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Only 7% Use In-Flight Wi-Fi
Price Remains Too High for Many
by Karl Bode Tuesday 07-Feb-2012 tags: business · wireless · bandwidth · stats · wireless
The latest numbers from Instat suggest that just 7% of potential customers use in-flight Wi-Fi. Though that number is still up from 4% in 2010, usage is still low enough that making the services profitable continues to be an ongoing problem. Customers have grown increasingly used to getting free Wi-Fi from coffee shops, their ISPs, and even in airports courtesy of Google -- and most seem to feel that the price for in-flight service remains in the luxury range. Instat notes availability remains limited with just 16% of the North American commercial fleet being wired for Wi-Fi service in 2010. Airlines collected $155 million in charges for onboard Internet service in 2011, and are expected to collect $225 million in 2012.

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elios

join:2005-11-15
Springfield, MO

Flights to short

most flights in side the US are under 3 hours i can live with out internet for that long

now on an overseas flight id pay 20~30 bucks for wifi on 12 hour + flight

Kilroy
Premium,MVM
join:2002-11-21
Ann Arbor, MI

Re: Flights to short

said by elios:

now on an overseas flight id pay 20~30 bucks for wifi on 12 hour + flight

Problem is it is only good in US Air Space. I got screwed over the Thanksgiving holidays as I paid for a month and three of my four flights that month didn't have the service available. The only reason I paid was I knew I was flying a few times and it would be worth it, turned out it wasn't.
--
When will the people realize that with DRM they aren't purchasing anything?

Vchat20
Landing is the REAL challenge
Premium
join:2003-09-16
Columbus, OH

Re: Flights to short

said by Kilroy:

said by elios:

now on an overseas flight id pay 20~30 bucks for wifi on 12 hour + flight

Problem is it is only good in US Air Space. I got screwed over the Thanksgiving holidays as I paid for a month and three of my four flights that month didn't have the service available. The only reason I paid was I knew I was flying a few times and it would be worth it, turned out it wasn't.

That depends on the service you are looking at and what tech they use. Most use cell tower based connectivity, others use Sat based. Though the latter mostly depends on area of coverage of the sat beam, theoretically it is easily capable of working outside US airspace.
--
I swear, some people should have pace-makers installed to free up the resources. Breathing and heart beat taxes their whole system, all of their brain cells wasted on life support.-two bit brains, and the second bit is wasted on parity! ~head_spaz

Kilroy
Premium,MVM
join:2002-11-21
Ann Arbor, MI

Re: Flights to short

said by Vchat20:

Theoretically it is easily capable of working outside US airspace.

I was using GoGo and I don't think it was a technical issue, more likely a legal issue. I was flying from Michigan to Mexico City on American and it is mentioned in their TOS, sorry unable to locate on their site, that it is only available in the US.
--
When will the people realize that with DRM they aren't purchasing anything?

Romney2012
Defeat Obama 2012-Chg we can believe in
Premium
join:2002-03-03
USA
kudos:4
And aside from cost, many people enjoy not being reachable for a few hours.

Thaler
Premium
join:2004-02-02
Los Angeles, CA
kudos:3
Reviews:
·DSL EXTREME

Re: Flights to short

Being not reachable comes at a cost of free - just turn off your damn phone.

Never quite understood why people proclaim to love travel/vacations because it's the only time they're off the grid. If one really loves being unreachable, it's as simple as a power switch at any time.

Romney2012
Defeat Obama 2012-Chg we can believe in
Premium
join:2002-03-03
USA
kudos:4

Re: Flights to short

said by Thaler:

Being not reachable comes at a cost of free - just turn off your damn phone.

Never quite understood why people proclaim to love travel/vacations because it's the only time they're off the grid. If one really loves being unreachable, it's as simple as a power switch at any time.

Not if you have a boss that would fire you for being unreachable. When planes had no cell phone rules, at least you had a defensible excuse.
--
The nine most terrifying words in the English language are, I'm from the government and I'm here to help.
»www.politico.com/2012-election/


Thaler
Premium
join:2004-02-02
Los Angeles, CA
kudos:3

Re: Flights to short

Well, guess one needs to balance having a ride-your-ass boss vs. the ability to disconnect and see which of those is more important. If you're working a job that requires you to be in call/touch 24/7, it's part of employment.

