convenience fee as far as I see.

I'm far more concerned with this turning into a forced package deal.
Much like ESPN on xbox live only works if you have a certain provider.

This is why people are big on open internet.
Cobra11M

join:2010-12-23
Mineral Wells, TX

Re: Compliment for Cable...

said by buzz_4_20:

I find Hulu to be a good value at $8 a month, same with $8 a month for Netflix and $80 a year for Amazon Prime...

However paying for Hulu and cable at the same time... That'd just be silly.

I find that spending $8 a month for Hulu far offsets just the time it would take to bother torrenting the shows that I watch. It's a convenience fee as far as I see.

I'm far more concerned with this turning into a forced package deal.
Much like ESPN on xbox live only works if you have a certain provider.

This is why people are big on open internet.

True, Suddenlink my provider, offers Hulu for free pretty much threw their Suddenlink2go ... kinda funny I must say, and very true, im open for it big time, these companies need to really change their act, cable is gone, my provider since about 3 years ago have been playin more commercials, more ads about their stuff, more night time sells than anything ive ever seen...and we pay for this crap..

why is it that cable companies think its ok to ruin the cable tv its self..., they brought it on them selves, I cant wait to see them as a dumb pipe, and they might end up packaging online tv later on and not offer cable tv at all..kinda hard to believe but possible

we will see what the next 5 years bring us, it will def be a turnin point..
gtoken

join:2003-12-28
Fort Smith, AR

What if I dont have cable?

Are they talking about Netflix going off streaming and on to cable? I don't have cable anymore because it was too expensive.

inteller
Sociopaths always win.

join:2003-12-08
Tulsa, OK

Re: What if I dont have cable?

if that's what they are saying, that netflix essentially replacing those SHITTY on demand offerings, then this would be taking a decent interface, sticking it on a shitty interface (have you ever seen a fast cable box UI) and then charging you for it.

THIS IS NOT THE FUTURE! THIS IS THE PAST!

What Netflix needs to do is get bought out or partner closely with Microsoft and make Netflix part of an XBL Gold subscription. Xbox is WINNING in taking shitty web interfaces for things like Crackle and ESPN and making them SUPER AWESOME on Xbox.
--
"WHEN THE LAUGH TRACK STARTS THEN THE FUN STARTS!"

FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5

Re: What if I dont have cable?

An advantage of Netflix being available thru cable box would be all the Netflix streaming you WOULD have done thru the internet and thru a separate box like the AppleTV or xBox, etc to your TV would now not be counted against your internet caps.
jeffreydean1

join:2010-05-31

Re: What if I dont have cable?

said by FFH:

An advantage of Netflix being available thru cable box would be all the Netflix streaming you WOULD have done thru the internet and thru a separate box like the AppleTV or xBox, etc to your TV would now not be counted against your internet caps.

Or we could just do away with these hideous unnecessary caps in the first place or move to ISPs that don't have them if they are available.
Cobra11M

join:2010-12-23
Mineral Wells, TX
said by FFH:

An advantage of Netflix being available thru cable box would be all the Netflix streaming you WOULD have done thru the internet and thru a separate box like the AppleTV or xBox, etc to your TV would now not be counted against your internet caps.

Not true, I mean I would love to think about it that way, but the cable companies will def protect their pay per view (WHICH NO ONE USES)

they most likely will offer it as a IPTV...something like the Canadians cable companies have done...favor one service over all the others...which would be a huge violation of the net neutrality

I don't worry about it, I doubt most of the cable companies will give Netflix the shot anyways, the one thing about the cable companies is that they are as stubborn as holly wood them selves. They hate change period, but it happens eventually weather they like it or not, the cable companies will WILL BE DUMB PIPES, we all know this

Corehhi

join:2002-01-28
Bluffton, SC

Defeats the purpose of NetFlix

This has bad idea all over it. If a cable company does get a hold of NetFlix they will kill it on purpose to pump their own over priced services. It's like Netflix wants to come full circle and die. LOL.
MrHappy316
Wish I had my tank
Premium
join:2003-01-02
Monterey, CA

Why bother?

They need to be promoting themselves as an alternative to cable and fight against caps
AndyDufresne
Premium
join:2010-10-30
Chanhassen, MN

Comcast says they can go fly a kite

»www.fiercecable.com/story/comcas···12-03-07

Like this is a surprise. Netflix is Persona non grata right now in cable company circles. The better get cooking signing some more content deals because being first to market was nice but they now have to deliver consistently.
Cobra11M

join:2010-12-23
Mineral Wells, TX

Re: Comcast says they can go fly a kite

said by AndyDufresne:

»www.fiercecable.com/story/comcas···12-03-07

Like this is a surprise. Netflix is Persona non grata right now in cable company circles. The better get cooking signing some more content deals because being first to market was nice but they now have to deliver consistently.

