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RIM Finally Unveils Blackberry 10
Q10, Z10 Unveiled, RIM Brand Name Eliminated
by Karl Bode Wednesday 30-Jan-2013 tags: wireless · hardware · wireless
After more than a year of delays, Research in Motion this morning unveiled their long awaited Blackberry 10 OS and smartphone lineup at a series of simultaneous launch events in Toronto, Paris, London and Dubai. The company introduced both the physical-keyboard equipped Q10, and the full touch screen Z10 smartphones, while also stating they'll be dropping the RIM brand -- simply being known as Blackberry moving forward.

Click for full size
"It took heartfelt, and sometimes brutal honesty with ourselves and others while building BlackBerry 10," said CEO Thorsten Heins at this morning's presentation. Several years of unexplainable service outages, launch delays, belligerently-drunk executives and underwhelming product quite-justly appears to have resulted in soul searching.

Blackberry 10 is Blackberry's last gasp attempt at retaining relevance in the battle with Apple and Google. From early impressions from bloggers and reporters at the event, RIM may just have a shot at saving their skin.

Blackberry has been posting numerous videos to YouTube taking a closer look at the new OS and the Q10 and Z10. Both the Q10 and the Z10 feature Dual core TI OMAP 4470 1.5GHz processors, 2GB of RAM, 16 GB of storage, 8 & 2 megapixel cameras (front, back) capable of 1080p video, and a MicroSD slot. More detail will of course be bubbling forth from the RIM Blackberry website throughout the day.

Neither the Q10 or the Z10 is expected to see availability in the United States market until mid-March.

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sleuth
Premium
join:2001-08-30
West Des Moines, IA

Too Little Too Late

It's unfortunate they lost so many customers over the years, including myself. Loved the BB back in the day but they just couldn't keep up with the market trends. As much as I hate touchscreen typing and would love to go back to a QWERTY keypad, BB is going to have to wow me with the OS and applications. Right now I have zero interest in the phones.

We'll see how this gets marketed. Are they still focusing on business apps? I know a lot of the big corporations still issue out Blackberry's, so I'm sure this will be somewhat refreshing for those employees.

J E F F
Whatta Ya Think About Dat?
Premium
join:2004-04-01
Kitchener, ON
kudos:1

Re: Too Little Too Late

They have done a great job...

Might be enough to push Apple to do a physical keyboard on the iPhones in the future...
--
If you can't explain it simply, you don't understand it well enough. - Albert Einstein

MovieLover76

join:2009-09-11
kudos:1
Reviews:
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Re: Too Little Too Late

Your dreaming, high and mighty apple change their basic design to compete. It'll won't happen. It took them over 5 years to increase the screen size from the puny 3.5 screen to 4 inches.
Physical keyboards would be way too much of a departure.

Also while a physical keyboard is good for blackberry, as the users most drawn to this will be former blackberry users, who had love affairs with their blackberry keyboards. for google and apple, keyboards are virtually dead. very few Android phones with keyboards are produced anymore. Because they don't sell well. While blackberry users love their physical keyboards, most who have switched to apple have adapted to software keyboards. I myself always hated physical keyboards, I prefer swype.
itguy05

join:2005-06-17
Carlisle, PA

Re: Too Little Too Late

said by MovieLover76:

Your dreaming, high and mighty apple change their basic design to compete. It'll won't happen. It took them over 5 years to increase the screen size from the puny 3.5 screen to 4 inches.
Physical keyboards would be way too much of a departure.

I agree but I laugh at people with those huge 5" Samsung phones. Way too big of a brick! If I wanted to carry a tablet, I would carry one. And if I wanted a stylus I'd go back to my Treo 650 where I lost them all the time.

quote:
blackberry users love their physical keyboards, most who have switched to apple have adapted to software keyboards. I myself always hated physical keyboards, I prefer swype.

When I'm on call, I have to carry a BB Bold and HATE the physical keyboard. It's horrible to use and some of the choices (press 2 keys for a period, for example) suck. I'll take my virtual keyboard thanks.

sleuth
Premium
join:2001-08-30
West Des Moines, IA

Re: Too Little Too Late

said by itguy05 See Profile
When I'm on call, I have to carry a BB Bold and HATE the physical keyboard. It's horrible to use and some of the choices (press 2 keys for a period, for example) suck. I'll take my virtual keyboard thanks.

