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Netflix's Demise Was Greatly Exaggerated
Total Subscribers up 25% From Last Year Despite Missteps
by Karl Bode Wednesday 25-Jan-2012 tags: prices · Video · business · bandwidth · stats · content
While Netflix still dominates the streaming video market to the tune of 65%, 2011 wasn't a particularly pretty PR year for the company. Netflix instituted a relatively-massive price hike, an announcement of a split off of their DVD and streaming services, a confusing reversal of that plan, and somehow found time to insult everybody in America. The company also decided several times to revamp a GUI that wasn't really broken in the first place -- instituting interface changes on both their website and Xbox 360 app that actually made their streaming product less useful.

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Not too surprisingly, Netflix took a significant customer satisfaction hit. There was also oodles of hand-wringing analyst pontification about how Netflix was doomed. Forgotten amongst these dour tirades was the fact that Netflix is competing against a cable industry that institutes bi-annual rate hikes, with their obliviousness to consumer price sensitivity teetering into the obnoxious.

The fact is that even at existing price points, with a streaming catalog that's increasingly sparse due to studio suffocation, Netflix still offers good value to content consumers.

Despite the awful-terrible-no-good-2011, Netflix's fourth quarter earnings report wasn't as bad as expected, with the company posting better earnings (revenue of $876 million) than Wall Street analysts predicted ($857 million). Netflix had warned investors the company would be losing money, but those losses will be due to international investment plans, not because of their clunky 2011 missteps.

The real indication of how customers handled Netflix's bumbling is in subscriber numbers, and on that front Netflix ended the year with 24.4 million U.S. subscribers, up 25% from one year earlier. Netflix gained 220,000 U.S. streaming-only subscribers -- but lost 2.76 million DVD-by-mail customers during the quarter. That latter stat isn't too surprising, given that studios are waging all out war on Netflix's ability to offer new releases, combined with the inevitable shift toward streaming video and away from physical media.

All in all however, tales of Netflix's demise are greatly exaggerated. One bit of note, Netflix made it clear they don't expect their domination of the video streaming market to last, with Amazon being their biggest, baddest competitor in 2012. "We expect Amazon to continue to offer their video service as a free extra with Prime domestically but also to brand their video subscription offering as a standalone service at a price less than ours," says the company.

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veloslave
Geek For God
Premium
join:2003-07-11
Pleasant Hill, CA

Knew it all along

I joined again, coming from Blockbuster after the bust up (sorry) because they are still the best deal going...

It's all about the streaming

--
Mom was right.... I NEED fiber!

aztecnology
O Rly?
Premium
join:2003-02-12
Murrieta, CA

Re: Knew it all along

$7.99 and never flinched...

Screavics
Premium
join:2011-06-23
Pearcy, AR
It is a great deal compared to whats out there. I just did a free trial on Hulu "Plus" and I could't justify paying their fee watching their ads and not all content is between devices. Netflix is still the best deal with no ads.

Spike
Premium
join:2008-05-16
Toronto, ON

Netflix

Netflix also competes with Hollywood, as value added streaming services means they can no longer charge $30 for a single movie on a plastic disk. (or a few hundred bucks for an entire TV series)

If anything ends up killing Netflix, it will be Hollywood themselves. Face it, Hollywood hates Netflix with a passion. The more successful Netflix becomes, the more Hollywood will ratchet up the blackmail with massive licensing rate hikes, delayed releases, license revoking, etc.
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ

Re: Netflix

said by Spike:

Netflix also competes with Hollywood, as value added streaming services means they can no longer charge $30 for a single movie on a plastic disk. (or a few hundred bucks for an entire TV series)

If anything ends up killing Netflix, it will be Hollywood themselves. Face it, Hollywood hates Netflix with a passion. The more successful Netflix becomes, the more Hollywood will ratchet up the blackmail with massive licensing rate hikes, delayed releases, license revoking, etc.

And then blame piracy for their own lost revenues.(Hollywood that is, not Netflix)
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

sleepydd

@wideopenwest.com

I'll come back

I'll get it again for arrested development. Hopefully they have updated the rest of their content for me to want to keep it. I used to like it but I pretty much watched all the tv series I wanted and the movie pickings were mostly bargain bin.

