Phorm Gets Green Light From British GovernmentWhile NebuAD has no such luck in the U.S.
(
old news - 06:31PM Thursday Sep 18 2008)
tags: business · privacyEarlier this month behavioral advertising firm NebuAD
backed away from their plan to buy your browsing data from ISPs, after Congress raised questions about the system potentially violating privacy and wiretap laws. In the UK, there's a similar system named Phorm that's actually worse, given it's being pushed by former rootkit developers who pretend the system is an
anti-phishing security solution. But while NebuAD had their hopes dashed on the U.S. legislative rocks, Phorm has received
full approval from the British government. While Phorm primary works with UK ISPs, they had previously worked with some U.S. providers, and were at one point rumored to be
in talks with Qwest and AT&T.