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So, Is AT&T's $30 iPad 3G Plan Truly Unlimited?
Given the industry definition of unlimited usually means the exact opposite
by Karl Bode Tuesday 04-May-2010 tags: business · bandwidth · caps · wireless
Zach Epstein over at Know Your Cell sits down with an iPad and a hankerin' for data gluttony to truly see if AT&T's promise of unlimited 3G connectivity ($30 a month) for the device is real. It's a fair question, given the wireless industry has a long and sordid history with pretending the word "unlimited" actually means limited. Epstein downloads more than 30 GB of data on the iPad without interruption, but he does note that the usage-tracking software on the device doesn't seem entirely accurate:

Click for full size
In fact, actual data usage is likely a bit higher than the figure shown above, as the iPad seems to have some trouble tracking cellular data usage accurately. I haven't yet fully investigated the issue, but I did observe at least one instance where the cellular data received counter actually dropped as I used it. To clarify: the received counter was at 28.3 gigabytes and after using the iPad for another hour, the counter was at 26.1 gigabytes.

For whatever reason, Epstein responds to user requests for clarity on how he hit that much usage (porn? P2P? The Ralph Macchio filmography?) by saying he'll "happily share my methods" -- and then proceeding not to. He then just discontinues testing which is unfortunate -- given that some ISPs only slap user wrists for "excessive" data usage after they've done so for several consecutive months.

Still, it's refreshing to see that AT&T's no contract $30 unlimited iPad 3G plan actually is (barring some change) unlimited. Perhaps somebody bought wireless industry executives a dictionary.

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camaro92
Question everything
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1 edit

Did i wake up in a different dimention

Surely you jest sir.

TomS_
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1 edit

Re: Did i wake up in a different dimention

Do they have demensia there?

iLive4Fusion
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30GB?

How do you use that much data without tethering? Or was he tethering?
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The Dv8or
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.

It has nothing to do with "Perhaps somebody bought wireless industry executives a dictionary.". It has EVERYTHING to do with AT&T exclusivity, and the fact that Apple has AT&T over a barrel. This is why the iPhone is not coming to Verizon. As long as Apple can dangle the threat of leaving over AT&T's head, AT&T will do pretty much whatever Apple wants them to do. If Apple sells on both AT&T and Verizon, there's zero leverage.
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Karl Bode
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Re: .

This doesn't make sense to me. AT&T's exclusivity is why a wireless carrier is finally sticking to the dictionary definition of unlimited?

Authority
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Re: .

I get it, he's saying the reason they're doing is Apple is twisting their arm.
Chubbysumo

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said by The Dv8or:

It has nothing to do with "Perhaps somebody bought wireless industry executives a dictionary.". It has EVERYTHING to do with AT&T exclusivity, and the fact that Apple has AT&T over a barrel. This is why the iPhone is not coming to Verizon. As long as Apple can dangle the threat of leaving over AT&T's head, AT&T will do pretty much whatever Apple wants them to do. If Apple sells on both AT&T and Verizon, there's zero leverage.
The Iphone IS coming to VZW, later this year. ATTs exclusivity contract on the iphone ran out, hence why you can now go and buy unlocked and "jail broken" iphones from an apple store. They now have an exclusivity contract with the ipad 3G in the US ONLY. I suspect iphones on Verizon's network will be very popular, and all but kill android.

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Re: .

said by Chubbysumo:

The Iphone IS coming to VZW, later this year. ATTs exclusivity contract on the iphone ran out, hence why you can now go and buy unlocked and "jail broken" iphones from an apple store. They now have an exclusivity contract with the ipad 3G in the US ONLY. I suspect iphones on Verizon's network will be very popular, and all but kill android.
This has been rumored for months and I'll believe it when I see it. There's no point in Apple making a CDMA iPhone when Verizon is switching to LTE in a year. Why would Apple spend money to develop and sell a CDMA iPhone that will only be sold for a year, when they could simply make a LTE phone that works on both AT&T and Verizon?
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zachflauaus

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Re: .