The cable companies would rather see Netflix die, they are threatened they wont accept any deal with Netflix or most wont, the top 2 def sure wont Comcast, and Time Warner. Those 2 cable companies wont want to even bother with Netflix since they have ties to holly wood its self.. Netflix might be able to convince smaller operators.. but not sure, they could try cox, suddenlink, charter.. but then again these companies also follow the top 2..
Needleinthha

join:2009-11-30

1 recommendation

But...

While I agree this has horrible idea written all over it, the only upside i could see is if it's bundled with your cable, then it it might not count towards your internet caps
Cobra11M

join:2010-12-23
Mineral Wells, TX

Re: But...

said by Needleinthha:

While I agree this has horrible idea written all over it, the only upside i could see is if it's bundled with your cable, then it it might not count towards your internet caps

If where lucky, more than likely they want to protect their pay per view.. I cant see this goin good at all, its possible though that the smaller providers may make a deal, but like ive said on others, Time Warner and Comcast def wont

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK

There's actually a smart reason behind this....

.... caps.

Think about it. If Netflix can work a "deal" with the cable companies, they may be able to have their streaming content (Their "channel" if you will) not count against usage caps.

Think about that for a minute. Caps & overages on a normal internet connection are going to be a serious problem for Netflix in the future. (And their customers.) If they can use this to do an end-run around the caps, well, it makes a lot of sense.

Of course the downside is: It's going to cost money.... and that means you'll get to pay for it. It will be higher then regular Netflix streaming, for sure... it will also likely not work with a lot of streaming devices (Roxu boxes, Blu-Ray players etc) that currently use your network....

Basically, you'll need a cable TV sub to get Netflix via the cable company STB, so it also fights cord cutting for the Cable company, or else you can get your Netflix the usual way via the 'Net but all the caps and overages are on you.

Makes a ton of sense for Netflix, and for people who have cable TV subs.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini
jdjbuffalo

join:2004-01-17
Denver, CO

Terrible Idea

Did someone else get ahold of the company or something?

This makes no sense unless Netflix is completely giving up being able to compete and ditching their normal paid subscriptions.

I don't see anywhere for Netflix to go but down if they continue this path.

If it's about needing more money, I'd be happy to pay $20 for a "premium" level that includes more recent movies and TV shows. I'd even consider another $10 or more if they got local channels or live sports.

FutureMon
Ach Du Lieber
Premium,ExMod 2002-05
join:2000-10-05
Seaside, CA
Reviews:
·Suddenlink

Re: Terrible Idea

said by jdjbuffalo:

If it's about needing more money, I'd be happy to pay $20 for a "premium" level that includes more recent movies and TV shows. I'd even consider another $10 or more if they got local channels or live sports.

That's what I was thinking.

If an additional $10 gets me access to premium content normally only available as a cable subscriber, to stream on demand, then it might be worth it. Netflix could have a couple "what's on right now" selections that would simply rebroadcast whatever was on a particular cable channel at that particular time.

This would come close to cherry picking channels, though; which I believe has been talked about before and the cableco's don't want.

- FM
--
Q: How many theoretical physicists specializing in general relativity does it take to change a light bulb?
A: Two. One to hold the bulb and one to rotate the universe.

toolateforth

@comcast.net

No reason for cable companies to go with this

This is too little too late. Cable companies have already come up with a Netflix killer that works ON demand through their boxes and online and on Ipads and for the most part they're including it with their internet packages or Triple Plays. I'm sure the cost is much lower for them to do it themselves. Why pay for Netflix who just has to license content from them anyway? This is Tivo and the DVR all over again.

www.xfinity.com/streampix

Twaddle

@sbcglobal.net

NETFLIX demise

Netflix has got to come up with "something" pretty darn quickly or I'm going to have to cancel my streaming(not much there for sure) as well as my DVD rentals. Seems my wait list is longer and longer for ANYTHING remotely current and on Blue-Ray. If it's released and Netflix carries it there is always - "along wait" note which means I have to wait months(90 days or more) to get a movie on Blue ray that's not been around 5 years. I may be getting punished for actually using my 3 DVD/BLUe rays package. My family used to get 6 movies a week but now we're lucky to get the three movies a week. Guess Netflix doesn't like you using the plan that well. I've heard rumors that they penalize those who watch a lot of movies.
Maybe I'll get the intestinal fortitude and just cut out all premium movies content as well as all the bloated offer the the U-verse 450 plan and just go OTA TV