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story category Sandvine: P2P Now Just 20% Of Internet Use
While video use continues to explode....
08:42AM Wednesday Oct 28 2009 by Karl Bode
tags: business · bandwidth · stats · networking
A new report by Sandvine Corporation confirms what other reports this month from Cisco and Arbor Networks also suggested: P2P's share of overall capacity is down, and video use of all kinds is exploding. The study tracked traffic from 20 carriers and 24 million subscribers, mirroring much of what Cisco recently reported. Namely, that Internet "prime time" is later than TV prime time, and live video use is surging. Sandvine says that 26.6 percent of total traffic is "real-time entertainment traffic" (video, gaming, music), while P2P use dropped from 32% to 20%. As we noted the other day this doesn't mean P2P is "dying."

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  8. Wednesday Evening Links
Forums » Sandvine: P2P Now Just 20% Of Internet Use
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TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast

Just means that people getting FREE elsewhere

All this means is that people are getting their fix of FREE video & music elsewhere than P2P. The internet is starting to get to the point that content providers will just push out more trash and less quality because the internet will not allow them to make a profit. Maybe content creation will move to China & India, just like clothes, toys & electronics did in the past.

digitalfreak

join:2005-12-09
49533

Re: Just means that people getting FREE elsewhere

said by TKJunkMail See Profile :

The internet is starting to get to the point that content providers will just push out more trash and less quality because the internet will not allow them to make a profit.
Where have you been? Content providers have been pushing out more trash and less quality for years. Long before this "Internets" thing became so popular.

BTW - FREE FREE FREE FREE FREE FREE FREE FREE FREE FREE FREE

james

join:2001-02-26
antarctica

said by TKJunkMail See Profile :

Maybe content creation will move to China & India, just like clothes, toys & electronics did in the past.
Yeah or maybe they'll start outsourcing to South Korea. Oh wait, the Simpsons already does that, and has since before piracy was even close to being a problem.
--
said by Metatron2008 See Profile :

But people who download thousands of movies and games.... Yes, they are as bad as any murderer
openbox9

join:2004-01-26
Alexandria, VA
·AT&T Southeast

Not Shocking, but

This info provides ISPs additional fodder to move towards per-byte billing.
• In an average month, the top 1% of subscribers account for 25% of total Internet traffic
• In the upstream direction, the top 1% of subscribers account for 40% of total traffic
• A heavy user is responsible for more than 200 times the total bytes of an average subscriber
1. The network’s top users exhibit relatively little change throughout the day, with constant heavy usage; conversely, most subscribers pop online and offline throughout the day and over the course of a month.
2. Top subscribers still rely heavily on bulk download applications like P2P Filesharing, Storage and Back-Up Services, and News Groups – applications that are responsible for massive amounts of traffic with very little user involvement.
One possible explanation for decreased P2P usage.
In 2009, networks are transporting almost 56% more data per subscriber to and from storage and back-up services than in 2008, led by one-click download services like Rapidshare and MegaUpload and continuing a trend that first came to prominence last year.
Storage and Back-Up services continue to gain more traction as subscribers embrace alternatives to P2P Filesharing networks such as one-click download services like Rapidshare and MegaUpload
Lazlow

join:2006-08-07
Saint Louis, MO

Re: Not Shocking, but

"This observation supports the assertion that the heaviest users over a month only have a marginal impact on peak-time traffic levels."

Since ISP costs are based on peak time usage(both hardware and transit) this shows that the heaviest users are not causing a significant cost increase.
openbox9

join:2004-01-26
Alexandria, VA
·AT&T Southeast

Re: Not Shocking, but

Maybe I'm misreading the the rest of that paragraph, but how does Sandvine draw that assertion?
The same data also reveals that as the observation window decreases, the total percentage of bytes attributable to heavier network users increases. For instance, the consumption kings for any particular day account for 30% of total bytes, and represent a distinct (but over-lapping) set of subscribers when compared against the consumption kings for a month or a week. Similarly, past research conducted by Sandvine has demonstrated that in any peak time hour, the top users during that hour are responsible for an even higher percentage of total bandwidth, but again are largely distinct from the consumption kings of the preceding month.
Distinct but over-lapping set of subscribers?