CDMA is not going to magically disappear. In fact, Verizon has gone on record saying that the 1X and EVDO networks will still be around for years to come (I want to say they said about 15 years) because it won't be feasible to blanket the entire U.S. in LTE at first. EVDO is still a rock-solid network and if Apple does make an iPhone for Verizon, they would be committing suicide to just do an LTE phone.
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said by Morac:

said by Chubbysumo:

The Iphone IS coming to VZW, later this year. ATTs exclusivity contract on the iphone ran out, hence why you can now go and buy unlocked and "jail broken" iphones from an apple store. They now have an exclusivity contract with the ipad 3G in the US ONLY. I suspect iphones on Verizon's network will be very popular, and all but kill android.
This has been rumored for months and I'll believe it when I see it. There's no point in Apple making a CDMA iPhone when Verizon is switching to LTE in a year. Why would Apple spend money to develop and sell a CDMA iPhone that will only be sold for a year, when they could simply make a LTE phone that works on both AT&T and Verizon?
Because they will sell millions of units
stufried
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Re: .

I've read that ATT just got a six month extension on the exclusivity deal. This was the rumored quid for the pro quo of ATT offering the $30 a month unlimited iPad 3g agreement.

With respect to the prior poster, I am not sure that CDMA is here to stay or not. I found it interesting that both Canadian CDMA providers jumped over to HSPA. My understanding is that a similar technology flip took place in Australia and I've heard that New Zealand may have ditched CDMA as well.
axus

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I was about to ask why Apple would care more about control and having someone over a barrel more than making as much money as possible for their shareholders, but then I remembered how Jobs runs the place.

SteveLV702
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Probably Netflix Streaming

he probably streamed netflix movies for 5 days straight

swaff

join:2000-07-16
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Re: Probably Netflix Streaming

said by SteveLV702:

he probably streamed netflix movies for 5 days straight
What else could you do? 16, 32 or 64 G would fill up pretty quick if you were just downloading files.

Music and/or video streaming seems to be the most bandwidth you could use.

jmn1207
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Re: Probably Netflix Streaming

said by swaff:

said by SteveLV702:

he probably streamed netflix movies for 5 days straight
What else could you do? 16, 32 or 64 G would fill up pretty quick if you were just downloading files.

Music and/or video streaming seems to be the most bandwidth you could use.
Photo transfers can also eat up some bandwidth, especially in RAW format.

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said by swaff:

16, 32 or 64 G would fill up pretty quick if you were just downloading files.
1. Download file
2. Delete file
3. Go to 1

It was a test. No one said that it had to be usable or overall productive use of 30GB of data.
itguy05

join:2005-06-17

iPhone is also unlimited

It's true - says UNLIMITED right on my monthly bill.

Now if AT&T would just release a MiFI device I'd be in heaven.
maxpower

join:2006-10-09
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Re: iPhone is also unlimited

said by itguy05:

It's true - says UNLIMITED right on my monthly bill.

Now if AT&T would just release a MiFI device I'd be in heaven.
I sure hope AT&T service is better in heaven than it is on Earth.

ryder9

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1 edit

Re: iPhone is also unlimited

.giggle.
itguy05

join:2005-06-17
said by maxpower:

said by itguy05:

It's true - says UNLIMITED right on my monthly bill.

Now if AT&T would just release a MiFI device I'd be in heaven.
I sure hope AT&T service is better in heaven than it is on Earth.
Been with AT&T since 2004 (came from Verizon) and the service has not let me down. And I travel quite a bit.

Judging by the performance of our work Verizon Wireless phones they are no better or worse than AT&T.

Karl Bode
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....still waiting on iPhone tethering.

Given I pay AT&T $210 a month for two iPhones, 1,400 minutes and unlimited data I rarely ever use much of -- I feel like I shouldn't have to pay more than $10-$15 to tether this iPhone so my netbook can browse the Internet (sans jailbreaking).

I mean, what are they building towers out of these days-- gold and platinum? Backhaul fueled by rare Indonesian otter blood?

