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Samsung Fined $340,000 for Astroturfing
by Karl Bode 10:36AM Thursday Oct 24 2013
Taiwan's Fair Trade Commission on Thursday fined Samsung 10 million New Taiwan dollars ($340,000) for hiring people to pose as regular consumers online, then praising Samsung while smearing competitors' products. The practice, traditionally known as "astroturfing" (or fake grass roots activism) is fairly rampant online in every country, though most companies go to great lengths to distance themselves from the companies they hire for this kind of shenanigans. The news comes nearly three months after Samsung was found to be paying developers at Stack Overflow to covertly market Samsung's developer competition.

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Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
kudos:1

That'll show them

cost of doing business

Karl Bode
News Guy
join:2000-03-02
kudos:39

Re: That'll show them

Surely will never happen again. Though I think that 300k is 300k more than U.S. regulators fine for this sort of thing.

cableties
Premium
join:2005-01-27

Re: That'll show them

I bet the fine was less then the money they would spend on real advertising...and the payouts...and other marketing.
--
Splat

Karl Bode
News Guy
join:2000-03-02
kudos:39

Re: That'll show them

Fines for this stuff always tends to be around 300k. Just enough to pretend regulators and law enforcement care about this stuff, but never high enough to deter it. Whatever the financial benefit of having thousands of zombies cheerlead your brand in online forums is, I'm fairly sure it's well past 300k.

PToN
Premium
join:2001-10-04
Houston, TX
Reminds me of this movie:
»www.imdb.com/title/tt1285309/

corporate_bs

@kundencontroller.de

I am reading this an laughing... ALL BIG corporations and government do that

Anyone is surprised? I am not. All BIG companies and government do "astroturfing". Look at floors filled with "editors" at Apple, Reuters, Fox, CBS, telcos etc. They are brainwashing people into their products / policies for too long

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: I am reading this an laughing... ALL BIG corporations and government do that

Except, AppleTrolls will say Apple doesn't do it... like this :

CraigJ

Apple doesn't need to astroturf. Whether or not you like them, you must admit that they have a huge and loyal base.
txfeinbergs

join:2009-03-10
Allen, TX

Re: I am reading this an laughing... ALL BIG corporations and government do that

More like, when Apple is caught doing the same thing, you get:

Apple is the worst company evar. That is why I buy Samsung. Only douchbag hipster losers buy Apple anyway.

But since this is a Samsung story, you get all of the Samsung apologists out in force.

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: I am reading this an laughing... ALL BIG corporations and government do that

True, but the Apple cultists will try to spin it positively for Apple somehow...

SamsungLover

@209.180.153.x

Re: I am reading this an laughing... ALL BIG corporations and government do that

i like mine better

i hate apples, but you have to admit their new comp looks pretty cool - r2 d2 style.

samsung forever! :P

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: I am reading this an laughing... ALL BIG corporations and government do that

You mean the Mac Pro which looks like this?

»www.dlink.com/us/en/home-solutio···d-router
Squire James

join:2013-08-21
Orlando, FL
A fair number of small businesses are doing it too. Trip Adviser and Yelp are full of these things... both "positive astroturfing" from the companies themselves and "negative astroturfing" from competitors.
patt2k

join:2009-01-16
kudos:1

BB

maybe blackberry also hired those people to write fake reviews on google play :P [bbm]

Probitas

@teksavvy.com

this is why people should never believe marketing

Do your own research. If you go to a store and they can't show you a working model, ask them why you should bother to buy one? Words are pretty cheap, actual demos are alright, but there is nothing like hands on for determining whether it will work well with you. If the retailer balks, go somewhere else. Seems like companies think consumers work for them, and not the other way 'round.
ssavoy
Premium
join:2007-08-16
Dallas, PA

Meanwhile

The telco/cablecos continue their astroturfing efforts with no repercussions

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

Re: Meanwhile

No we don't do that...ever ever. People actually want horrible service, less competition and sky high rates.

-Brian Roberts
--
Nocchi rules.

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

So what.

$350K is a drop in the advertising budget of Samesung.
--
Nocchi rules.

anonome

@verizon.net

I'm not a real consumer,

I just play one on the Internet. (No actors were harmed in the making of this ad.)

gnusmas

@comcast.net

Great!

When is the FTC going to get Samsung for doing the same thing in the U.S.???
hchen42

join:1999-12-23
New York, NY
Reviews:
·Time Warner Cable

Hey! Wait, you mean I could have earned some money?!

I've written reviews at various sites, you mean I could have been paid for
writing reviews? And my is truthful.

ABC News (with Diane Sawyer) reported this a few weeks ago. Some ditzy girl was "bragging" about writing fake reviews. I think sites like Amazon, newegg, bestbuy should only allow review from "verified buyers".

Simba7
I Void Warranties

join:2003-03-24
Billings, MT

Meh..

I still want the Note3.
kerya666

join:2002-12-20
Valrico, FL

Re: Meh..

said by Simba7:

I still want the Note3.

Think twice of supporting a company that just introduced "region locking". (cannot use SIM from different regions/countries)
»www.ibtimes.com/samsung-galaxy-n···-1432206

I loved Samsung's phones but with every year they are becoming more and more anti-consumer and anti-modder. You know... one of the main points Android OS was developed around.

Simba7
I Void Warranties

join:2003-03-24
Billings, MT

Re: Meh..

said by kerya666:

said by Simba7:

I still want the Note3.

Think twice of supporting a company that just introduced "region locking". (cannot use SIM from different regions/countries)
»www.ibtimes.com/samsung-galaxy-n···-1432206

It's not like the CyanogenMod team will figure it out. That's what I usually run on my phones anyway.
--
Bresnan 30M/5M | CenturyLink 5M/896K
MyWS[PnmIIX3@3.3G,8G RAM,1T+1.5T+2T HDDs,Win7]
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