What really? I find my experience totally 180 of yours. I hate having to go through multiple windows for special characters. While I could hit 2 different keys to input one on the BB. Then typing on the touchscreen too fast leads to ridiculous jargon. I have to take my time, make sure the autocorrect is actually correct, etc. I would take the speed and accuracy of the BB keyboard no doubt. It was immensely easier for me to respond to messages and emails.

itguy05

join:2005-06-17
Carlisle, PA

Re: Too Little Too Late

said by sleuth:

What really? I find my experience totally 180 of yours. I hate having to go through multiple windows for special characters. While I could hit 2 different keys to input one on the BB. Then typing on the touchscreen too fast leads to ridiculous jargon. I have to take my time, make sure the autocorrect is actually correct, etc. I would take the speed and accuracy of the BB keyboard no doubt. It was immensely easier for me to respond to messages and emails.

Let's see here:

On the Blackberry, the Period is a 2 key press for URL's. On the iPhone, it's there.
On the Blackberry, the / is a 2 key press for URL's. On the iPhone it's there
On the Blackberry, numbers are frustrating to type (2 key press for each).
Dialing the phone on the BB is a PITA as there is no keypad and you have to try to find the small buttons with the #s on them.

I'm sure there are more but I found trying to use the small keys a nightmare and using the Web an exercise in frustration.

sleuth
Premium
join:2001-08-30
West Des Moines, IA

Re: Too Little Too Late

said by itguy05:

Let's see here:

On the Blackberry, the Period is a 2 key press for URL's. On the iPhone, it's there.
On the Blackberry, the / is a 2 key press for URL's. On the iPhone it's there
On the Blackberry, numbers are frustrating to type (2 key press for each).
Dialing the phone on the BB is a PITA as there is no keypad and you have to try to find the small buttons with the #s on them.

I'm sure there are more but I found trying to use the small keys a nightmare and using the Web an exercise in frustration.

While I agree with your assessment on the layout, the touchscreen isn't anymore efficient. You still have to navigate between 2 screens for letters, numbers and characters.

I'd rather press 2 buttons then navigate 2 or 3 windows, IMO. Again I'm looking for efficiency when I'm typing since I have to respond to long emails some times.

djrobx

join:2000-05-31
Valencia, CA
kudos:1
Reviews:
·VOIPo
·Verizon Wireless..
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·PHONE POWER

Re: Too Little Too Late

I don't like physical keyboards because they never last for me. They wear down, get gunk in them, etc, despite my best efforts to keep them clean.

I've also had several phones that have had problems with the "ribbon cable" that wears out from the mechanical action, causing half the keys to go dead.
--
AT&T U-Hearse - RIP Unlimited Internet 1995-2011
Rethink Billable.

bobjohnson
Premium
join:2007-02-03
Orlando, FL
The software keyboards change based on what you're doing. Dialpad for phone, texting necessities for texting, web buttons for browsing, etc. This is what a physical keyboard can't do.

TA63
ST215W
Premium,MVM
join:2000-11-23
there
kudos:2

Re: Too Little Too Late

I think your collective heads would explode if you ever saw someone entering Japanese using a 10 digit numeric keypad.

That is a talent...
--
The talented hawk speaks French.

sivran
Opera convert
Premium
join:2003-09-15
Arlington, TX
kudos:1

Re: Too Little Too Late

Entry in kana followed by intellitype-style conversion to kanji. It can be pretty efficient, I'm sure.
TBusiness

join:2012-10-26
Toledo, OH
I never had those problems on my BB Curve nor BB Storm 2

Linklist
Premium
join:2002-03-03
Longport, NJ
kudos:5
said by itguy05:

I'll take my virtual keyboard thanks.

Especially now that voice recognition software makes even typing on a virtual keyboard not needed most of the time. I talk to my smartphone to type messages and send txts.
--
A democracy cannot exist as a permanent form of government. It can only exist until the voters discover that they can vote themselves money from the public treasury.