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK

Still find it about the best entertainment bang for the buck

... I guess I'm one of the "weirdos" who watches lots and lots of their documentaries.
harryhoudini

join:2003-02-05
Los Angeles, CA
kudos:1

Re: Still find it about the best entertainment bang for the buck

I love them too. You find the coolest documentaries there.

highacidity

join:2001-06-11
Raleigh, NC
Glad I'm not alone in that!

mod_wastrel
Gone fishin'

join:2008-03-28

Duh.

Better than OK content at a bargain price. And as long as Netflix has the aura of "sticking it to Hollywood" (deserved or not), I'll enjoy remaining a subscriber--even with the poor interface and flaky player. As far as the "price increase" is concerned--should've happened sooner; now I no longer feel that those DVD subs are getting streaming for free--like they were... because they're not (and, in fact, they got a $2 drop in their DVD sub price).
--
"Sorry for not responding to your post, but either I haven't seen it yet, or what you said was so devoid of substance that I found it utterly uninteresting."

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Why All The Fuss?

I never understood why Netflix took a beating over a modest price hike. Even $16 a month for both services that is a steal compared to even the cheapest cable TV or satellite offering. Even better the CEO even took some of the blame for the fallout and took corrective action to try and fix it.

Contrast this to other service providers which continually raise prices, even far more than what NetFlix did, and laugh off any customer revolt.
--
"Net Neutrality" zealots - the people you can thank for your capped Internet service.

jkj860
The Final Frontier

join:2002-01-10
Valparaiso, IN
Reviews:
·Comcast Digital ..
·Comcast

Re: Why All The Fuss?

said by pnh102:

I never understood why Netflix took a beating over a modest price hike. Even $16 a month for both services that is a steal compared to even the cheapest cable TV or satellite offering. Even better the CEO even took some of the blame for the fallout and took corrective action to try and fix it.

Contrast this to other service providers which continually raise prices, even far more than what NetFlix did, and laugh off any customer revolt.

I agree. Im still a subscriber and never left.
--
I know you think you understand what you thought I said, but I am not sure you realize what you heard is not what I meant. Nixon

whfsdude
Premium
join:2003-04-05
Washington, DC
Reviews:
·T-Mobile US
said by pnh102:

I never understood why Netflix took a beating over a modest price hike.

This is because you assume that Wall Street is full of rational investors.

It brings to mind how investors halted Verizon's fiber expansion due to short sighted gains in wireless.

I don't think I'd take a company public right now.
Wilsdom

join:2009-08-06
60% is not a "modest" increase. True, cable TV increases rates like crazy, but that's just as unacceptable. Another modest increase and Netflix will be at $30...and then $50.

SRFireside

join:2001-01-19
Houston, TX

Re: Why All The Fuss?

said by Wilsdom:

60% is not a "modest" increase. True, cable TV increases rates like crazy, but that's just as unacceptable. Another modest increase and Netflix will be at $30...and then $50.

Up until recently Netflix has charged the same price, or lower, for their entire business run. I started with them from the very beginning, and this is the very first time prices ever increased. Not only that the reasons for that increase were very public. When your licensing costs more than double don't you think you need to start raising your rates?

Besides what are you complaining about? You put out this big 60% number, but in the end all we are talking about is Netflix is finally charging for something (from a business perspective) they shouldn't have given away to begin with. And technically the 60% price hike is a misconception. DVD rentals never went up in price. Streaming only never went up in price. The only change is no more buy one service, get the other free.

cableties
Premium
join:2005-01-27
Reviews:
·Verizon FiOS
It is likely that small percent of people that "knee jerked" at the fact: netflix raised it's price! Wait, its not that much.
(some marketing guy sits back, "just wait...give it a few months, it will settle and rebound"...

However, you read about movie tix price increase?
Or how content to Netflix (and Redbox) is going to increase in delay to release?

Latest on Netflix is "I told you they should start making their own content" and I was right. From House of Cards, to bringing back Arrested Development, to other "projects" in the works.
Although I wish they would buy Gamefly and put gaming into the mix, the future is streaming, so why waste $.

Anyone else try Redbox and never get what you wanted? Or how there is a line to the machine? And how there are some "questionable" individuals hanging out near the ones outside?
--
Splat

jkj860
The Final Frontier

join:2002-01-10
Valparaiso, IN
Reviews:
·Comcast Digital ..
·Comcast

Re: Why All The Fuss?

