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story category So Far Mobile Advertising Hasn't Taken Off in U.S.
Spending in this sector is on the rise so expect cell phone ads soon
(old news - 12:57PM Sunday Jun 22 2008)
tags: business · wireless
Marketers have been exploring the possibilities for cell phone advertising for quite some time but there hasn’t yet been a widespread launch of mobile marketing. The U.S. appears to be particularly far behind in figuring out how to market products to customers via their mobile phones. This is due in part to the fact that it’s a new medium which some are calling the first that allows for both direct marketing and mass marketing at the same time and that it therefore requires a new strategy which takes some time to figure out. It’s also due to the fact that this untested marketing approach can’t guarantee revenue so advertisers are being careful about how much they invest. Nevertheless, mobile marketing spending is expected to grow from $3 billion this year to over $19 billion by 2012 so it’s fairly certain that you’re going to be seeing ads on your mobile phone in some form or another.

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Forums » So Far Mobile Advertising Hasn't Taken Off in U.S.
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pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Wrong Approach

If mobile advertisers offered to pay my cell phone service subscription, then I would gladly offer them real estate on my cell phone screen.
--
This isn't fair! I was only supposed to hate just ONE presidential candidate!
Austinloop

join:2001-08-19
Austin, TX

Re: Wrong Approach

Isn't that terrible that mobile advertising hasn't taken off? Goodness, I shall lose hours of sleep because of it. Other than that, right on!!! there phn102. When they pay the bill for my phone, the advertisers can have at it.
Jonbo298

join:2004-01-12
Council Bluffs, IA
The problem is in the fact that there is still alot of extremely cheap built phones out there which makes it difficult to do ads on with such horrendous screen resolutions.

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD
·Comcast

Re: Wrong Approach

said by Jonbo298 See Profile :

The problem is in the fact that there is still alot of extremely cheap built phones out there which makes it difficult to do ads on with such horrendous screen resolutions.
This isn't our problem
--
This isn't fair! I was only supposed to hate just ONE presidential candidate!

Corehhi

join:2002-01-28
Bluffton, SC
Screen? Like I have a screen?
MySay

join:2008-04-08
Mansfield, TX

Even if they did (which it won't ever happen), it'd be temporary... just to get people to accept it! Then, just like every other media stream... ads would appear, while we still pay!

I spend over $100 a month on cable, in which 99% of the channels still have ever-increasing lengthy ads. I pay $20 for my wife and I to see a movie, that's SUPPOSE to start at 7:00pm, and at this time... I'm sitting there chewing popcorn, and watching a freakin' CAR COMMERCIAL AT THE THEATERS!

PREDICTION:

Everything going "smart" will start to blurt out ads at us. The "smart" house, advertising for local roofers, landscapers, air duct/carpet cleaners over the built-in intercom/radio. The "smart" car, telling us over the radio that there's an upgrade feature available for our car, or the features of the new upcoming model of their brand of cars. The "smart" fridge, telling me how Kroger, Albertson's, etc. has the best price to fill it up! The "smart" scale telling me I need to eat specific brands of diet food. It's a plague... and the more "smart" and "connected" we get, the more it's going to be forced down our throats (even if it's something we pay dearly for ourselves). Welcome, my friends, to the United Corporations of America!
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ
if they started mass cell ads in this country id be tempted to send the advertiser an invoice for the increase in the bill.
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[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

gatorkram
Spelling and Grammer impared
Premium
join:2002-07-22
Winterville, NC
clubs:

Not on my phone

'Nuff said.

Nerdtalker
Working Hard, Or Hardly Working?
Premium,MVM
join:2003-02-18
Tucson, AZ
clubs:

Re: Not on my phone

Yay, I get to pay for both the service, the bandwidth for the ad to be delivered, and the frustration!

What more could a consumer ask for?
ozar
Premium
join:2008-04-13
USA
·Embarq

Thanks for the warning!

I've already started keeping my mobile phone turned off most of the time because of so many text ads being sent by my provider. Then they want to turn around and charge me for those messages.

What a fantastic service for "my benefit" (they like to call it)?
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oz
EPS

join:2008-02-13
Hingham, MA

Re: Thanks for the warning!

What provider is that? VZW has only sent me a text message from them once, and it was free.

banditws6
Shrinking Time and Distance

join:2001-08-18
Naples, FL
·Comcast

The problem here is that we pay for incoming everything

The problem is that every unwanted advertisement that arrives could come directly out of my pocket -- either in data charges or docks against my minutes or texts. If I only send 4 or 5 text messages a month, the answer to this problem is not "just buy an unlimited text plan." I don't need one, and I'm certainly not going to pay $10-$15 a month just to avoid ads that collectively cost me a similar or lesser amount.

Ads on my mobile phone would just become a simple "ignore or delete it," if I didn't have to pay for the data they use just in getting to me. But if they were to cost me money when they show up, they would be completely intolerable.

