By Jim Hu - CNET News.com
August 9, 2004, 11:57 AM PT

In an attempt to differentiate itself from its cable rivals, SBC Communications on Monday said it has boosted upload speeds for its broadband Internet customers. Customers of SBC Yahoo DSL Express now get an upload speed of 256kbps, up from 128kbps. For its more expensive DSL Pro tier, SBC has raised uploads to 416kbps from 384kbps. By late fall, SBC says, it will have raised DSL Express and DSL Pro upload speeds further, to 384kbps and 512kbps, respectively.

The move by SBC, the nation's largest DSL provider, is unique--at least in recent years. DSL companies have pursued a price-based strategy rather than the speed-based approach cable providers have marketed. Local phone giants such as SBC and Verizon Communications have cut their monthly DSL fees while Comcast, Time Warner Cable and other cable providers have nearly doubled their download speeds.

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