Its convenient and still relatively inexpensive and better content than available on on demand usually. When it gets out of control expense wise I would just drop it. It still has a value for me and thats all that matters to me.
--
I know you think you understand what you thought I said, but I am not sure you realize what you heard is not what I meant. Nixon

mmay149q
Premium
join:2009-03-05
Dallas, TX
kudos:48

You know

What I always found funny about the deals Netflix would get, is that all the entertainment companies who would severely jack up the rates to either push Netflix into paying more, or just cancel all together did so because their content was "premium" but yet after all the editing done behind the scenes, and it's provided to TV stations/cable companies/etc. the final cut should only be what? Copy and paste into a docshare or FTP to upload to them so they can stream it to the public?

What's so "premium" about that? I can do that in my mom's basement with just a computer to edit and a server to host the files... I'm seriously tired of all all this "premium" content I don't get how it's premium, but if I pay for cable TV I can get the package for $10 a month, obviously not that "premium" from them there...

Matt
--
I am no longer an AT&T Employee. Check out my kudos! »/profile/1626573
Have U-verse questions? Please email uversecare@att.com and they will assist you!!
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1

buffering?

Have they improved the buffering time? Last I heard it was 3 minutes at a time.. My connection will not be able to do that and buffering is mandatory and watching a show 3 minutes at a time just sucks...
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ

Re: buffering?

I have watched entire films with no buffering on my laptop on wifi which has to broadcast through walls.. primary internet link is a cable modem.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

Notloggedin

@myvzw.com

Re: buffering?

Your on cable though. Im in verizon3g. Gonna need that buffer (yes this is decifal in the iphone and cant remember the password atm lol
mogamer

join:2011-04-20
Royal Oak, MI

Re: buffering?

said by Notloggedin :

Your on cable though. Im in verizon3g. Gonna need that buffer (yes this is decifal in the iphone and cant remember the password atm lol

You probably need to watch Netflix on something better then. Unless you're lucky and have a tower that isn't overloaded or you're watching at midnight, 3G just isn't good enough to stream without problems.

I never left Netflix for streaming because there is nothing else with anywhere near as much value. I have Dish Network with BBMP and dropped Netflix for discs. But If I wasn't getting discs for free with my plan, I would have never switched.

Hulu Plus sucks, plain and simple. And the reason isn't because it has ads. It's because the service doesn't have everything from free Hulu on it. Yes, I do understand licensing issues. But to block free Hulu from appearing on devices like GoogleTV was nothing but a dick move. If you want to watch free Hulu on your tv, it's pretty simple to connect a pc to it. That's what I and plenty of others do.

bionicRod

join:2009-07-06
united state
Reviews:
·CenturyLink
·Mediacom
said by Notloggedin :

Your on cable though. Im in verizon3g. Gonna need that buffer (yes this is decifal in the iphone and cant remember the password atm lol

There's your problem. It's not Netflix. You need a higher speed.
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ
said by Notloggedin :

Your on cable though. Im in verizon3g. Gonna need that buffer (yes this is decifal in the iphone and cant remember the password atm lol

you use 3g even when at home? that is likely the problem, id highly suggest a normal broadband connection. even if its 3mbit DSL
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1
Reviews:
·Verizon Broadban..

Re: buffering?

said by Kearnstd:

said by Notloggedin :

Your on cable though. Im in verizon3g. Gonna need that buffer (yes this is decifal in the iphone and cant remember the password atm lol

you use 3g even when at home? that is likely the problem, id highly suggest a normal broadband connection. even if its 3mbit DSL

Why on earth does every one and their uncles cousin act like I have dsl/cable options and any other form of options out there known to man? Do you guys seriously think i'd be on verizon 3g through Millenicom if I had other options?!? Lol.. I'm not retarded guys!

So again, how much of a movie/show does netflix buffer? I'm guessing its still 3 minutes..

And i'm pretty sure that watching movies on my iphone vs tv is quite a bit of difference in data usage.. Just to be clear, my home use's a usb novatel U670 data card, through a cy-fire amp hosted on a mbr 1000 router.. yagi antenna pointed right at the tower. Average speeds .70mbps give or take a kiddie or two on the network..

bionicRod

join:2009-07-06
united state

Re: buffering?

Simple. If you cannot get the speed to run it to your satisfaction, don't subscribe to the service and then expect the service to somehow 'improve buffering time'. It's NOT netflix, it's PHYSICS. Not a difficult concet IMO...
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1
Reviews:
·Verizon Broadban..

Re: buffering?

said by bionicRod:

Simple. If you cannot get the speed to run it to your satisfaction, don't subscribe to the service and then expect the service to somehow 'improve buffering time'. It's NOT netflix, it's PHYSICS. Not a difficult concet IMO...

