Nielsen: Traditional TV Viewing Dropped 10% Last Quarter Thursday Mar 12 2015 09:28 EDT Roughly two in five Americans now subscribe to some form of Internet streaming service, while traditional TV viewing dropped 10% in the last quarter of 2014, according to new data from Nielsen. Despite downplaying the cord cutting phenomenon for years, Nielsen was slow to embrace tracking Internet video, something they've only recently chosen to remedy. Nielsen's Latest study shows that cord cutting is very real, though not as prevalent as people that are trimming down traditional cable packages. Nielsen notes that around 36% of households subscribe to Netflix, compared to 13% for Amazon Prime and around 6.5% for Hulu. Homes with streaming services spend more time in front of the television overall than those without, notes Netflix. Those that subscribe to some variant of streaming platform spend an average of 2 hours 45 minutes a day in front of the tube, compared to 1 hour 57 minutes for those without access to such services. Homes with streaming services spend 66 minutes a day watching time-shifted (aka recorded) television, while households without such subscriptions spend 56 minutes with time-shifted content. In contrast, Adults spent an average of 4 hours and 51 minutes watching live television per day in Q4 2014, down 13 minutes from the same period one year earlier. |
 newviewEx .. Ex .. Exactly
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newview
Premium Member
2015-Mar-12 9:37 am
No advertising ever again ...The primary reasons I cut the cord from traditional satellite / cable TV were Price & Advertising. A hundred dollars or more per month and 20 minutes out of every hour for commercials is absolutely ridiculous.
You're PAYING to watch commercials that THEY are getting paid to broadcast. I refuse to support that double-dipping business model ever again.
This is exactly why I only have Netflix and Amazon Prime and NOT Hulu Plus. I don't even watch the free Hulu. Hulu Plus is the same exact "paying to watch advertising" business model of traditional satellite / cable TV, transplanted to the shiny, new internet delivery mechanism. It's Comcast in it's infancy, destined to rise astronomically in price and frequency of advertising. I refuse to have anything to do with it. | |
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