SysOp

join:2001-04-18
Douglasville, GA

1st Class

1st Class spare not. Business class justified expense. Coach? Just need that fix, so sell the kids.

Ah. I remember when AOL would give you a free taste then make you pay by the minuet. Just like any good hooker.

Augustus III
If Only Rome Could See Us Now....

join:2001-01-25
Gainesville, GA

Re: 1st Class

said by SysOp:

1st Class spare not. Business class justified expense. Coach? Just need that fix, so sell the kids.

Ah. I remember when AOL would give you a free taste then make you pay by the minuet. Just like any good hooker.

pretty much. also lol @ whoever has the space to use a laptop in coach. a midget? not many of those flying

manfmmd
Premium
join:2003-01-14
Earth, TX
Reviews:
·AT&T Southwest
·CMA Access

Re: 1st Class

said by Augustus III:

said by SysOp:

1st Class spare not. Business class justified expense. Coach? Just need that fix, so sell the kids.

Ah. I remember when AOL would give you a free taste then make you pay by the minuet. Just like any good hooker.

pretty much. also lol @ whoever has the space to use a laptop in coach. a midget? not many of those flying

Don't be obtuse, there are plenty of wi-fi enabled phones, tablets, pda's, etc. out there that plenty of people have.
--
"The trouble with our Liberal friends is not that they're ignorant, it's just that they know so much that isn't so." - Ronald Reagan

IowaCowboy
Premium
join:2010-10-16
Indian Orchard, MA
Reviews:
·Verizon Broadban..
·Comcast
·AT&T Wireless Br..
·Verizon Wireless..

If it was cheaper, I would have used it both ways

I went from Portland, ME to Ft Lauderdale, FL and back last summer to take care of a family issue and I flew on AirTran (which has GoGo Wi-Fi) and I used the GoGo on the way to Florida but I did not on the way back to Maine as the price was too high and I was tired on the way back after cleaning out a house in Florida in the summer that had its utilities shut off. I did have to change planes in Baltimore and I used my VZW MiFi at the terminal (and at the hotel in Florida).
--
All of my CPE (including my EMTA) is customer owned. The only Comcast owned equipment in my house is the CableCards in the two TiVO boxes I own.
ruarmani

join:2010-11-06

wifi on board

Considering current ticket prices and taxes it should be free on board. I would check my e-mail. Otherwise never mind, I can live without internet, even on long flights.

Caddyroger
Premium
join:2001-06-11
To the west

Re: wifi on board

said by ruarmani:

Considering current ticket prices and taxes it should be free on board. I would check my e-mail. Otherwise never mind, I can live without internet, even on long flights.

It would not be free they will raise the ticket price by $5.00. Then they say free WIFI on board. I am agaist free because of this reason why should i pay for your free WIFI. I do not need or want WIFI.
--
Caddy
Joe12345678

join:2003-07-22
Des Plaines, IL

Re: wifi on board

what about limited free wifi or a very slow free speed with a choice to pay to get a good speed or pay to get more then our free news page.

Vchat20
Landing is the REAL challenge
Premium
join:2003-09-16
Columbus, OH

Re: wifi on board

Considering at best you have 2-3mbit 3G service shared through the whole plane to begin with, everyone is going to be on slow speed to begin with. How much do you want to further restrict it? 14.4k?

Also as far as I am aware, most inflight wifi services give you free access to their own portal now as it is. When I flew Southwest last year I had a 5 hour flight with Wifi and from my fuzzy memory the free portal had a few real basic games, a flight status page/map and a web version of their mall magazine.
--
I swear, some people should have pace-makers installed to free up the resources. Breathing and heart beat taxes their whole system, all of their brain cells wasted on life support.-two bit brains, and the second bit is wasted on parity! ~head_spaz

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4
said by ruarmani:

Considering current ticket prices and taxes it should be free on board. I would check my e-mail. Otherwise never mind, I can live without internet, even on long flights.

