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RIAA Fights NIN Marketing Campaign
Even though the band and its label signed off on it...
by Karl Bode Thursday 05-Apr-2007 tags: Fileswapping · business · Oddities
The marketing campaign behind the new Nine Inch Nails album Year Zero has been interesting to watch for its creative use of viral participation. While the campaign has used fake government websites, fake revolutionaries, fake crackpots and fake companies to tell the concept album's backstory, the band has also leaked DRM-free tracks to fans (some of them in formats allowing for remixing by sequencing software).

This last part, of course, has annoyed the RIAA, who has been sending cease and desist letters to websites that have been hosting the content. That's strange, considering the releases were sanctioned by both the band and their label. In the end, the RIAA's effort is moot anyway, since despite what Slashdot says, the full album appeared on Torrent trackers yesterday, weeks ahead of its scheduled April 17 release date.

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Doctor Four
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The RIAA hates (and wants control over) their artists, too

With stories like this, it is becoming increasingly clear,
despite the RIAA's claims to the contrary, that they do
not represent their artists.
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N3OGH
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Re: The RIAA hates (and wants control over) their artists, too

I love the "consolidated mail systems" web site.

Message from "The angry sniper". Kinda funny, IMHO.

I was a big fan of NIN in my college days, but my musical tastes have changed quite a bit since then.

I always like to see artists find creative new ways to market themselves. The RIAA probably doesn't like it since they're not making money off it...
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Re: The RIAA hates (and wants control over) their artists, too

I don't know why I'm sticking this here, maybe you'll find this as interesting as I did.

Unfortunately I can't site where I read this or heard it because I have forgotten. I remember someone talking about a completely different subject but they stated that they couldn't play certain songs or artists but a number of times per time period and that certain other artists must be played x many times because of the riaa. Now that I think about it I think it was during some talks about the net broadcast licensing deal.

So in short the RIAA may be the blame for crappy radio.

quetwo
That VoIP Guy
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join:2004-09-04
East Lansing, MI
This is not the first band that the RIAA has sued for releasing their own music despite the band and the producer's go-ahead. In 2000 the Offspring tried the same thing to encourage sales of their "Conspiracy Of One" album, only to get cease-and-desist letters telling them they didn't have rights to the music they were trying to give to their fans...
Kearnstd
Elf Wizard
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signing a to a record label is like inventing in a communist country, the government(or in the case of music the company) owns your work. you are just a pawn that can be thrown away at any time.
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Ebolla

join:2005-09-28
Dracut, MA

Re: The RIAA hates (and wants control over) their artists, too

the band and the label both are doing this though, its the RIAA getting its panties in a wad.
mlundin

join:2001-03-27
Lawrence, KS

Re: The RIAA hates (and wants control over) their artists, too

Indeed. The artist signs their rights over to the record label, but the record label then owns the rights. The RIAA has no stake in the matter and is spouting off where they have no right.

RIAA: YOU DON'T OWN THE MUSIC, THE RECORD LABEL DOES! If it's their business model to give their product away, then that is THEIR business!

NJxxxJon
DSLR'er from the 56k days.
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NIN - - - -

I cant quote on this. I dont know too much about trent and his band. I do know that they are big with a big label. (that can also change there minds last minute and say F this giving out music thing to fans) Just hope this doesnt kill that band...they've been around for a while....
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Re: NIN - - - -

said by NJxxxJon:

...they've been around for a while....
Is late 80's a long time ago? Damn, I'm getting old. I'll just crawl back into my warm place.

NJxxxJon
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Re: NIN - - - -

said by Krytor:

said by NJxxxJon:

...they've been around for a while....
Is late 80's a long time ago? Damn, I'm getting old. I'll just crawl back into my warm place.
Considering the bands all promoted now (at least where its major: TV, RADIO, and Banners online) all start post 1996. Late 80's is better.
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nixen
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said by Krytor:

said by NJxxxJon:

...they've been around for a while....
Is late 80's a long time ago? Damn, I'm getting old. I'll just crawl back into my warm place.
Twenty years and still innovating? Yeah, that's a long time. Most bands that are past 20 years are essentially self-tribute bands.
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nixen
Rockin' the Boxen
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said by NJxxxJon:

Just hope this doesnt kill that band...they've been around for a while....
"This" being the RIAA's response? Not bloody likely. NIN are one of those bands that actually gets by on talent, smarts and a dedicated fan base.
--
Everyday, thousands of new cars are delivered to their new owners with poorly-selected radio station presets.
Techie714

join:2005-08-02
Anaheim, CA

Way to Go Trent!