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1 edit

Re: iPhone is also unlimited

I don't think I should have to pay anything extra to use data I'm already paying for. What difference does it make if the phone or my laptop is pulling down my email?

I usually only want to tether to facilitate checking email/browsing the web on those 5 or 6 times a year that I'm at an airport with my laptop and don't want to pay ridiculous fees for wifi.

It's completely ridiculous that AT&T would want $30 per month per device ($60 laptop + tether capable phone + $30 iPad) when I probably use less than 5GB per month total across all three devices.
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sonicmerlin

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Ouch. That's a lot of money... tethering is not a separate charge in the rest of Europe as far as I can tell.
k1ll3rdr4g0n

join:2005-03-19
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said by itguy05:

It's true - says UNLIMITED right on my monthly bill.

Now if AT&T would just release a MiFI device I'd be in heaven.
This is the funniest thing I have seen all day. We all know if AT&T did release a MiFI device that it would be capped at like 5MB, and charge you like $2/kb for overages. And AT&T's response: "We must do this because it is the only fair pricing model we can come up with." Translation: "The monkeys in the back room threw some darts and that was the pricing model the dart's landed on".
podstolom

join:2010-01-25
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Data Plan Prices

Those of us who pay $60/mo for 5 Gigs on modems and aircards (and often use far less than that in a month) can't help but feel badly taken if we see carriers dropping prices by $20/mo for that amount of data transfer, or $30/mo for an unlimited download of 30 Gigs or more?

The FCC or othr federal agencies should do something to control and equitize this kind of discriminatory pricing. It's worse than shamelessly immoral. It is criminal.

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Re: Data Plan Prices

said by podstolom:

The FCC or othr federal agencies should do something to control and equitize this kind of discriminatory pricing. It's worse than shamelessly immoral. It is criminal.
No one likes regulation *but* when companies have monopolies, be it a cable provider or a wireless provider, there needs to be some sort of competition injected... bandwidth licenses and cable franchises should not be licenses to steal.
openbox9

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Re: Data Plan Prices

Are you implying cellular service is only served by a monopoly?
sonicmerlin

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Re: Data Plan Prices

said by openbox9:

Are you implying cellular service is only served by a monopoly?
It's served by an oligopoly, often a duopoly in many areas, and yes a monopoly in some areas. All of these result in the same problem, a lack of price competition.
itguy05

join:2005-06-17
said by Authority:

said by podstolom:

The FCC or othr federal agencies should do something to control and equitize this kind of discriminatory pricing. It's worse than shamelessly immoral. It is criminal.
No one likes regulation *but* when companies have monopolies, be it a cable provider or a wireless provider, there needs to be some sort of competition injected... bandwidth licenses and cable franchises should not be licenses to steal.
Why? So we can feel good about getting screwed?

Long Term, Competition does nothing to lower prices. Why would I invest billions in a network to undercut the established players when I know you will pay X for the service? Why would I take less profit at X-Y? What happens is short term I price at X-Y and then over time raise the price... Or I price just a hair under and hope to steal customers....

Here's an example. Say I want to sell cell broadband. It costs me $20/mo per subscriber to provide this. If you're paying $50 for service, I know you will pay $50 since that's what you are currently paying. What's my incentive to sell service for $40? So I make less money and maybe get a few more customers?

At $50/mo I earn $30 per month per customer
At $40/mo I earn $20 per month per customer

At $50/mo I have to sign up 2 customers to make $60
At $40/mo I have to sign up 3 customers to make $60

Which do I choose- the price I know I can sign people up for ($50) and make more money per customer or take the chance that at $40 I can sign up more people and maybe make more $$?

If you're upset by the costs the best thing you can do is drop the service. That's the best way to let the companies know what price you are willing to pay.

