Last month, we announced that Lexington would be Insight’s first market to transition to an all-digital format. Once that transition is completed, customers will have access to more than 100 HD channels, multi-room DVR and the fastest Internet speeds available, including a 50 Mbps service with even faster speeds coming later.

At that time, I told you that we planned to make this digital conversion in each of our districts and to “stay tuned.”

Today, we are announcing that Northern Kentucky will be our second market that will transition to an all-digital service. As a result, these incredible TV and Internet products that we announced in Lexington will also be coming to our customers in Northern Kentucky, as well.

You may recall that we previously announced a much smaller launch of new HD channels in Northern Kentucky. Over the past couple of months, I’ve heard from some of our readers in Northern Kentucky about the fact that we haven’t launched all of the HD channels we announced earlier this year (although the Reds are now available in HD on Fox Sports Ohio!). We delayed the launch of those few additional channels to determine if we could instead accelerate the launch of a larger group of new HD channels and other advanced products.

We determined that we should focus on the much larger launch associated with the digital conversion, including multi-room DVR’s and Broadband speeds at 50 Mbps and higher, rather than focus our resources on the intermediate step of just a few more channels. Because we’ll be launching this major project in the months to come, we determined that it simply made more sense to make all of these changes at the same time. In other words, by delaying the intermediate step, we are able to accelerate the much bigger product rollout. Essentially, we’re combining two product launches into one and we believe it will be worth the wait.

Please know that this is a complicated process and won’t happen overnight. However, depending on how smoothly the transition goes in Lexington, we expect to begin the Northern Kentucky transition in the coming months. Meanwhile, we will keep you posted every now and then about our progress. When we launch the transition in Northern Kentucky, we’ll be communicating to every customer to make sure the transition is as seamless as possible.

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