digitalfreak

join:2005-12-09
49533

Re: Not Shocking, but

Anyone who trusts "statistics" from a company who has a vested interest in those "statistics" is a fool.
Lazlow

join:2006-08-07
Saint Louis, MO

Without the data I suspect that it would be hard to tell how they do it for sure. My suspicion would be that the highest(GB/month) users are probably on lower speed teirs (ie 5,10Mbps) and thus even when downloading at full speed have minimal impact on aggregate peak Mbps.
openbox9

join:2004-01-26
Alexandria, VA

Re: Not Shocking, but

Agreed. It's difficult to draw serious conclusions without more information...especially based on that paragraph that seems contradictory.
zod5000

join:2003-10-21
Edmonton, AB
·TELUS
·TekSavvy Solutions..

said by openbox9 See Profile :

This info provides ISPs additional fodder to move towards per-byte billing.
• In an average month, the top 1% of subscribers account for 25% of total Internet traffic
• In the upstream direction, the top 1% of subscribers account for 40% of total traffic
• A heavy user is responsible for more than 200 times the total bytes of an average subscriber
1. The network’s top users exhibit relatively little change throughout the day, with constant heavy usage; conversely, most subscribers pop online and offline throughout the day and over the course of a month.
2. Top subscribers still rely heavily on bulk download applications like P2P Filesharing, Storage and Back-Up Services, and News Groups – applications that are responsible for massive amounts of traffic with very little user involvement.
One possible explanation for decreased P2P usage.
In 2009, networks are transporting almost 56% more data per subscriber to and from storage and back-up services than in 2008, led by one-click download services like Rapidshare and MegaUpload and continuing a trend that first came to prominence last year.
Storage and Back-Up services continue to gain more traction as subscribers embrace alternatives to P2P Filesharing networks such as one-click download services like Rapidshare and MegaUpload
When I used the local cable internet provider here (SHAW) they used to send out similar propoganda about interent usage.

They had under 100gig caps, and their policy for going over, was warning, suspension, suspension, kick you off.

So I always asked them... but chasing away high bandwidth users, aren't you artificially lower how much the average user actually uses. You chopping off the top end and then doing the math..

anyways ISP's seem to do anything they can to avoid upgrades. They blamed p2p, now its online video. Instead of getting scared by bandwidth hogs, maybe they should consider them beta testers.

Todays bandwidth hog is tomorrrows average user.
Mr Matt

join:2008-01-29
Eustis, FL
·Comcast
·Embarq

Rectal Correctal!

Is it possible Sandvine has stopped pulling their data out of their rectum and massaging it to meet the RIAA's chicken little complaints. You know the RIAA says that internet file sharing is destroying their business. In the early 80's the RIAA reported that home taping was destroying their business. Maybe Sandvine personnel actually started to look at the reports from their snooping equipment and used that information to create their reports.
beadtmdc

join:2009-10-01
England

One-click hosting

One-click hosting

Badongo
MediaFire
Megaupload
RapidShare

Bla, Bla, and the list keeps growing.

The last time I used Ares or any other P2P, was back in 2005.
kieranmullen
Premium
join:2005-12-12
Portland, OR
clubs:
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Re: One-click hosting

Ares? Please boy... Torrents / Newsgroups

said by beadtmdc See Profile :

One-click hosting

Badongo
MediaFire
Megaupload
RapidShare

Bla, Bla, and the list keeps growing.

The last time I used Ares or any other P2P, was back in 2005.
--
KieranMullen »360oregon.com
beadtmdc

join:2009-10-01
England

Re: One-click hosting

Yes, I know. I used to use Ares, but that was a long time ago.

Torrents?

I downloaded Dragon Ball and Dragon Ball Z (about 91 GBs.)

Right now I do it by One-click hosting.
kieranmullen
Premium
join:2005-12-12
Portland, OR
clubs:

Re: One-click hosting

Dragon Ball Z? I believe I was correct.
axiomatic

join:2006-08-23
Tomball, TX

Oh teh noes!?!?!

