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Sandvine: Mean Monthly Usage 44.7 GB
As Netflix Consumes Biggest Share of Downstream Traffic
by Karl Bode 10:43AM Tuesday May 28 2013
A new report by network gear manufacturer Sandvine unsurprisingly finds that video dominates Internet traffic, as file sharing networks share of overall traffic continues to fall. According to the company, mean usage on fixed line networks is now 44.7 GB per month, a 39 percent jump from the 32.1 GB per month recorded this time last year. Median bandwidth usage clocked in at 18.2 GB, up from 10.3 GB one year earlier. On wireless networks, mean usage was 390.1 MB, while median usage was 58.7 MB (clearly there's still a lot of feature phone users out there).

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Some additional interesting bits from the study (which you can download here):

•20% of all traffic running over fixed networks in North America is running through smartphones or tablets running on home networks.

•Netflix unsurprisingly dominates fixed network traffic, consuming 32.3 percent of all traffic.

•Netflix consumed just 3.98% of peak mobile downstream traffic in North America, up from 2.2% one year earlier.

•Behind Netflix comes YouTube (17.11%), HTTP (11.11%), BitTorrent (5.57%), MPEG (2.58%), Hulu (2.41%), iTunes (1.9%) and SSL (1.89%).

•Apple products account for over 45% of all streaming audio and video on fixed networks.

•BitTorrent consumes the most upstream bandwidth, consuming 34.81% of all upstream traffic on fixed networks.

"We predict from this data that 2013 will be the year long-form video will make its move onto mobile networks," said Dave Caputo, CEO, Sandvine. "The "home roaming" phenomenon, the concept of subscribers voluntarily offloading mobile traffic onto Wi-Fi networks, has continued. This combined with increased consumption of real-time entertainment on mobile networks globally, and the doubling of Netflix traffic on mobile networks in North America, suggests that users are getting comfortable with watching longer form videos on their handheld devices."


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desarollo

join:2011-10-01
Monroe, MI

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reply to battleop

Re: Another misleading "study"......

I believe the real problem is that you don't quite understand how inferences are drawn from samples nor basic statistics, so your defense is to throw out all studies because they could be be biased even though you have no proof of the bias. I don't disagree with being skeptical, but c'mon, it isn't much of a leap to believe that the population of internet use can be represented with a sample of Sandvine gear.

Yes, studies are done all the time for marketing purposes, but that doesn't mean they are wrong.



skeechan
Ai Otsukaholic
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reply to tshirt

Re: why does netflix have that high an upload?

Could Netflix be so big that the simple overhead return is a decent percentage of upstream traffic? I would imagine that for most users there is very little to no upstream traffic anyway making the overhead from Netflix noticeable as a percentage even if low in volume.
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Cabal
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join:2007-01-21

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reply to battleop

Re: Another misleading "study"......

They don't need to. That's how statistics work.
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