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Sonic.Net Drops DSL Pricing
Price matches AT&T for 12 month Dynamic IP DSL
by Karl Bode 06:41PM Monday Dec 13 2010
Sonic.net has dropped us a line to note that they've dropped their DSL pricing to match an AT&T DSL price cut that we reported on back in August. Basic (768kbps/384kbps) and Express (1.5 Mbps/384 kbps) Dynamic IP DSL is now $15 for twelve months, after both tiers jump to $30 a month. Pro service (1.5 Mbps/512 kbps) is $15 for twelve months, after which it's $35 a month -- while Elite (6 Mbps/ 768 kbps) service is $20 a month for twelve months, after which it's $40 a month. "We're the first ISP that I'm aware of to match across the board AT&T's pricing, in intro and beyond," Sonic CEO Dane Jasper tells Broadband Reports.

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While some other independent ISPs have pretended to price match AT&T, they have a tendency to bury fees below the line, have shorter intro discount periods, or require a contract.

For instance DSLExtreme announced they'd price matched AT&T last month, though astute readers pointed out to us that the company tacks a monthly "$2.88 Supplier Surcharge Recovery fee" below the line to offset the difference. They also require the user sign a one-year contract, whereas AT&T -- and now Sonic -- don't.

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iansltx

join:2007-02-19
Austin, TX
kudos:2

Not sure how Sonic makes money on this...

...but hey, if they're okay providing AT&T-based DSL at this rate, and ADSL2+ plus unlimited local+LD phone service for $40 per line per month (probably around $50 after telco junk fees), I'm rooting for them.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Not sure how Sonic makes money on this...

they make their money on their Next gen networks.
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: Not sure how Sonic makes money on this...

Which are?
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Not sure how Sonic makes money on this...

their ADSL2+. they cut ATT out of most of it and profit more of what they put in. they no long rely on their DSL network.
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: Not sure how Sonic makes money on this...

But on that networ they sell uncapped DSL with an unlimited phone line for the same price as an ATT based 6M DSL line after promos expire. They also have to pull infrastructure into the COs and rent the last mile from ATT...

DaneJasper
Sonic.Net
Premium,VIP
join:2001-08-20
Santa Rosa, CA
kudos:9

Re: Not sure how Sonic makes money on this...

said by iansltx:

But on that networ they sell uncapped DSL with an unlimited phone line for the same price as an ATT based 6M DSL line after promos expire. ...

Pretty sweet deal, egh?

iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: Not sure how Sonic makes money on this...

This is why someone needs to do what you guys are doing here in CO, though I'd be left out since I'm fed of of an RT :/

MTBikerChris
Premium
join:2001-08-28
Broomfield, CO

Who has this Service?

Elite (6 Mbps/ 768 kbps) Really people still use this? DSL is the new dial up from what i see...

io chico
Premium
join:2003-12-30
Chico, CA

Re: Who has this Service?

I'd pay for it. Most of my neighbors can't get anything but satellite or dialup. I get 1.2 Mbps for $54.90 monthly.
chgo_man99

join:2010-01-01
San Jose, CA
Well, you have independent connection to CO which you don't share with neighbors. Its often more reliable than cable (if you don't have aging copper). Its also more easier to install, since most homes have only one cable socket whereas telephones usually at more than one room. Although today with affordable fast Wi-FI home routers it no longer matters unless you have an issue with signal drop or interference.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Who has this Service?

independent connection to the Co that you don't share? LMAO! that is sooooo 1999 marketing for DSL. ALL Internet is shared. DSL is just at the DSLAM. Cable as at the Node. you can load more customers than both can handle and regardless of the technology you'd still slow down. Stop spreading the lies about DSL being dedicated. the only thing that is is the loop and the same can be said about T1 so why aren't people buying those for their homes?
chgo_man99

join:2010-01-01
San Jose, CA

Re: Who has this Service?

said by hottboiinnc:

independent connection to the Co that you don't share?

pay attention where it stops: as I said CO (or DSLAM). Officially dsl line is your own connection not shared between your neighbors. Thats not just marketing gimmick. Its on CCNA study manuals.

I think you meant private line which is used to connect offices in separate locations that can be miles away.

battleop

join:2005-09-28
00000
"Well, you have independent connection to CO which you don't share with neighbors."

Too bad you can't seem me rolling my eyes.....
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: Who has this Service?

Many DSLAMs have gigabit coming into them. Maybe 2xgigabit. I guarantee you that no cable system has that much capacity reserved for internet for a given system.

