Samsung this week apologized yet again for the Galaxy Note 7's tendency to spontaneously combust, and the company's decision to replace the faulty products with hardware that did the same thing. In major, full page ads taken out in the Wall Street Journal, The New York Times, and The Washington Post (as well as posted online) Samsung Electronics North America CEO Gregory Lee again apologized for falling well short of customer expectations after this year's brand disaster.
"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry," the ad reads.
"We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”
The company says it also promises to investigate how it managed to double down on its own incompetence by releasing an improved model that wasn't actually improved.
The ad also cites the 34 different models of Samsung top-loaded washing machines that the company had to recall last week after the company discovered that the top of the washing machines could detach from the chassis. According to a statement by the US Product Safety Commission, there have been at least 700 reports of malfunction so far, with nine reported injuries (including one broken jaw).
"Most importantly, safety remains our top priority," the ad says of Samsung's entirely awful year. "We are grateful for your ongoing support and again, we are truly sorry."