One Third of Cord Cutters Won't Ever Go Back
Even if Cable Industry Finally Lowered Prices
While the cable industry likes to pretend that cable "cord cutters" don't exist (or that they're a lower class of human being
), apparently the feeling is quite mutual. According to a recent survey released by deal-aggregation website TechBargains.com, 33% of cable and satellite subscribers who have cut the television cord would not return to cable TV
-- even if the cable industry finally decided they would compete on price and lower the monthly bill. Unsurprisingly, 83% of people who have ditched cable or satellite have done so because of high prices. Even analysts and firms that like
high cable prices have repeated that the high prices aren't sustainable
in the face of a flat housing market and Internet video.