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New Bill Would Make Behavioral Ads Opt-In
NebuAD, ISPs, major portals would all be impacted...
by Karl Bode Thursday 20-Mar-2008 tags: legal · privacy
A New York Assembly member is looking to force ISPs and behavioral advertisers like Phorm and NebuAD to make their "services" opt-in. At the moment in the States, ISPs seem to be implementing the controversial systems with little more than a quiet TOS revision. While we just got done saying it would be fantastic if users could opt-in to NebuAD, the bill in question appears to go much further, and would also impact the major portals as well as ISPs who sell your clickstream data to outfits like Compete.

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birdfeedr
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2 edits

Privacy issues become moot

when you run a script to send your browser *everywhere* 24/7.

Some enterprising script kiddie who wants to turn over a new leaf can write the Firefox plug-in. Everyone can ad their browser history to the public opensource database, and everyone can go there.

Flood the system. Make the data meaningless.

Added: Of course then your ISP will have to redefine "unlimited" again.

Web browsing is the new bandwidth hog.

Corona
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I don't see ads now

Firefox and adblock and I don't see any ads now. Those I do, if I don't like them, get added to the list.

Doesn't the New York Assembly have better things to do than worry about someone's browsing ads?
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Corona "No, make no mistake. It's not revenge he's after; it's a reckoning."

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Matt
All noise, no signal.
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Re: I don't see ads now

said by Corona:

Firefox and adblock and I don't see any ads now. Those I do, if I don't like them, get added to the list.

Doesn't the New York Assembly have better things to do than worry about someone's browsing ads?
Firefox and all its plugin goodness can't hide your browsing habits that are tracked and then sold by the mentioned systems. If you think that data is only used to serve you online ads, you're mistaken.

How many people block online ads anyway? Not very.

I'd also throw out there that some might view what you do as stealing. Part of the ToS of visiting most sites is that you get the content for free because you are subjected to the advertisements, which pay for said content.

hopeflicker
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1 edit

Re: I don't see ads now

said by Matt:

said by Corona:

Firefox and adblock and I don't see any ads now. Those I do, if I don't like them, get added to the list.

Doesn't the New York Assembly have better things to do than worry about someone's browsing ads?


I'd also throw out there that some might view what you do as stealing. Part of the ToS of visiting most sites is that you get the content for free because you are subjected to the advertisements, which pay for said content.
Lol at that that silly notion

How can one know that it's required to view ads in a sites "TOS" if the TOS page is not the first page to be displayed?

TOS means NOTHING.
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Corona
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said by Matt:

Firefox and all its plugin goodness can't hide your browsing habits that are tracked and then sold by the mentioned systems. If you think that data is only used to serve you online ads, you're mistaken.
Honestly, what do I care?

said by Matt:

How many people block online ads anyway? Not very.
That's their problem. My online experience is better because I have a clue as how to make it that way.
ross

join:2000-08-16

Re: I don't see ads now

said by Corona:

said by Matt:

Firefox and all its plugin goodness can't hide your browsing habits that are tracked and then sold by the mentioned systems. If you think that data is only used to serve you online ads, you're mistaken.
Honestly, what do I care?

said by Matt:

How many people block online ads anyway? Not very.
That's their problem. My online experience is better because I have a clue as how to make it that way.
Then why the hell do you care if the New York legislature tries to protect your right to privacy along with everybody else's? Pretty stupid comments by you so far, Mt Superior. Own stock in Phorm, or an ISP, that would profit you?

Corona
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Re: I don't see ads now

Oh, I get it. So, if someone disagrees with you, you call them stupid and assume they have financial gain by differing their opinion.

gotcha hippy.

It's the internet. why does anyone assume what they do on it is "private". That's like saying you don't want people to see you when you're out in public.

Don't like that your ISP sells your browsing habits? OPT OUT
Don't like that google my sell information like the number of times people searched for "John Deere"? DON'T USE GOOGLE

Guess what - you know those coupons you get from some grocery stores at the checkout lane? You get those based on the purchases you just made. OMG SOMEONE IS TRACKING YOUR GROCERY PURCHASES!!

Got any of those "club" or "discount" coupon cards from the grocery or drug store? They track all your purchases too.
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ross

join:2000-08-16

Re: I don't see ads now

said by Corona:

Oh, I get it. So, if someone disagrees with you, you call them stupid and assume they have financial gain by differing their opinion.

gotcha hippy.

It's the internet. why does anyone assume what they do on it is "private". That's like saying you don't want people to see you when you're out in public.

