There is a technology superpower operating in the heart of Las Vegas that almost nobody had heard about until now. Switch Communications is about to launch a massive data center (SuperNAP) which it got eight years ago after winning a bid for the major broadband infrastructure that had been set up by Enron. They got the broadband center for hardly any cost at all in a city where power and real estate are cheap and few locals draw on the bandwidth there (in comparison to larger cities where these data centers normally operate). This has allowed Switch to offer a low price to major businesses and as a result they have attracted business from all of the telecommunications providers in North America. The hope for the company is that a diverse group of businesses will come together in this one data center to move technology partnerships forward. For example, they hope to link casinos, carriers and content providers together for advances in IPTV. Some say that low prices aren’t enough for Las Vegas to be able to compete with major data centers such as those by Google and Microsoft but others are keeping a close eye on what’s to happen with Switch.