ShadowMastr
Master Of All Shadows

join:2001-09-01
Fort Pierce, FL

Re: Too Little Too Late

said by Linklist:

said by itguy05:

I'll take my virtual keyboard thanks.

Especially now that voice recognition software makes even typing on a virtual keyboard not needed most of the time. I talk to my smartphone to type messages and send txts.

I'm sorry.... am I the only one who thinks this is hilarious?? I used to joke about people using voice recognition to send texts...... WHY NOT JUST TALK?????
--
Follow Your Bliss -- Joseph Cambell
I reject your Reality and substitute my own! -- Adam Savage, Mythbuster

Linklist
Premium
join:2002-03-03
Longport, NJ
kudos:5

Re: Too Little Too Late

said by ShadowMastr:

I'm sorry.... am I the only one who thinks this is hilarious?? I used to joke about people using voice recognition to send texts...... WHY NOT JUST TALK?????

Because my younger relatives don't talk on their smartphones or even answer voice calls. They communicate by txt msgs; Facebook IMs; and very occasionally with emails. Voice is for really important things - like someone died or my car broke down & come and get me.
--
A democracy cannot exist as a permanent form of government. It can only exist until the voters discover that they can vote themselves money from the public treasury.

ShadowMastr
Master Of All Shadows

join:2001-09-01
Fort Pierce, FL

Re: Too Little Too Late

That's just sad..... but apparently true.....

People text more than talk..... most likely because they are texting when they CAN'T talk.... like in class, at work, in the operating room......
--
Follow Your Bliss -- Joseph Cambell
I reject your Reality and substitute my own! -- Adam Savage, Mythbuster

Guspaz
Guspaz
Premium,MVM
join:2001-11-05
Montreal, QC
kudos:20
said by ShadowMastr:

I'm sorry.... am I the only one who thinks this is hilarious?? I used to joke about people using voice recognition to send texts...... WHY NOT JUST TALK?????

Because it's way faster for me to use Siri to say "Tell Andrew I'll be there in 5" than it is to find his name in the address book, dial him, wait for him to pick up, say "Hey Andrew, I'll be there in 5 minutes.", wait for him to respond, use the normal pleasantries to end the conversation, and then hang up?

I've never understood the "WHY NOT JUST CALL" people... Do you really not understand the difference between one way and two way communication, or interactive and non-interactive communication?
--
Developer: Tomato/MLPPP, Linux/MLPPP, etc »fixppp.org

ShadowMastr
Master Of All Shadows

join:2001-09-01
Fort Pierce, FL

Re: Too Little Too Late

oh.... so I guess it's acceptable nowadays to talk AT people not TO them..... that's how I understand your one way/two way communication analogy......

This is what they call 'Social Media' or 'Social Interaction' these days..... once again I have to say... how sad......
--
Follow Your Bliss -- Joseph Cambell
I reject your Reality and substitute my own! -- Adam Savage, Mythbuster
Network Guy
Premium
join:2000-08-25
New York
This

I've gotten used to the screen keyboard. I find the physical keyboard on most Blackberry phones inefficient for my fat fingers as it is.

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7
said by itguy05:

I agree but I laugh at people with those huge 5" Samsung phones. Way too big of a brick! If I wanted to carry a tablet, I would carry one. And if I wanted a stylus I'd go back to my Treo 650 where I lost them all the time.

That's the great thing about choice. You get to choose! Some people want to carry one device and have it serve as a phone and a tablet. Other people want to have just a smart phone. And yet others don't mind carrying a phone and a tablet of some size.

Catering to all three markets maximizes your potential sales.

Anonymous
Premium
join:2004-06-01
IA
kudos:1
4.5" is the sweet spot for me. If I had to pick between 5" and 4" or smaller I would go with 5".
--
I speak for myself, not my employer.

sleuth
Premium
join:2001-08-30
West Des Moines, IA
said by J E F F:

They have done a great job...