What will the MPAA and RIAA blame now that P2P is on the down turn? Whats a media fat cat to do now?!?!?! Om nom nom nom$$$$

digitalfreak

join:2005-12-09
49533

Re: Oh teh noes!?!?!

I'm sure they'll make something up.
chronoss2009

join:2008-09-23
·TekSavvy Solutions..


2 edits

i call BS

A) capped Canada
B) throttled Canada
C) what the hell are people doing with the 20megabit or higher accounts ...yes a lot of linux isoz

i think what they are gauging is that there attempt at control numbers A) x number simultaneous users in p2p networks versus B) the numbers now

this is not less use for p2p its less internet use. and they should hten continue we'll all stop using the net and share locally and share amongst our friends and you come up to the door at a party and try and stop that....then you just make us all gangsters then right? Treating it like drugs are we?

Not to mention there is no 3rd party proof there numbers are even correct , i can say i went on a binge during all this to get allthe stuff i want and now im done that of course im using less but guess what i know also have 3 others and one does it all via streaming. 2 do actually .......

Add to fact 4-5 years ago we had stargate SG1 , Atlantis , and BSG amongst other good shows....
what do we have now?
AND honestly movies are all crap
even the marvel ones now are destroying the hero is good and just 100% all time now they make everything dark
( smallville have a real look at it do you really want your kids heros to be so dark? )

and if i have most of what i want why do i need ot use the net so much now, there is more id like to get but space and caps and throttling for get it and i still aint buying into cable tv or satellite tv

there is a recession on no?
SuperWISP

join:2007-04-17
Laramie, WY


1 edit

Yes, the percentage of P2P has gone down.

But that's only because, with developments such as the demise of The Pirate Bay, piracy has shifted to so-called "file archiving" services such as RapidShare and MegaUpload. (These services know that their primary use is piracy, but don't care.) And also because video streaming has increased overall bandwidth consumption.

All of these things reduce the amount of illicit P2P cost-shifting from content providers to ISPs, which is good. But piracy is still an issue, and so are exorbitant "special access" charges levied by the incumbent telephone carriers. The FCC's failure to address the latter issue is going to force ISPs to raise monthly charges, or start charging by the bit -- especially if "network neutrality" regulation, which would force them not to ration expensive bandwidth, is imposed.
thunder15

join:2008-01-18
Chicago, IL

Re: Yes, the percentage of P2P has gone down.

You are right on about this. Traffic has not been decreasing, but shifting. And P2P has also changed.

People want "instant" content. Most people just want to "consume" once and throw away. I am not surprised to see more demand for video. I had to increase the bandwidth at our location because of more demand, most of which is video traffic.
--
+ »www.svdmissions.org -Who we are + »freerice.com -Learn and Give + »searchformission.com

heat84

join:2004-03-11
Fort Lauderdale, FL

Bit Torrent

Its mainly because of Bit Torrent. I use WinMX and EMule sometimes. I don't use P2P nearly as much as I used to. Its mostly Bit Torrent now a days.
--
Bit Torrent is my DVR.
openbox9

join:2004-01-26
Alexandria, VA

Re: Bit Torrent

Umm, Bit Torrent is P2P.

heat84

join:2004-03-11
Fort Lauderdale, FL

Re: Bit Torrent

Depends on your definition. I didn't see it mentioned in that report.
--
Bit Torrent is my DVR.
openbox9

join:2004-01-26
Alexandria, VA

Re: Bit Torrent

From the first page of the executive summary.
BitTorrent has emerged as by far the leading peer-to-peer filesharing network

heat84

join:2004-03-11
Fort Lauderdale, FL

Re: Bit Torrent

Well I didn't read that. But it supports what I said. Traditional fiile sharing networks (old school P2P) are tapering off, while Bit Torrent is still growing.
--
Bit Torrent is my DVR.
openbox9

join:2004-01-26
Alexandria, VA

Re: Bit Torrent

Bit Torrent is a peer to peer protocol. Suggesting that P2P use is declining because of increased Bit Torrent use, is contradictory and incorrect.
Forums » Sandvine: P2P Now Just 20% Of Internet Use


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