DataRiker
Premium
join:2002-05-19
00000

Re: Who has this Service?

said by iansltx:

Many DSLAMs have gigabit coming into them. Maybe 2xgigabit. I guarantee you that no cable system has that much capacity reserved for internet for a given system.

I agree with this. My parents had a business DSL line from Bellsouth for years, and it literally pegged the same test speed for 2 years no matter what time of day.

My cable can be 5 times as fast, that is true, but it can also be slower as well.

Just my observation.
cramer
Premium
join:2007-04-10
Raleigh, NC
kudos:9
said by iansltx:

Many DSLAMs have gigabit coming into them. Maybe 2xgigabit. I guarantee you that no cable system has that much capacity reserved for internet for a given system.

Except for the line-powered remote DSLAMs deployed in many rural areas.

And I'd bet most cable system CMTS's (aka head ends) have one or more 10G interfaces in them. A fully loaded Cisco 10k would exceed 2Gbps; if there are DOCSIS 3 line cards in it, it will greatly exceed dual 1G links.
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: Who has this Service?

Out of that number of Gbps though, how many channels on the coax side are reserved for data? I'd guess 4-6, which is a far cry from the capacity of a typical DSLAM...
cramer
Premium
join:2007-04-10
Raleigh, NC
kudos:9

1 edit

Re: Who has this Service?

Cisco DOCSIS 3 gear... 20 down, 20 up x 8 line cards (160 / 160) or 74 down, 60 up x 8 cards (576 / 480)

Note: distribution is through various RF switching gear to each node, so only a dozen (+/-) channels appear on a customer facing coax cable. thus each headend can support ~100 nodes. Or put another way, there is a fantastic amount of bandwidth in the fiber part of the HFC network -- seeing as the CMTS's are in a datacenter.

See also: Cisco PDF

battleop

join:2005-09-28
00000
They may have a gigabit port but that does not mean that they are going to always backhaul a gigabit between COs. There are many COs out there that backhaul on multi linked T1s or fractional DS3s.
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: Who has this Service?

Sure, however if you're talking about urban deployments of ADSL2+ this is less likely to be the case.
bn1221

join:2009-04-29
Cortland, NY
Yeah sure..fiber fed. Frontier feeds a 48 port DSL remote with 3 T1s. And then they sell 3 or 6 Mbit DSL off that remote.
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: Who has this Service?

There are other providers that really do feed a 48port DSLAM with a gigabit o two *shrugs*

io chico
Premium
join:2003-12-30
Chico, CA
I have a local WISP that supplies service. No cable or dsl here. We're 7 miles or so outside of town.

powerspec88
Premium
join:2007-03-11
Independence, MO
Reviews:
·SureWest Internet
I would take that over Comcast any day. I love my AT&T Elite service. I pay 30$ a month for it. 6Mbps is not slow by any means. I can stream HD Netflix and even 1080p videos from Zune. If Sonic.net was in my area, I would get another line and do load balancing between the two.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Who has this Service?

6megs is slow compared to anything faster regardless of the cap. I bet I could put my 15/2 connection next to your 6meg and still blow you away and you'd notice the difference.

powerspec88
Premium
join:2007-03-11
Independence, MO
Reviews:
·SureWest Internet

Re: Who has this Service?

Never said I would not noticed the difference. I also have a 10Mbps DSL line and love it even more than my AT&T DSL line. If AT&T offered faster speeds, I would get it. I was just stating that 6Mbps is not slow. Also, AT&T is far better for gaming in term of latency here in my area compared to Comcast, which you don't need all that speed anyways.

MonkeyLick78

join:2002-01-27
Hixson, TN
15/2! Slow down there, speed demon!
iansltx

join:2007-02-19
Austin, TX
kudos:2
While we're comparing di...erm...internet speeds, let me waltz over across the street and pull down some random data at over 400 mbps on a gigabit connection...

MonkeyLick78

join:2002-01-27
Hixson, TN

Re: Who has this Service?

But it's 15 down!
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: Who has this Service?

But my service is 16 down!

MonkeyLick78

join:2002-01-27
Hixson, TN

Re: Who has this Service?

said by iansltx:

But my service is 16 down!

Are you for serious?! That's even(1 more I think) faster than 15!

Kniveton

join:2001-09-20
San Francisco, CA
said by iansltx:

While we're comparing di...erm...internet speeds, let me waltz over across the street and pull down some random data at over 400 mbps on a gigabit connection...