We'll have to wait and see. I can only assume since I have yet to get my hands on one. They're going to have to pull people away from Apple and Droid which have an established customer base. Both of which also have good business applications.

bobjohnson
Premium
join:2007-02-03
Orlando, FL
Reviews:
·T-Mobile US
·Sprint Mobile Br..

Re: Too Little Too Late

said by sleuth:

said by J E F F:

They have done a great job...

We'll have to wait and see. I can only assume since I have yet to get my hands on one. They're going to have to pull people away from Apple and Droid which have an established customer base. Both of which also have good business applications.

I have also heard quite a few people say "If BlackBerry had a decent touchscreen phone I would get rid of this one." I can see some converts from the others.
--

pinkolera

join:2013-01-30
Fox 73 has good news tooo

Linklist
Premium
join:2002-03-03
Longport, NJ
kudos:5
Yes, too little, too late.

This reviewer says this wasn't a launch, but a funeral.
»www.buzzfeed.com/jwherrman/black···ackberry

Today's BlackBerry 10 event wasn't a product launch. It was a funeral. It was clear that BlackBerry had lost the last thing it had going for it: its once-loyal fanbase has stopped caring.

In 2011, BlackBerry phones accounted for just 8.5% of new smartphone sales. By late 2012, this number had fallen to 1.6% In the same time the iPhone's numbers jumped from 22.4% to 48.1%.

"The problem with the Z10 is that it doesn't necessarily do anything better than any of its competition," Josh Topolsky notes, adding that "no one could argue that there's a 'killer app' here."

BlackBerry's pitch today, in 2013, was worse: executives weren't even able to promise the same level of app quality as Microsoft had in March of 2010. Angry Birds and Skype had been "promised" but weren't ready — an especially grim fact when you consider just how long this operating system had been delayed, and how old these two apps are.

Almost every BlackBerry review will end the same way: The phone is good, but is this too little, too late? To understand where BlackBerry stands right now is to understand that this is a rhetorical question. It would have been too little, too late two years ago.


--
A democracy cannot exist as a permanent form of government. It can only exist until the voters discover that they can vote themselves money from the public treasury.

sivran
Opera convert
Premium
join:2003-09-15
Arlington, TX
kudos:1

Re: Too Little Too Late

Which is too bad, too.

I would've been interested in a more powerful, keyboard-equipped phone. I despise virtual keyboards.
--
Think Outside the Fox.
goillini

join:2006-04-26
Madison, WI

1 edit

BlackBerry still doesn't get it.

I am a former longtime BlackBerry user who is fairly unhappy with his Motorola Droid (slider keyboard). So, I eagerly tuned into this morning's webcast, only to find:

* No release date for the Q10 at all
* No release date for the Z10 in the U.S. (though it launches in U.K. tmrw and Canada next week).
* Minimal info on specifications.
* It's an hour after their launch event, and they still don't have any info on the new Q10 or Z10 up on their website.

Are you freaking kidding me? Why am I even surprised? Based on early review of the BB10 OS, I thought maybe they had finally pulled their head out of their rear, but this sounds like the same 'ol, same 'ol in terms of execution. Unbelievable.

kamm

join:2001-02-14
Brooklyn, NY

Re: BlackBerry still doesn't get it.

You are full of it, seriously. All specs are out and Z10 launches in the US in March, thanks to our PoS cell providers like AT&T, Verzion etc.

jimk
Premium
join:2006-04-15
Raleigh, NC
Reviews:
·RoadRunner Cable
·voip.ms

Re: BlackBerry still doesn't get it.

said by kamm:

You are full of it, seriously. All specs are out and Z10 launches in the US in March, thanks to our PoS cell providers like AT&T, Verzion etc.

They should just start selling them immediately, unlocked, and directly to customers on compatible networks. Let the carriers start selling them on contract when they are ready, but don't make customers wait. There are probably more than enough hardcore BlackBerry fans who would jump at the opportunity to get a new phone right away.

This also gives BlackBerry the opportunity to ensure that carriers can't destroy the user experience by bloating up the phone and delaying updates.

squirrel83
cheers

join:2005-05-02
Astoria, NY

no maps shown off

they didnt show the maps use. .
brianiscool

join:2000-08-16
Tampa, FL
kudos:1

Relic!

