Some people are taking the road that offers more choice.
Some people are taking the road that has less advertisements.
Some people are taking the road that costs less.

Some are doing all of the above.

Just like when cars started replacing horses, people aren't giving up on something, they are just changing to something better.

It's been dying for years. Only thing keeping it from dying is the Cable Company CEOs with a defibrillator.

So we have a 1.1 million household increase in broadband-only, offsetting a 1.2 million household decline in pay TV.

Even Stevie Wonder can see what's happening. It's right there in the numbers. Any media or cableco exec who denies it is either deluded or a liar.

The old pay-TV paradigm is going the way of the 20th century.

I'll provide the cable MSO response to cord cutting here: "So, you want to cut the cord. Well, that's fine. That's your right as a savvy and/or budget conscious customer. It sure would be a shame, though, if your cable Internet rate suddenly went up, unexpectedly. Or maybe if you suddenly found yourself with a paltry data cap that was obviously designed to thwart OTT video streaming. Sure would be a shame...but we can offer you a great bundle for our deluxe TV and Internet package for only $10 more a month than standalone Internet!"

Cable companies love some good corporate welfare. As more people ditch pay TV, expect to see more expensive Internet rates and implementing of data caps to subsidize their failing business model. But if you don't like it, you can always choose the "competition". *snorts derisively*