Motorola has signed a large Canopy Wireless distribution agreement with CellStar. Their primary target is the rural Telco market, where many WISP's have already setup shop providing a service unavailable from the Telco. CellStar plans a focused penetration effort and are labeling it as a wireless extension of DSL service. Rural WISP's may soon find themselves competing with the local ILEC, who will be using the same gear they have already deployed. How will the current WISP fare against a Telco with pockets deep enough to give away the gear to gain the customer? Not only will they have to fight new interference, they may soon find themselves competing on price against the company they are buying Internet Access from.