This phone might be worth something someday if you never open it. RIM (CLOSED OUT OF BUSINESS 2014).
itguy05

join:2005-06-17
Carlisle, PA

Re: Relic!

said by brianiscool:

This phone might be worth something someday if you never open it. RIM (CLOSED OUT OF BUSINESS 2014).

I'd take it over the POS that is Windows Phone. At least this OS is not FUGLY like Windows Phone.
brianiscool

join:2000-08-16
Tampa, FL
kudos:1

Re: Relic!

Blackberry is vert limited in APPS. Where Windows Mobile phones you can install custom roms and Android on top of them. I doubt you will be able to do that with a Blackberry phone.
TBusiness

join:2012-10-26
Toledo, OH

Re: Relic!

BB10 was suppose to be inline with Android as far as apps.

Ut98Ex

join:2012-07-11
Simpsonville, KY

This is a game changer...

If it would have been released 2 years ago. This is a story of a day late and a Dollar short. They might be able to salvage some market share overseas however as BlackBerry is still very popular in Latin America and Asia....
MaynardKrebs
Premium
join:2009-06-17
kudos:4

A balanced review of the Z10

Click for full size
»crackberry.com/blackberry-z10-review

After watching the launchcast this morning, I think RIM has a winner on their hands. I was thinking about getting a Nexus 4 - but I'm going to get a BB Z10 next week instead.
Network Guy
Premium
join:2000-08-25
New York

Re: A balanced review of the Z10

I just checked out their preview on Bloomberg.

This phone is indeed a game-changer. I hope Google is paying attention.

Transmaster
Don't Blame Me I Voted For Bill and Opus

join:2001-06-20
Cheyenne, WY

Looking for a White Knight...Lenovo

Both Blackberry, and Lenovo have expressed a desire for some kind of partnership, we will see.

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: A balanced review of the Z10

looks eerily similar to a droid x....
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

RIM waited too long

These would have been interesting devices two years ago. The problem is that there is no established app ecosystem for users. Sure, there will be apps released, and I've seen a preliminary list, but it takes years to build up enough of them to effectively compete with other platforms. Look at Android. It's just recently gained parity with iOS in terms of app selection. And, if anything will be the downfall of Windows Phone, it will be a paltry app selection.

Another issue is the move to BYOD. Employees don't want to carry two devices, so they set up corporate mail on their personal phones. While this creates headaches for companies worried about security, they're learning to cope with it through enforced security policies, and the advantage is they don't have to invest in a bunch of BlackBerries and maintain servers for them to connect to.

Sorry, RIM, but you're a little late to the party. Even Microsoft waited a bit too long, and now the market is pretty much saturated.

Maxo
Your tax dollars at work.
Premium,VIP
join:2002-11-04
Tallahassee, FL

Which phone

"Should I get the new Blackberry 10 or a Windows phone?" - Nobody Ever
MURICA

join:2013-01-03

Re: Which phone

Better than an Apple phone at least.
itguy05

join:2005-06-17
Carlisle, PA

Re: Which phone

said by MURICA:

Better than an Apple phone at least.

Hardly. WP7/8 is junk. Blackberry is junk. BB 10 looks primising.

belawrence
They'll never let you in

join:2000-08-06
Santee, CA

Re: Which phone

said by itguy05:

Hardly. WP7/8 is junk. Blackberry is junk. BB 10 looks primising.

Is your comment based on your real experience w/WP or is this just more iSheeple or fandroid trolling?

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: Which phone

my vote is isheep...

WiFiguru
To infinity... and beyond
Premium
join:2005-06-21
CLMTCAXF

Its on ebay already...

eBay: »www.ebay.com/itm/140911552532?ss···31.l2649
melonduck

join:2004-07-19
Atlanta, GA

NYTimes Article

There's an article on NYTimes about the new BB Z10 if anyone wants to read it.

The BlackBerry, Rebuilt, Lives to Fight Another Day

joetaxpayer
I'M Here Till Thursday

join:2001-09-07
Sudbury, MA

PlayBook Update

The 4 people who bought a PlayBook are all wondering when it will see this OS update.

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