I was just going to say that given all the nickle and diming and raping the airlines do.
NYC Girl
Premium
join:2007-02-04
Bronx, NY

More for Business Use??

They can expense the charges. I won't pay. I will just wait until I land if I am traveling within the states.

JasonOD

@comcast.net

So do an A-B test........

Across similar market brands. Joint owned UAL & CO both use Gogo as the wifi provider, simply have one brand cut prices by 50% and we'll find out the price elasticity of demand lickity split. And when I say cut prices, that means Gogo's the one that takes the hit since they collect the majority of the fees. If it goes well, then more for them.

Or bake it into the cost of the ticket and give it away.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

I prefer to sleep

When I get on a plane, my preference is to go to sleep or at least try to. Air travel just wears me out, and I figure there's nothing going on that won't still be there when I land.

As for vacations, forget about it. While I might sneak a peek at my work e-mail, that's about it. My philosophy is that I'm on vacation, which means I'm burning annual leave, which means that's my time to relax. If I wanted to work, I'd just stay at work. If someone at my office really needs to call and ask me a question, I'm fine with that, but I've been fortunate that everyone I've ever worked with has respected my vacation time not to do that unless it's really, really urgent.

And when I'm on a cruise, the cell gets turned off and stowed in the safe, with the only exception being if I'm in a port that doesn't involve international roaming and if there's a crucial situation back home, like one year when we were trying to close on our house, and I checked my voicemail when we docked in San Juan and then called my agent in response to an urgent message. But that's it. I know ships have Internet cafes, but, in the four cruises we've been on, I've never even looked for one. I simply don't understand all the people yakking away on their phones, not at the insane roaming rates you pay on a ship.

sapo
Cruising Down Memory Lane
Premium
join:2002-09-16
Sacramento, CA
kudos:1

Do something about it

Include a power outlet in that price and it will be much more tempting.
mkunichi

join:2002-09-01
Hoboken, NJ

Re: Do something about it

said by sapo:

Include a power outlet in that price and it will be much more tempting.

QFT. Several things conspire to make the value proposition low:
1. As someone else said: not enough room for some laptops
2. As above, no power outlet so for some laptops, this is $6 for 2 hours no matter how long the flight is.
3. Lack of experience means that most people worry how bad performance is going to be.
4. Single device so I have to pay separately for iPhone and laptop
5. Lack of consistency between equipment means I have to be prepared for lack of wifi and bring a book. Once I have a book I am faced with the choice of reading the book I brought along (free) or paying for wifi (not free).

Vchat20
Landing is the REAL challenge
Premium
join:2003-09-16
Columbus, OH

Re: Do something about it

I pretty much said the same thing in a prior news post on the same topic and I don't see why this common sense hasn't made it to the ears of airlines. Power outlets I can see being complicated. But please make the access transferable between devices. Have like a unique ID or username/pass and a web page to go in and transfer device access.

Points 3 and 5 are largely growing pains. 5 I'd go even further to say that it is also purely luck. Southwest will email you if a flight you are on is expected to have Wifi, but if they have to change planes at the last minute it nukes that opportunity. 3 is inevitable. The service is stuck either using satellite connectivity or ground based 3G. May be able to get 4G eventually but because the cell sectors have to be pointed upwards so existing cellular towers cannot be used by planes and new towers must be built specifically for this purpose at many places across the US. I'd imagine that is a huge ROI at this point for an upgrade to 4G.
--
I swear, some people should have pace-makers installed to free up the resources. Breathing and heart beat taxes their whole system, all of their brain cells wasted on life support.-two bit brains, and the second bit is wasted on parity! ~head_spaz

pnjunction
Teksavvy Extreme
Premium
join:2008-01-24
Toronto, ON
kudos:1

*shudder*

Surveys have indicated passengers don't want the annoyance of voice over Wi-Fi calls.

On a plane? You're #@!$ing right they don't!