I recently spent some time in Thailand, during which I picked up a cell phone to use there. I was surprised to learn that incoming calls and text don't count against my minutes or allowances. Only the person initiating a call or data transmission pays for it. If you ask me, that's how it should be.
--
"I'll follow the law until it's just stupid." -Ted Nugent
jarthur31

join:2006-04-14
Carlsbad, NM

Re: The problem here is that we pay for incoming everything

I'm with you there! Furthermore, such ads should be removed from the Internet as well. The WWW was meant as an data/information resource not some two bit whore to be exploited as corporate American sees fit!!!

Not a Script

join:2007-05-06
MEXICO

The incoming calls/messages won't eat up your minutes / messages

Same happens south of the border (Mexico), I can get as many calls as I want for as long as my battery lasts and it costs me ZERO, same goes for messages, it started being this way long time ago (more that 10 years ago), I can tell you that I still remember the jingle and let me tell you something else:

I have also a plan where I can call my 10 (or 2 on the cheaper plan) favorite numbers for the same amount (big zero on min and text) there is of course the monthly charge but the big difference is that I have discovered that this unlimited minutes are truly unlimited.

I tried to test this by calling my wife and leaving both phones on a call and connected to AC power and guess what?After the weekend the call was there, no extra charges on my bill and when out of curiosity I went and called the company they told me that that was ok, unlimited means unlimited.

Oh and just to make you cry I also had a plan that lets me pay by call not by minutes (as long as I call a land line or a cell on the same carrier) and I learned during that call to my carrier that if my call lasts more that one full day they will bill it as another call every 24 hours.

The only thing that you have to take into consideration is that if you use a land line to call a cellphone you will be billed by the minute (about USD 5 cents plus tax)and if you call from cell to cell the same will happen (about USD 10 cents plus tax).

So there you go, not bad for the 3rd world, huh?
voipdabbler

join:2006-04-27
Kalispell, MT

It's one simple issue--how cellular is billed here.

It's quite simple, we pay for everything--incoming and outgoing. That's not the case elsewhere. However, given the fact that the EU may allow US-style billing that will allow European carriers to charge for incoming calls and texting in an effort to avoid raising rates, we'll see how long cellular advertising remains popular in Europe. I suspect that if European consumers must start paying for incoming you'll see it banned there in an effort not to exploit the users.

US carriers are greedy, they won't lower rates or drop charges for incoming so don't expect to see this approved by US regulators anytime soon. They've already got their hands full trying to figure out how to cut down on spam texting that is costing US cellular consumers.
old_wiz_60

join:2005-06-03
Bedford, MA
·Verizon FIOS

Let the callers pay for it.

If the people making the calls paid for it, it would be easier. When I have to pay for their advertisements, that is not going to fly.

Still, I don't want ads on my cell, no matter who pays for it. It's hard enough dealing with incessant ads on TV and internet.
RayW
Premium
join:2001-09-01
Layton, UT
clubs:
·XMission

I finally agree with reptile

If I got a free phone with decent service I would put up with the advertising, and even get a cell phone. Since I only use a land line (other than work related) about once a day for a couple of minutes at the most and LD maybe once or twice a month they would lose on me though and probably cancel the service.
--
I am not lost, I find myself every time.

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD

1 edit

Ads on my cell phone . . .

just might mean the end of my cell phone for good.

I'm tired of being marketed to incessantly all day every where I go and whatever I do.

rudnicke
Premium
join:2004-10-23
Rantoul, IL

Ugh

I'm so tired of advertising.

spamd
Premium
join:2001-04-22
Rockford, IL
·Insight Communicat..


1 edit

This could work.

I would accept ads only if 2 conditions were met.

1st. As some have all ready stated, "subsidize or pay for the data being used".

2nd. Make the ads usefull that actually help the users out. For example. Have the users select from a category of ads they want. Even better use the on-board GPS or aGPS to advertise information that is near the user or in the store you are shopping in. Let's say you are at Walmart then your phone brings up a map of the store(large stores or malls only), then advertise whats on sale in the store. This could be a big help if implemented properly.
--
When everything is coming your way, you are in the wrong lane.

swhx7
Premium
join:2006-07-23
Elbonia

Apple may start ads on mobiles

The Register speculates that Apple will introduce ads on Iphones.

Brazbit
Randomness Personified
Premium
join:2003-10-22
Port Orchard, WA
·wavebroadband

Re: Apple may start ads on mobiles

said by swhx7 See Profile :

The Register speculates that Apple will introduce ads on Iphones.
Wow the iPhone really is revolutionary.
--
At the end of this day, one shall stand, one shall ROFL!
SierraRob

join:2007-01-10
Prather, CA

Just wait...

Just wait until the cell phone carriers force us to listen to an ad before placing or receiving a call (or interrupting a call with an ad). You KNOW they're drooling at the very thought...
Forums » So Far Mobile Advertising Hasn't Taken Off in U.S.


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