Competition almost never results in lower prices long term. It's simply a fallacy that makes us feel good.
sonicmerlin

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1 edit

Re: Data Plan Prices

quote:
Competition almost never results in lower prices long term. It's simply a fallacy that makes us feel good.
You've obviously never taken an economics course, or studied even the most basic of economic theories. To introduce you: »wiki.answers.com/Q/How_does_comp···ct_price

You seem to have this strange belief that companies are guaranteed to make a certain, obscene level of profit. In a hypothetical free market profit for each company tends towards zero. Just take a look at the desktop computer OEM market. Dell makes almost nothing on each unit that it sells. In fact it's been rumored their profit is made entirely through deals with retailers.
itguy05

join:2005-06-17

Re: Data Plan Prices

I have taken Economics courses and those are nice in theory but it ignores the other side of the house - shareholders.

The goal for businesses is to maximize shareholder wealth which goes counter to what the economic theory states.

quote:
You seem to have this strange belief that companies are guaranteed to make a certain, obscene level of profit. In a hypothetical free market profit for each company tends towards zero. Just take a look at the desktop computer OEM market. Dell makes almost nothing on each unit that it sells. In fact it's been rumored their profit is made entirely through deals with retailers.
Define obscene. Also, where is it stated we are entitled to these things? Company markets a product and charges a price. We decide to pay it or not. If we decide to pay it, we are part of the problem as we have validated to the company that the company is charging the correct price.

It is not the job of the government to ensure that prices are fair, that's what the market is (remember optimal price is the intersection of supply and demand). Although given the trend in recent years for the gov't to be in every facet of our lives and "save us from the evil corporations" that probably got lost.

And look at Dell's stock price ($15.66) and market cap ($30.66B) vs, say Apple ($258.68/ $235.38B) . Low margin helps you move units but the value to the companies is essentially nil.

So if you want lower prices, cancel your service. Otherwise the company is working as companies do; maximize shareholder profit.

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The idea of the free market is just that, a hypothetical idea, and in while in theory competition does drive profit closer and closer to zero in the real world in many sectors, due to the enormous cost of entry into a market no competition exists.

Cell Phones and Internet connections are prime examples/
I'm most markets cell phone service is offered by 1-4 companies in the US, the big two Verizon and AT&T have nearly identical pricing, we can't prove that prices are agreed upon, but it sure seems it. Sprint has slightly lower prices, but you pay slightly in service area

T-mobile is the only provider that significantly undercuts the big 3 in price and the horrible reception maps show you why they have to resort to that, for all but the struggling dealing with t-mobile is not worth the savings so they can be ignored.

Internet is even worse normally being served by 1 or 2 companies often the phone company option being DSL which is increasingly not even viable compared to cable broadband.

I think what we need is not government set prices or any of that kind of regulation, but line sharing requirements to increase competition, that worked for other countries like france.

Somnambul33t
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right...and government fixes all our woes! if only everything were nationalized we'd be like pigs in mud. until shit starts breaking, services dies, and the country fails.

your ignorance is fully obvious.

i love how once they stop complaining about monopolies, they almost seemingly create new phrases to justify more government intervention, as if they ever "fix" anything
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dfxmatt

join:2007-08-21
Evanston, IL
do you have any idea what you're talking about?

There's an upfront cost to provide service to your customers as a cell service provider, and it only gets cheaper with time.

So maybe at first you earn $30 per month at $50/mo, and then maybe a year down the road your costs drop by $10/mo.

See how this works?

PS: that drop happened on cell providers in the US when *3g* came out. Remind me how long ago that was, exactly?

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See 6 replies to this post

Nodis

@comcast.net

Upload capped

Note that iPad 3G uploads are capped at a much lower speed than AT&T offers with its wireless cards that connect via the ISP.CINGULAR APN. 350 Kbps up seems to be the cap for 3G iPad data or thereabouts.

See 6 replies to this post
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Fine print added at a later time

For the launch, AT&T's fine print is printed with invisible ink. Last thing it wants is the media pointing to the "unlimited" lie.

But just wait a few months, and the invisible ink will become visible. AT&T will want to limit abuse.

What the current "unlimited" means is that you won't get dinged with exorbitant usage charges past some threshold. But later on, they may disconnect you i you abuse the service.

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