UNLIMITED voice call promos have come to a dead end--at least for the two major players, Smart Communications Inc. and Globe Telecom Inc. The trend now, according to the two giants, is the offer of overnight, unlimited short messaging, or texting, promos for prepaid customers.The promos, they said, would keep subscribers hooked without straining the network and upsetting postpaid customers. The National Telecommunications Commission believed that the mobile telcos also suffered from the illegal activities of bypass operators offering call-all-you-can promos. Smart has started offering its text-all-you-can promo. Its 2-day rate goes for P30, while its for 4-day rate goes for P60. The promo started on July 27 and would end on Aug. 26, unless extended. On July 28, Globe started selling a similar deal. Globe's unlimited, 24-hour texting rate goes for P15. All that Globe subscribers have to do is to text "nonstop" to 2870. The second-ranked player is continuing with its cheaper call and text rate deal called Celebrate. Smart, meanwhile, scrapped its unlimited call promo because of the burden it placed on its network. Globe said it had long abandoned its text-all-you-can pricing because it was not sustainable if it wanted to maintain good network quality. Full article INQ7