Trent Reznor is always pushing for DRM free music & constantly looking for new ways to get his media into the hands of his fans. Although I'm not a big fan of the newest album I absolutely love all of his previous work. And if you have never been to a NIN show it's an amazing experience.

From what I have read NIN will continue to push for a DRM free music world.

Karl Bode
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Re: Way to Go Trent!

quote:
And if you have never been to a NIN show it's an amazing experience.
Saw them play in Toronto with David Bowie. First set was NIN, second set was NIN and Bowie playing old Tin Machine stuff, and last set was David Bowie......

One of the better shows I've seen.

I particularly like the release of the songs in formats letting fans tinker with them in Garage Band, ProTools, etc.
Kearnstd
Elf Wizard
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Mullica Hill, NJ
hes the artist and its his music i say let this continue no matter what the RIAA says.

besides his label approved it(and the contract is with the label not the RIAA) which means the RIAA cant do anything about it.
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Romney2012
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Re: Way to Go Trent!

said by Kearnstd:

hes the artist and its his music i say let this continue no matter what the RIAA says.

besides his label approved it(and the contract is with the label not the RIAA) which means the RIAA cant do anything about it.
Did they approve it? We only have a blogger's word for it. Let's see a press release from the label disputing the RIAA actions.
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amungus
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Re: Way to Go Trent!

»www.nin.com/access/only/

he released a full multi-track... somehow the links on that page are broken though.

You can also listen to the whole album on the site:
»yearzero.nin-thespiral.com/FLJoi···yer.html

Good for Trent.

The best you can come up with is to ask for a press release TCH?

How 'bout we see the opposite??? How 'bout we see a press release from RIAA disputing one of their own artist's actions? Now that would be funny. What, they don't want to shoot themselves in the foot?

Cease and desist notices are closer to extortion-like tactics against (in this case) rabid fans who have already gobbled up every piece of legitimate material they can get from this guy.

Most NIN fans are pretty loyal, and have bought everything they can, seen every show they can, worn any clothing they can...

I saw 'em on the Fragile tour. Great show. One of the best I've ever seen, in fact. Not a super fan, but I do own some albums on cd, and a vinyl issue of the 1st album.

I'll probably buy the new album on VINYL if they release it in that form...

TCH, why does it seem that you have no interest in the fact that this marketing idea actually worked, that it directly connects with fans, and that it will likely make for a nice return on (a very small) investment.

Instead you ask for more supporting evidence and zero from the accusers?

nixen
Rockin' the Boxen
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Re: Way to Go Trent!

said by amungus:

TCH, why does it seem that you have no interest in the fact that this marketing idea actually worked, that it directly connects with fans, and that it will likely make for a nice return on (a very small) investment.

Instead you ask for more supporting evidence and zero from the accusers?
Because Romney2012 See Profile always takes at face value and parrots anything that big-business says?
--
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jord
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Newmarket, ON

Re: Way to Go Trent!

Really now! Shame on both of you! You should at least expect this over The Company's Horn
Hesher
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Sycamore, IL
It's pretty common knowledge that Trent is the one that leaked his tracks. Heck, now he has the whole album up on his site.

At least two songs were leaked through thumb drives left in bathroom stalls at NIN's European shows. They also held 'clues' for the ARG they have going on.

If you haven't checked that out, go to ninwiki.com and check that ingenious marketing they have going on right now. WOW!

Corvus
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Trent rocks! I will buy this new album for sure, even if I will download it today.
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ph03n1x

join:2003-02-15
Sanford, FL

Shouldnt Be Surprised

Just when it looks like the RIAA cant get any more insane. Amazing how they always manage to one-up themselves in stupidity.

