Skype Adds In-Call Advertisements
Prepare to Enjoy 'New Brand Experiences'
According to a post over at the Skype blog
, the company has started injecting advertisements into video conversations for users who do not have Skype Credit or subscriptions when they're making 1:1 Skype-to-Skype audio calls using Skype for Windows. According to the company's marketing speak, the change will allow people to "have meaningful conversations about brands in a highly engaging environment."
Again, it looks like the ads will only hit those without Skype credit, and users can opt out of the behavioral-angle of the ads here
. The marketing pitch for this new effort is so cheesy it reads like it's almost satire, and is worth sharing for its awfulness:
While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.
Excited yet about having new "brand experiences"?
73 comments .. click to read
|reply to Kearnstd |
Re: Go Microsoft
Ads are only fun and engaging if you design them... and it's your first week... and you're high on LSD.