Yes and let me drive down to my datacenter and pull down data over my 10Gb/s links.. lol

Then I will drive home and use my 1.5M/768k $40/mo cyberonic DSL for my mail/web server. Actually I got a cable modem for my in home wifi and still have my dsl for the 5 static IP's. At some point soon after IPv4 runs dry, $40/mo is going to be a bargain, just for the addresses....
iansltx

join:2007-02-19
Austin, TX
kudos:2
Reviews:
·Time Warner Cable
·Verizon Online DSL
·Comcast

Re: Who has this Service?

Not sure about v4 running dry just yet for smaller ISPs. Sure, you can't get /8s anymore but smaller allotments should be easier to come by.

That said, agreed on the IP space side of things, though at some point 768k up won't be enough to do anything useful. Will be quite awhile before that happens though. Maybe 5-10 years.
WernerSchutz

join:2009-08-04
Sugar Land, TX
said by hottboiinnc:

6megs is slow compared to anything faster regardless of the cap. I bet I could put my 15/2 connection next to your 6meg and still blow you away and you'd notice the difference.

Until you get a call from the cable company and get disconnected for "abuse".

DSL works and customers do not get harassed. My 6 Mbit DSL has worked for many, many years with no issues. The same usage pattern could not be supported by my Comcast solution and I got calls during their non disclosed 250 GB data cap. My brother got disconnected for a year.

DSL works, cable blows goats.

CalMan

@sbcglobal.net
I have the At&s' 'Elite' DSL. My choices are At&t, Charter, or dialup where I live. I had Charter for several years and they kept bumping up the rates and refused to negotiate until after I'd quit them. Finally gave up and went to the other broadband option, At&t. So far (for 3yrs) At&t has demo'd better customer service and consistent throughput. Sure, I'd like FIOS, or an 'honorable' cable provider, but this market is not a big money area.
cramer
Premium
join:2007-04-10
Raleigh, NC
kudos:9
Yep. And even slower... My Bellsouth DSL is 6/512 (7616/512 currently) and the TW cablemodem is 8/384. Yes, 3-f'ing-84 up -- the same it's been since they took the very first order in 1997(?) (it was 3/384 then.)

Depending on where you are, everything is the new dialup. Or it costs 100$/month for service that meets the FCC's current (still lame) definition of broadband.
iansltx

join:2007-02-19
Austin, TX
kudos:2
1. It's $20 for the first 12 months.
2. My parents couldn't even get 6M if they wanted to (they do). 1.5M is as much as the lines can handle. No cable.

rawgerz
The hell was that?
Premium
join:2004-10-03
Grove City, PA

Re: Who has this Service?

Sounds like you got them hooked on it now
WernerSchutz

join:2009-08-04
Sugar Land, TX
said by MTBikerChris:

Elite (6 Mbps/ 768 kbps) Really people still use this? DSL is the new dial up from what i see...

Better than the capped harassment full connections from Comcast.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

DSLX

Has ALWAYS had the "supplier charge" in the bottom line. NOTHING new with them. They claim its a tax that ATT charges them and customers pay it regardless of their ISP and its listed as a tax.
cramer
Premium
join:2007-04-10
Raleigh, NC
kudos:9

Re: DSLX

If it's a resold DSL line, then that "tax" may very well be the only profit they make off you. Years back, I looked at the margin on Covad resold lines... depending on speed (all SDSL) we cleared between $5 and $8 per line. That means we lost money most of the time -- if it takes more than ~30min to troubleshoot *anything*, that pittance is gone. (DSL on our own gear was very highly profitable.)

toby
Troy Mcclure

join:2001-11-13
Portland, OR

Please come to Washington

You'll find lots of customers here.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Please come to Washington

they're local to Cali for a reason. They don't wanna be a HUGE company like ATT and DSLX. Customer Service goes down hill then. Look at DSLX. They became Ikano and the next thing you know you- below the line fees get added and they get the attitude of ATT.

kilovolt

@hp.com

Sonic rocks

We just switched to their uncapped ADSL2+/POTS line a month ago here in SF. We used to get ~5mb on our AT&T regular ADSL, and now get close to 12mb. It really screams.

I cannot say enough good things about Sonic. They took a very smart, pragmatic, and methodical approach to deployment. And so far it is working well for them. If you can get them in the Bay, don't just walk away from ATT/Comcast - RUN SCREAMING IN JOY to Sonic. Really. They are a great ISP.

I'm proud to spend my money with a REAL local ISP, that is affordable and works well.

Coldfusion19

join:2000-04-14
San Francisco, CA

Re: Sonic rocks

After reading these forums I just ordered sonic fusion last night. Currently I have dsl from ATT that I am getting 6/512 on.