Vchat20
Landing is the REAL challenge
Premium
join:2003-09-16
Columbus, OH

Re: *shudder*

"What'd you say? Can you repeat yourself? You're breaking up?" the whole flight from all directions.

pnjunction
Teksavvy Extreme
Premium
join:2008-01-24
Toronto, ON
kudos:1

Re: *shudder*

Not to mention the first few months/years where every idiot is paying the $2/minute or whatever to go "duuuuude I'm on the plane right now!".

Of course people could do this with Skype or whatever software right now, even right on their smartphone, but that's still a bit complicated for the masses compared to just dialing a number.

45612019

join:2004-02-05
New York, NY

Ad-supported

Why not have an ad-supported version where Wi-Fi users are forced to view additional advertisements injected into their web pages?

JammerMan79
Premium,VIP
join:2004-05-13
Prince George, BC
kudos:10

Re: Ad-supported

said by 45612019:

Why not have an ad-supported version where Wi-Fi users are forced to view additional advertisements injected into their web pages?

+1
--
I may work for, but do not necessarily represent the views and beliefs of TELUS Communications.

dennismurphy
Put me on hold? I'll put YOU on hold
Premium
join:2002-11-19
Parsippany, NJ

In flight as we speak...

Using it right now. Hello from 38,000 feet.

I can't sleep on a plane, so this makes for a good alternative. Besides, I can expense it (and, indeed, we are encouraged to do so, for obvious reasons.)

Vchat20
Landing is the REAL challenge
Premium
join:2003-09-16
Columbus, OH

Re: In flight as we speak...

Indeed. I've found every flight I am on, unless I am seriously wiped out to begin with, I can't sleep. I'm an oddball and geek out about the tiniest things and flying is high on my interest list. Can definitely do without Wifi, but for a once in a blue moon flight (or in my case, once a year round trip cross country) it is an inexpensive addon and with the way things go these days you are capable of doing less and less without internet connectivity. Willing to fork over a small amount per flight to make it more enjoyable.
--
I swear, some people should have pace-makers installed to free up the resources. Breathing and heart beat taxes their whole system, all of their brain cells wasted on life support.-two bit brains, and the second bit is wasted on parity! ~head_spaz

alg
Passionately apathetic
Premium
join:2001-04-10
Houston, TX
kudos:3

Depends

I've used it on the two flights that I've been that have had it. The first time was basically for the novelty while the second time was to finalize some loose ends related to that trip/vacation.

Going forward I'm not sure that I'd pay the money for the privilege and just stick to using my phone offline and reading. Then again, I've never been big on the IFE that has been offered up to this point anyway.
--
This is the way the world ends
Not with a bang but a whimper.

Metatron2008
Premium
join:2008-09-02
Stockbridge, GA

How long before the 'wifi allergic'

Tell us that we need to get these mother fucking wifis off these mother fucking planes?

MrMaster
jetsetter
Premium
join:2000-12-16
St Thomas, VI
Reviews:
·Sprint Mobile Br..
·Virgin Mobile Br..

No wifi on flights outside continental US

No wifi on flights outside the continental US. While I heard british airways does offer wifi over the atlantic..I don't fly them.

When it is available I love having it. However, at their price points it is a bit high for a average consumer to be ponying up while a business person can expense the cost.

Power plugs would be nice but anyone who travels should already have a long lasting computer with them. You can usually find an outlet in the airport to top up. Turn off that bluetooth and wifi when not in use. Close open programs. Reduce your screen brightness. Many ways to squeeze juice out of a notebook.
--
My signature is on strike.

JohnInSJ
Premium
join:2003-09-22
San Jose, CA
Reviews:
·PHONE POWER
·Comcast

virgin america

Every seat has a power outlet, and there is wifi.

I still don't use it. Not even on business trips, where it is not coming out of my pocket.

Just don't need to be connected I guess.
--
My place : »www.schettino.us

Van
Premium
join:2009-07-08
New Orleans, LA

Too expensive for me

and I agree that prices have dropped recently but still, if I am on a flight for 60-90 minutes, I just don't want to drop $10-$15 for internet

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