We're trying to decipher this Reuters article that says Sling Media, the makers of the Slingbox, will be boosting users' net speeds. "Viewing quality depends on Internet connection strength, and so later this year Sling Media will add a virtual button to its PC and cell phone software that will boost home broadband service speed," says the report. "A deal with Boston, Massachusetts-based GetConnected Inc. will let Sling users upgrade their broadband services some time later this year," says Reuters.

It has been interesting to see how this is interpreted, with some thinking it means they'll be reselling bandwidth on demand and others thinking they're launching an ISP. Less interestingly, it looks like it means Sling Media will push customers toward ISPs via GetConnected, which is simply a broadband sales middleman, in order to generate additional revenue. How this relates to "a button" or a broadband boost isn't clear, since we'd assume most Slingbox owners already have broadband.

The Cryptic Reuters report also suggests that SlingMedia will begin showing ads on the service as soon as this summer.

Update: One of our users offers a link to this video interview with Sling Media CEO Blake Krikorian.