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Shaw Unveils New 'Exo' Branding
Like Comcast 'Xfinity' and Telus 'Optik'
by Karl Bode 04:29PM Thursday Feb 09 2012
In 2010 Comcast decided that a good way to take aim at services like AT&T's U-Verse and Verizon's FiOS would be to change the name of all of their services to "Xfinity." Though the Xfinity rebranding did coincide with some substantive improvements to services (including the expansion of a 100 Mbps tier), most people generally found the move a little silly, noting the name sounded like a new porn channel. Following on the heels of Comcast in the States and Telus (their Optik brand which falsely suggests last mile fiber) in Canada, Shaw's launching new ads for their "Exo" branding, which this video attempts to explain. The idea of course is to sex up existing services with a brand refresh, but judging from the initial response in our Shaw forum, users aren't all that impressed.

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topics flat nest 

mod_wastrel
iamwhatiam

join:2008-03-28
kudos:1

'Exo'...

Executive Officer?
XO (short for XOXOXOXO [hugs and kisses])?
Exo-o-o-o... skeleton?

...what else?

BBBanditRuR
Dingbits

join:2009-06-02
Parachute, CO

Brand X

In order to pay for this, they'll have to charge "Exo" amount of $$$ to subscribers... or lower the caps even more...

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1

You can't polish a turd

Comcast's Xfinity name change was nothing more than trying to pull the wool over customer's eyes ... so many people hate Comcast that the only thing they could do in an attempt to improve it was to change the name.
FactChecker
Premium
join:2008-06-03

Re: You can't polish a turd

Actually you can polish a turd

»www.youtube.com/watch?v=yiJ9fy1qSFI

Guspaz
Guspaz
Premium,MVM
join:2001-11-05
Montreal, QC
kudos:23

Re: You can't polish a turd

Except Shaw is selling speeds of up to 250 megabits down, 15 megabits up, with the choice of either 1000GB per month ($115) or unlimited ($135).

If those are too pricey, they have 100 meg down 5 meg up with 500GB ($85), 750GB ($95) or unlimited ($135).

If that's still to expensive, they also have cheaper tiers. But to get those kinds of speeds for those kinds of prices is insane. We only WISH we had those kinds of packages available in Ontario and Quebec.
--
Developer: Tomato/MLPPP, Linux/MLPPP, etc »fixppp.org

andyb
Premium
join:2003-05-29
SW Ontario
kudos:1

Optik

While you may think optik is falsely making it seem as fibre,The one to really say is faking it is bell with their "Fibe" branding.Even the CSR's will tell you its fibre to your home. Freakin crazy shit

mazhurg
Premium
join:2004-05-02
Brighton, ON

Re: Optik

Fibe is fiber...

Metallic fiber aka wire

So they tell the truth, the whole truth and nothing but the truth.
ilianame

join:2002-06-05
Burnaby, BC
kudos:2

Re: Optik

But we know know they are full of stuff that fiber helps to expel from the body...
zipjay

join:2003-03-11
South Williamson, KY

why?

Why can't companies call it what it is: Internet access?
Eldorados

join:2005-11-25

Re: why?

It's called marketing, let me introduce you to it

»en.wikipedia.org/wiki/Marketing