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Sonic.Net Backs Away From Wireless
Wants to Maintain Focus on Wireline
by Karl Bode 08:36AM Thursday Apr 05 2012
"I hate wireless," proclaims Sonic.net CEO Dane Jasper in a blog post explaining that the the independent California-based ISP has sold off its wireless assets. According to Jasper, the company wanted to streamline their focus on wireline and building out their growing DSL and fiber to the home networks, so they're offloading their wireless services to a company named CDS Wireless of Santa Rosa. Jasper notes the company is also shutting down several of the free Wi-Fi operations they'd been running in several city centers. "With the rise of smartphones and 3g, plus the growing challenges of maintaining aging WiFi equipment, this is also something we cannot focus on anymore," says the CEO. Jasper's focus on wireline and away from wireless comes as his giant competitors are doing the exact opposite.

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CompNrdCR

@sonic.net

Why The Move...

Well Dane is doing a great job and for one thing he actually THINKS about what customers want. All the competitors maybe going to wireless but there is only so much you can put on a wireless technology. Plus who likes to be throttled or "limited".
25139889

join:2011-10-25
Toledo, OH

Re: Why The Move...

Never was throttled or limited. But there are some areas that just can't get FTTH or DSL. So Wireless is the medium that is used. But why keep investing in his aging DSL equipment when the smart thing would be to deploy FTTH and kick ATT to the curb and leave the even older copper wiring to someone else. That would be a smart investment- since he's the one actually limiting himself on copper.

mmay149q
Premium
join:2009-03-05
Dallas, TX
kudos:48

Re: Why The Move...

said by 25139889:

But why keep investing in his aging DSL equipment when the smart thing would be to deploy FTTH and kick ATT to the curb and leave the even older copper wiring to someone else. That would be a smart investment- since he's the one actually limiting himself on copper.

Last I checked his company offered 1Gbps to the prem for $70 a month over FTTH services, and he even beat Google to it, so I would say he's investing in fiber pretty well, and from what I've seen most of the VDSL offerings in the non FTTP markets are pretty good too, way better than what AT&T offers, so I'd say he's already doing a good job of kicking them to the curb.

Go to sonic.net and look at their homepage, first thing you see here is »corp.sonic.net/ceo/2012/03/02/se···-update/ an update for the fiber laying for Sebastopol. The problem is that once a company like Sonic.net starts laying fiber, people expect them to be able to build it out with the speed of Verizon or AT&T, they get impatient and want it now.

Personally I think Dane is pretty smart to be running VDSL/ADSL2/etc over the existing copper, because if you look at the company itself they are investing in fiber elsewhere, which may mean they come back and invest in FTTH in the VDSL/etc areas later, but aren't keeping them stuck on 6Mbps DSL max, and are offering a competitive alternative that most other providers (with the exception of maybe cable that's had Docsis 3.0 upgrades) aren't even trying to make.

Seriously do you think you'll ever see AT&T or Verizon doing something like that? No, they don't care that much about their customers....

Matt
--
I am no longer an AT&T Employee. Check out my kudos! »/profile/1626573
Have U-verse questions? Please email uversecare@att.com and they will assist you!!
jjeffeory

join:2002-12-04
USA

Re: Why The Move...

This sounds great! Wow!
Very smart move. Glad to see that they're investing in fiber as well despite some ignorance on here.

mmay149q
Premium
join:2009-03-05
Dallas, TX
kudos:48

Re: Why The Move...

Yeah the way I look at the VDSL/ADSL2/etc investments is that they are doing it to tie over customers in those markets until they have enough penetration in the FTTH markets to start working on the other markets. Not to mention most people just won't use 40 + Mbps download speed, honestly for most people the only reason you'd need 50 - 100Mbps is if you have a household that's pretty big, maybe a family where you have 2 adults and 3 kids, or a person who may have a few room mates, I don't see why most people would even need anything more than that for browsing, virus scanner updates, malware scanner updates, windows updates, and downloading MP3's or streaming Netflix, honestly for people like that 10Mbps is enough in a 1 or 2 people household.

Matt
--
I am no longer an AT&T Employee. Check out my kudos! »/profile/1626573
Have U-verse questions? Please email uversecare@att.com and they will assist you!!

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

Re: Why The Move...

said by mmay149q:

Yeah the way I look at the VDSL/ADSL2/etc investments is that they are doing it to tie over customers in those markets until they have enough penetration in the FTTH markets to start working on the other markets. Not to mention most people just won't use 40 + Mbps download speed, honestly for most people the only reason you'd need 50 - 100Mbps is if you have a household that's pretty big, maybe a family where you have 2 adults and 3 kids, or a person who may have a few room mates, I don't see why most people would even need anything more than that for browsing, virus scanner updates, malware scanner updates, windows updates, and downloading MP3's or streaming Netflix, honestly for people like that 10Mbps is enough in a 1 or 2 people household.

Its the UPLOAD people want and theres more use for it than stealing music, warez and movies. ever work with RAW video and need to upload it?

mmay149q
Premium
join:2009-03-05
Dallas, TX
kudos:48

Re: Why The Move...

said by dvd536:

Its the UPLOAD people want and theres more use for it than stealing music, warez and movies. ever work with RAW video and need to upload it?

Oh yes I fully understand, I had FiOS 35/35 for a year, and I hardly ever used the maximum download, mostly used the upload (20Mbps) for my file server I host for friends though, when did I ever say anything about stealing music, warez, and movies (aside from Netflix)?!?!!

Anyway, yes I've worked with RAW video before, I think I still have a few 10 gig + videos I created with Adobe After Effects and things like that, but I've never tried to upload them to anything as they were never completed. What I mostly use my bandwidth for is gaming, streaming movies, and doing remote connections to fix people's computers/transfer them files while working on it.

Of course I also watch a lot of YouTube and other videos, so I usually can go anywhere from 300GB's minimum to 1TB maximum total a month transferred, I'll have to stop purchasing internet once all carriers charge overages.....

Matt
--
I am no longer an AT&T Employee. Check out my kudos! »/profile/1626573
Have U-verse questions? Please email uversecare@att.com and they will assist you!!

ITALIAN926

join:2003-08-16
kudos:2
Dane Jasper = Wise man

Someone like Lowell McAdam, now thats another story.