Don't like that your ISP sells your browsing habits? OPT OUT
Don't like that google my sell information like the number of times people searched for "John Deere"? DON'T USE GOOGLE

Guess what - you know those coupons you get from some grocery stores at the checkout lane? You get those based on the purchases you just made. OMG SOMEONE IS TRACKING YOUR GROCERY PURCHASES!!

Got any of those "club" or "discount" coupon cards from the grocery or drug store? They track all your purchases too.
Nope. I read your comments, and found them supercilious. Again, care to answer why you think the protection of consumers rights is a waste of time? Or, why hapless consumers who are both unaware of the problem, and unable to figure out how to block this invasion of privacy if they did know, should be abandoned to the predatory practices of Phorm? It is callous attitudes like yours that are responsible for the miserable state of consumer protection we have already, and it promotes the expanding exploitation of people's privacy for commercial gain, without compensation or benefit of any kind.

Hippy, NO!

Hippie? Damn betcha!

BabyBear
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said by Matt:

Part of the ToS of visiting most sites is that you get the content for free because you are subjected to the advertisements, which pay for said content.
Hmm, gives me a new idea for a Plug-in. TOS Blocker!

Would come in handy for those pesky sites that "subject" you to viruses & malware, just in case they add your required subjection to their ToS.

FreedomBuild
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I agree with the browsing habits and aggregated data being collected no matter if we 'see targeted ads or not'. I also want to note that even if the ads maybe blocked, the bandwidth used by those is still counted towards the user. This is one of the primary things against possible billing by the byte. Of course ISP would love it because they can basically get paid twice for the same content.
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jjoshua
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The correct legislation would be...

We need federal legislation that makes a person's browsing history private information which may not be collected or sold without the person's permission.

I don't see how NY legislation would stop a company that is not in NY from collecting browser history outside of NY regardless of your opt-in preference.

Romney2012
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Re: The correct legislation would be...

said by jjoshua:

We need federal legislation that makes a person's browsing history private information which may not be collected or sold without the person's permission.

I don't see how NY legislation would stop a company that is not in NY from collecting browser history outside of NY regardless of your opt-in preference.
NY would be unsuccessful in trying to regulate interstate commerce. The feds have the power to do something - not an individual state.
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ReVeLaTeD
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Re: The correct legislation would be...

said by Romney2012:

said by jjoshua:

We need federal legislation that makes a person's browsing history private information which may not be collected or sold without the person's permission.

I don't see how NY legislation would stop a company that is not in NY from collecting browser history outside of NY regardless of your opt-in preference.
NY would be unsuccessful in trying to regulate interstate commerce. The feds have the power to do something - not an individual state.
NY does have the power to effect change. The FFELP program is a perfect example of that. The state pretty much single-handedly made the FFELP program die across the board.

Dominokat
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1 edit

Yea right

Never mind.

FreedomBuild
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Write, Call & Email our own Legislators!

May I suggest that we as individuals contact our own people in office and let them know our thoughts and concerns over this issue (and others). Perhaps get them on board to propose/support a National Bill & get it passed instead of just moaning about things in the forums.
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tshirt
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Re: Write, Call & Email our own Legislators!

Excellent suggestion.
100's,1000's, even millions (optimistic, but possible) of individual emails or phone calls, have far more influence over politicians than even the biggest, most expensive commercial lobbying effort.
corp lobbys provde lots of cash when election time come, BUT they need your VOTE.
if you hate Corp. influence of politics, take back your control and exersize your rights.
BTW if you pitch it as a privacy concern (i.e. knowing who has access for what purpose, and the continuing lack of safe control of stored data) you will probably make a bigger impression then deriding a businesses right to collect marketing data. We need businesses to prosper to support the economy, but not at the expense of protecting our individual data.

zoom314

join:2005-11-21
Yermo, CA

Opt in?

Opt in? Shouldn't that be Opt Out? As in don't bother Me or load Me down with spyware and adware?
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newview
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Re: Opt in?

said by zoom314:

Opt in? Shouldn't that be Opt Out?
No . . . Opt-In as don't send me ANY crap unless I specifically ask for it . . . and you can later PROVE that I asked for it.
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haplo2112

join:2003-05-12
Charlton, MA

Doesn't go far enough

Force it to be Opt-In thats good, however it needs to go step further. I envision that if it were made an Opt-In, that we would suddenly start seeing some service or other restricted unless we opt-in. Law needs to prevent that from happening as well.

dvd536
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But. . . . .

There aint no MONEY in opt in.
this will be crushed!

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