Big reason I was asking. Before trying it. Jesus, its a simple software adjustment if they allow it. You "I got mine" people out there are just completely assholic.. It is not like I was wanting the service to be free or something... It was a simple question.. Please when you have time, go kill yourself.. Your discussion of physic's is meaningless to my question.

bionicRod

join:2009-07-06
united state
Reviews:
·CenturyLink
·Mediacom

Re: buffering?

Sorry dude, I thought you already had it and were complaining. Re-reading your OP I see that was my bad (been one of those days). And I would kill myself for pissing you off but I'm just too damned busy. For what it's worth I do watch Netflix on my phone sometimes over 3g (not very often though) and don't have to deal with buffering so maybe they have improved it.
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1

Re: buffering?

Thank you for your answer

kleinml

join:2008-04-18
Levittown, PA
I set my mom up with a Roku on her 768K dsl line and she has no Buffering issues. There is a good 45 seconds before the show/Movie starts but after that its solid. Hulu on the other hand had to stop every 20 min or so and re buffer for a few minutes. So I would say Yes Netflix has done something about buffering. What exactly I am not sure.
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1
Reviews:
·Verizon Broadban..

Re: buffering?

said by kleinml:

I set my mom up with a Roku on her 768K dsl line and she has no Buffering issues. There is a good 45 seconds before the show/Movie starts but after that its solid. Hulu on the other hand had to stop every 20 min or so and re buffer for a few minutes. So I would say Yes Netflix has done something about buffering. What exactly I am not sure.

So the days my service is running decent I should be fine.. I think I may give em a shot and see how it works out.. I used to have netflix's dvd service when they still had streaming, but that was before I got my wireless running decently.. When netflix went crazy for a while there with threats of a split up, I jumped on board with blockbuster for dvd's being they have games etc and to just give em a shot.. Overall netflix sends dvd's out way faster than BB, but now netflix delays new release's by 56 days on some titles due to their contracts... /shrug... Silly hollywood.

Bahamut X
Premium
join:2000-12-09
Fort Worth, TX
said by Notloggedin :

Your on cable though. Im in verizon3g.

I've used Netflix via T-Mobile HSPA+ (tethered from my phone to my desktop) and experienced VERY little buffering.

Silly charter for going down while I'm in the middle of a movie...
--
"He's on that Jazz, man"...
JeffMD

join:2002-08-16
Edgewater, FL
buffering? My cellphone can buffer it over 3g AND it steps it up one level of quality. Unless you have some hardware issues, even the slowest of broadband internet can playback the basic stream.
alexpb1

join:2005-06-23
Barrie, ON
I've never noticed buffering at all. I thought that's what Netflix's on-the-fly quality changing was for?
So if you are watching something in HD and for whatever reason don't have the bandwidth to continue in HD it automatically lowers the quality so you don't run into buffering issues?

Lazy Senior

join:2012-01-10
Cobden, IL
Buffering? Netflix has buffering? On a 3mps Frontier DSl connection I have never seen it. I get HD and DD 5.1 too..

RRedline
Rated R
Premium
join:2002-05-15
Williamsport, PA
I have streamed countless hours of content over Netflix, and I have had almost no problems at all. You might want to try a different Internet provider.
--
One nation, under Zod!

JukeBoxHero
Premium
join:2001-12-30
USA
kudos:1
Reviews:
·Comcast

Many People Made Money

Reading blogs about Netflix's idiotic management I saw that the investors soured on this stock last year. The bloggers were telling people to short the stock last summer but I was afraid at the time.

I feel sorry for those who paid $304.79 on 7/13/201 for this stock and saw it drop to $62.37 on 11/30/2011. On the advice of a good friend I jumped in short at $220 and covered at $140. I should have waited to cover but you can never lose money by taking a profit,

With all of the mistakes management made I would be afraid to touch the stock at $113.50 although they are painting a bright outlook for the European markets.
--
Charlie Rangel/ Gov. Rod Blagojevich 2012 Dem Ticket Honesty is the Dem policy!

Spacemaggot

@myvzw.com

Anything that hurts Hollywood......

..can't be all bad.

Van
Premium
join:2009-07-08
New Orleans, LA

I quit due to the CEO missteps and dont miss

it at all

The content was laughably stale for me streaming wise and I still dont see any actual content worth signing up for.

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