HotRodFoto
Premium
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Denver, CO

wait a sec

if the music is © TO the BAND and the LABEL, how can the RIAA be sending letters ordering hosting sites to stop when they essentially already have permission from the band and label? RIAA I think may have bitten on the wrong bite BIG TIME with this one
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Doctor Four
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Re: wait a sec

said by HotRodFoto:

if the music is © TO the BAND and the LABEL, how can the RIAA be sending letters ordering hosting sites to stop when they essentially already have permission from the band and label? RIAA I think may have bitten on the wrong bite BIG TIME with this one
Hmmm, I wonder if NIN and their label have cause to sue
the RIAA themselves? It would be a first for one of the
majors if it happened.
--
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albie81
Premium
join:2005-01-04
Mount Laurel, NJ

Re: wait a sec

this would be like....

if you locked yourself out of your own house. and had to break one of your own windows to get back in, and the local neighborhood watch sent you a letter that said you had to leave your house, because you entered it illegally... even tho you OWN it.

this might be the dumbest thing the RIAA has done to date. when the copyright holders decide to deploy music... unless they want to sue themselves.. there's no jurisdiction for any of this.

if i write a song, and copyright it... and want to give it away for free.... that's my choice, and there's nothing illegal or unethical about it.
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58ef2c0
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Re: wait a sec

said by albie81:

there's no jurisdiction for any of this.
When has concern over jurisdiction ever been an issue with the RIAA?
--
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rob_in_chatt
Premium
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Chattanooga, TN

NIN

i hope they sue the ever loving shit out of the RIAA.

TScheisskopf
World News Trust

join:2005-02-13
Belvidere, NJ

Idiots.

Taking on Trent Reznor in this is boneheaded. He just doesn't care and could end up with a bunch of legal decisions in his favor, decisions that could end up screwing the RIAA down the line. Talk about "picking your fights".

On the other hand, it could be worse:

They could be taking on Al Jorgenson.
sd70mac666

join:2003-06-05
Saint Albans, VT

Re: Idiots.

They would for sure lose with good ole Al Jorgensen.

I for one would not even come close to going up against Mr. Reznor. He's a very good artist and an accomplished musician.

sporkme
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Hard Line: Cease and Decease

Click for full size
I'm not familiar with this new tactic. The RIAA's gettin' nasty, eh?

nixen
Rockin' the Boxen
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Alexandria, VA

Re: Hard Line: Cease and Decease

said by sporkme:

I'm not familiar with this new tactic. The RIAA's gettin' nasty, eh?
That's the nice way of saying "STFU and die".
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CLEVELTECH

join:2006-12-21
02107

KMA

I wrote Trent Reznor telling him about this RIAA tactic. No matter what, Kiss my ass RIAA & your member labels as well.
Hugh Dunnit

join:2005-06-17
Danbury, CT

trent is the man!

the way Trent has been promoting this album is terrific. Also the entire album is posted on yearzero.nin.com which you can listen to using their web player. I support him so much, he does great things for his fans including the spiral fan club which gives fans the ability to get really good seats on the tours. I'll buy the album just to support NiN even though its available totally free.

Also pick up Beside you In Time on BluRay or HD-DVD its amazing and another reason you have to give the guy credit, he always tries the latest and greatest technology.
bigjimc

join:2003-04-21
Middleboro, MA

Smashing Pumpkins

I remember the Smashing Pumpkins distributed a multi Vinyl album set to 30 or so people who would record the vinyl and distribute it freely on the internet (Pre Napster days). It was an amazing thing and quite revolutionary. But nobody else did it.

I like the Barenaked Ladies selling their stuff in non DRM mp3 format for $9.99 at the Werkshop. They started their own record company to release their own stuff.

Imagine if a big company did that with a lot of artists and could use economy of scale....The company would make obscene profits. HAHAHA
sd70mac666

join:2003-06-05
Saint Albans, VT

Re: Smashing Pumpkins

I actually have that album, but not of the 30 vinyl copies. It was called Machina: Friends and Enemies of Modern Music. Billy COrgan got it right in 2001 when he released that and told EMI to fuck themselves. It's still freely available.

Billy Corgan has 2 record companies he runs. Constantinople and Martha's music records.

Jason Levine
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USA
Actually, there are a couple of companies doing that kind of stuff. My favorite is Amie Street. The music (non DRM mp3s) starts out free and rises to 98 cents per song depending on the song's popularity. There's also a recommendation system to encourage fans to promote new music (and earn money).

