As we've explored, one of the broadcaster markets hit particularly hard by Netflix is children's programming, since parents (and kids) find it immeasurably more convenient to watch TV on their own schedule. Kids are also less likely to need to see the "latest and greatest," resulting in what's often been a 15% or greater viewership dip quarter to quarter over the last year. Nickelodeon has been particularly hard hit by Netflix over the last year as Netflix gains popularity.
Hoping to undo some of this damage, Nickelodeon has announced that the company plans to launch their own "Noggin" streaming video service this month. According to Nickelodeon parent company Viacom, Noggin will offer a variety of programming options for $6 a month.
A cable connection isn't required, though Viacom has said the channel is in talks with cable operators regarding have ISPs market the offering as an add on option to traditional services. Starting March 5, the service will be available via an app available in the Apple store for iPhone, iPad, and iPod touch.
It's unclear if the service will be able to draw viewers back from Netflix.
It's unclear just how many $x per month subscription fees viewers are willing to pay. CBS recently offered their own
$6 a month streaming service offering just CBS content; viewers may continue to find Netflix's broadcaster-diverse assortment of content to be a better overall value.