I did a longer review of their system over at my website ( »www.jasons-toolbox.com/?p=94 ) including a link to preview versions of the songs I've purchased so far. (So far, I've bought 10 songs from them and spent 89 cents.)
dentman42
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Columbus, OH
said by bigjimc:

I remember the Smashing Pumpkins distributed a multi Vinyl album set to 30 or so people who would record the vinyl and distribute it freely on the internet (Pre Napster days). It was an amazing thing and quite revolutionary. But nobody else did it.
That wasn't pre-Napster, it was right at the height of the original Napster, which is where most of its distribution actually occurred. I'll have to check the timestamp on the files later, I downloaded it the day it hit the net, and was still sharing it when Napster got crippled.
bigjimc

join:2003-04-21
Middleboro, MA

Re: Smashing Pumpkins

You are right.

I guess my mind is going when it comes to dates.

Then again...maybe I am dizzy since my first internet connection was a blazing 300 baud with my Apple IIc. (Dang I am old)

insomniac84

join:2002-01-03
Schererville, IN

RIAA is dumb

Their actions only encourage illegal downloading.
sd70mac666

join:2003-06-05
Saint Albans, VT

Re: RIAA is dumb

Machina, Friends and Enemies of Modern Music is a legal download. Corgan, like Reznor didn't give a shit anymore. And that was after EMI would not release another double album (second one besides Mellon Collie and the Infinite Sadness) He knew where everything was going. Still does too.

You're opne of the ones that support the RIAA? Boy have you got tough times ahead of you.

stomp357

join:2003-04-13
Lake Charles, LA
said by insomniac84:

Their actions only encourage illegal downloading.
This is what the RIAA wants. They don't want people to stop "pirating" music. This gives them a steady stream of income. They just threaten to sue people, and have them deposit a few thousand at their website, or go to court, and pay more for legal fees. The same scam as the US Government's "war on drugs".

pfow

@eacceleration.com

Silly RIAA

What's funny is that you don't even need to download the album. Trent has the entire thing up on the official NIN site right now, free to listen to.

»yearzero.nin.com/

yock
TFTC
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I just have one question...

Where do I get those multitracks? Reznor is a genius, and there is precious little I wouldn't do to get my hands on his source material!
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wispagod

join:2001-06-28
House Springs, MO

Re: I just have one question...

shit where them tracks i'll host it and tell the RIAA to suck my swetty nut sack

GlobalMind
Domino Dude, POWER Systems Guy
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Hollywood, FL

RIAA doesn't own squat!

The RIAA doesn't own anything. They only represent the labels. What most likely happened here is that they see these tracks out on various websites of which they do not know the origin, and thus send c&d letters.

Basically they're morons for not actually investigating that which they claim is wrong. Not that this type of thing ever stopped them before.

Chances are the label owns the work, or at least a substantial chunk of it. If the label really did approve it then as I said...no issue here.

K.
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BF69
Premium
join:2004-07-28
Camden, TN

Album sales will tell

if the DRM or anti-DRM people are right.

If this album sells then it proves that putting non-DRMed music out there doesn't hurt sales. If it flops then those for DRM will say "See we told you so"

Medusa

@comcast.net

RIAA

RIAA sucks....control freaks. Gotta stick their noses in everything. Thanks Shitallica for starting this.

fonzbear2000
Premium
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Saint Paul, MN

NIN rules!!!

i'm burning the new album now which i just got from newsgroups

Karl Bode
News Guy
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kudos:30

1 edit

...

Last song on the album is pretty haunting, me thinks...

Shame on us, we knew from the start
May God have mercy on our dirty little hearts
Shame on us for all we have done
And all we are worth is just zeroes and ones
Desdinova
Premium
join:2003-01-26
Gaithersburg, MD

Hmmm...

The RIAA is a trade group that (supposedly) represents the best interests of individual member labels and the recording industry as a whole. Witout knowing the terms of membership that Trent's label signed, I can only speculate, but it may be that the method of distribution the band and label has chosen for the works in question is in violation of the distribution terms they agreed to. I can certainly see why the RIAA and its members would not want to see Trent's efforts succeed: if this plan works and other groups and labels follow suit, then that could trigger a bigger, faster erosion of the RIAA's already shrinking power base.

And no, I'm certainly NOT an apologist nor a supporter on the RIAA in any shape or form!

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